Gambling Advertising

Carolyn Harris Excerpts

Thursday 23rd April 2026 Westminster Hall

[Dr Beccy Cooper]

Will the hon. Member give way?

[Carolyn Harris (in the Chair)]

Order. Dr Beccy Cooper, you will be making a speech. There will be an appropriate time for you to make your points.

[Charlie Dewhirst]

Thank you, Mrs Harris.

I will put some numbers on my discussion of the value of regulated versus unregulated advertising. The regulated market is expected to decline by more than £107 million this year, but unregulated companies will increase their expenditure to £845 million this year, which is up 32%, and to £934 million by the end of 2028, which is another 10% rise. A significant proportion of that investment originates from overseas companies that are not paying British tax, not regulated by the British market and not subject to British laws.

It is not just about advertising. More advertising by unregulated and illegal gambling companies only drives people to the harmful, unregulated and untaxed black market. Stakes on the illegal market are already estimated to equate to £4.3 billion per year. A PwC report based on H2 Gambling Capital data shows that the size and growth of the UK’s unregulated market has increased in recent years, alongside the implementation of tighter regulations. In my opening, I mentioned that regular betting and gaming contributes £6.8 billion to our economy and generates £4 billion in taxes—£4 billion that the Treasury could potentially lose. The effects of that are self-evident.

There are other measures that are squeezing people. The Gambling Commission has found that there are concerns about the introduction of new checks and how intrusive they may be. The last Government wanted to pilot that scheme, and there are potential benefits to it, but we have to be a bit careful, because the concern is that blanket checks are being brought in without a pilot scheme. People are naturally nervous—the regular people who like to have a bet are concerned—about the intrusive nature of what private companies, and indeed the Government, are doing to try to access their financial data. We need to be wary of that, because it can put people off using British, regulated companies and push them toward foreign, unregulated spaces that are not subject to the same gambling taxation, which often allows for more attractive stakes and so on.

All of that is drawing people into a place we do not want them to be in. We do not want to over-regulate our own market and force people into a place that is of no advantage to us and that we have no influence over. We must be very mindful of that, whether it is gambling or any other sector.

The modelling shows a depressing outlook for the industry under the current taxation system. There is some very headline-grabbing stuff: Coral has pulled out of its deal to sponsor Cheltenham, and the industry expects to lose 16,000 jobs across the UK, a number of which are high-tech jobs. This is a high-tech industry these days; there is a huge online element to it, as we know. Those jobs will be lost in places such as Stoke, Warrington, Leeds, Sunderland, Manchester, Nottingham and Newcastle-under-Lyme where the successful gambling firms are based. Those job losses will then filter down to the gambling shops on our high streets; in recent weeks, we saw William Hill announce the loss of 200 high street stores.

Beyond the costs to the taxpayer and people’s jobs and lives, gambling advertising and sponsorship also supports broadcast media and sports across the spectrum. As well as regulated advertising falling, the WARC report also found that sponsorship by regulated companies plateaued in 2021 and is set to decline. That sponsorship covers prize money, along with increased levels of interest, competition and viewership. It is a virtuous circle. It gets people enthused by sport and gets them involved. It is not something that we should see as simply a bad thing to do.

Given that much free-to-air sports coverage—along with the lower levels or grassroots of certain sports—is largely dependent on this advertising revenue, there is a risk that we will further lose free-to-air coverage because sports will have to look to a more lucrative broadcast deals. Look at examples from the grassroots, with those firms sponsoring lower league clubs in football and the good work that they do there to support grassroots football—it is not just about what is going on in the premier league. We see less of those things on a day-to-day basis, but they are going on in clubs across the country.

While sponsorship by regulated companies plateaued and is falling, total sponsorship by the gaming sector has grown, from £158 million in 2019 to £250 million this year. The growth is not by those regulated companies, however. Unregulated firms have accelerated their sponsorship—more than tripling it in the same period—and by next year more than half of sponsorship will be by unregulated firms.

[Alex Ballinger]

The hon. Member’s concerns are about the unregulated market. However, the proposals in the APPG report are talking about restrictions on gambling advertising, including unregulated gambling advertising. He talks about the growth in unregulated gambling advertising, which is of course a big problem. But surely if those restrictions were implemented, it would give a better chance to bookkeepers that already have shops on the high street and a well-known reputation?

[Carolyn Harris (in the Chair)]

Order. These are very long interventions. Some Members have given a speech and others will have an opportunity to speak later and will be able to make their points. We need to make progress.

[Charlie Dewhirst]

The hon. Member has made a number of points on that subject. I will make some progress as I am sure that you, Mrs Harris, are keen for me to wrap up this contribution as soon as I can.

[Charlie Dewhirst]

My right hon. Friend has jogged my memory. There is a serious issue here. A lot of this advertising is online in a space that we cannot necessarily regulate, and search engines will bring up these sites with obvious key words. For example, a problem gambler who has been part of GamStop or similar will have access to non-GamStop sites and that will bring up illegal betting sites. There is no way of regulating these particularly easily. That is why we need to be very conscious about what we do to damage our own regulated market.

We are exposing people to unregulated websites where protections for those who need them do not exist. In fact, illegal operators specifically promote those sites on the internet through the various ways that they can advertise in a less regulated space. They also do other things regarding how bonuses are constructed and how they target people and so on. Regulated betting and gaming operators are already committing 20% of their advertising to safer gambling messaging, in addition to the messaging that sits within all advertising. During Safer Gambling Week, 1.53 million safer gambling tool limits were in place—an increase of 22% on the previous year. I was at a gambling shop on my high street ahead of the grand national a couple of weeks back, and it was interesting to note that they now run a similar system to Pubwatch—so it is not just online. They share information about individuals in the local area who have problems and need to be supported should they wish to try and place a bet in one of those shops.

None of those robust protections and specific licence conditions for operators, nor the strengthening of the UK advertising codes in 2022—which included new protections for children and vulnerable adults—will make any difference if the Government drive people into the black market.

In conclusion, banning something does not necessarily stop it from happening, and the Government’s policies and this report—if it were to be implemented—could in theory move more people into that less regulated illegal space. The hon. Member for Halesowen said that he is not anti-gambling, but my concern is that he is anti-regulated gambling by UK companies, and there is a very real danger that we will push people into the black market.

[Carolyn Harris (in the Chair)]

If we are to allow Front-Bench speakers to have ample time, we should bear that in mind with any interventions.

--- Later in debate ---

[Dr Cooper]

The query is that if something is already illegal— [Interruption.]

[Carolyn Harris (in the Chair)]

Order. No talking across the Chamber.

[Dr Cooper]

Let me see if I can answer that, and the hon. Member can tell me if I have not. During our experience with big tobacco, there was a big illegal market—a black market. We brought in various rules and regulations, and we got our environmental health officers and Customs on it. We were absolutely able to look at the black market in tobacco alongside regulating the legal industry. It is perfectly possible to do. In the world of online advertising—the hon. Member referred to the wild west—we have to be very intelligent in how we look at regulation, but it is possible. It needs better brains than mine to figure out how to do it digitally, but it absolutely is possible.

Moving on, evidence shows that one quarter of people who gamble have done so in direct response to advertising. That figure rises to almost four fifths among those at highest risk.

--- Later in debate ---

[Alex Ballinger]

Will the hon. Gentleman let me respond?

[Carolyn Harris (in the Chair)]

Order. Mr Ballinger, please sit down. Shadow Minister, please speak through the Chair.

[Mr French]

I apologise, Mrs Harris.

[Carolyn Harris (in the Chair)]

Thank you. Mr Ballinger, if you want to intervene, can you do it appropriately?

[Alex Ballinger]

The APPG recognise that horseracing and greyhound racing are much more dependent on gambling advertising than other industries; that is why we made that separation.

--- Later in debate ---

[Lilian Greenwood]

I can tell the hon. Member that FRAs have been piloted to ensure that they are genuinely frictionless before implementation and that they are targeted at those showing signs of harm, rather than simply those spending high amounts safely. The FRA pilot found that only 3% of all gambling accounts would be subject to an FRA where their losses were significant enough to warrant it, and 97% of checks would be frictionless without any change to customer experience. Nevertheless, if there is further information that the hon. Member requires, I am sure he will follow that up.

I conclude by reiterating our commitment to working with a wide range of stakeholders, including industry, on this issue. We will continue to do what we can to ensure that gambling advertising, wherever it appears, is socially responsible and does not exacerbate the risks of gambling-related harm. I am grateful for the contributions from all hon. Members today; it has been a genuinely interesting and constructive discussion. The Government look forward to continuing this work in the months ahead.

[Carolyn Harris (in the Chair)]

I call Alex Ballinger to wind up briefly.

--- Later in debate ---

[Alex Ballinger]

It is in the report. I have just told you.

[Carolyn Harris (in the Chair)]

Order. Can we not have debate across the Chamber, please? Can you finish your wind-up, Mr Ballinger?

[Alex Ballinger]

Absolutely. This has been driven a lot by the argument that the unregulated industry will somehow capture the market. If we are talking about restrictions on gambling advertising, that should include such restrictions on the unregulated gambling market, which as we can see is already advertising in football and online in lots of spaces. Those are things that we are calling for, too. That 9% of the market, which is in our report, will hopefully not grow.

We should not pretend that the unregulated market is the only one causing problems. There are issues in the regulated market as well. We have heard about the bonuses, the promotions, the free bets and other issues from people with lived experience, who have faced them in the regulated market too, which is the majority of gambling harm.

Across the House, I think there is a wish to go further in protecting children and young people, even though we may have disagreements about how we do so. There are some good recommendations in our report, I hope, for sensible steps to protect children and young people from gambling advertising, and particularly from gambling harms that might come to them in future.

Question put and agreed to.

Resolved,

That this House has considered gambling advertising.

Independent Lifeboats: Government Support

Carolyn Harris Excerpts

Wednesday 29th October 2025 Westminster Hall

[Paul Holmes]

I have been known to have some scampi and chips in the hon. Lady’s constituency, and I agree that it is beautiful. I challenge her to say whether it is as beautiful as Hamble Valley, as my constituents would expect, but she is absolutely right. I join her in paying tribute to the Runswick bay crew.

The hon. Lady hit the nail on the head about the role for Government. This is not a party political debate. I am a Conservative, and I think the state should remove itself from our lives on that basis. We have clear differences about some of the Government’s decisions on their fiscal responsibilities, but they have a democratic mandate to undertake that. What we are discussing involves such small resource, however, and would support the “invest to save” mentality of the services they provide around the whole of the country—£5 million was the last amount of money allocated to the rescue boat fund. That is worth doing, so that the Government do not have to take a greater role in our search and rescue services, whatever form they take in the years ahead. I entirely agree with the hon. Lady, and I am sure that she would have more success than I do in securing a meeting with the Maritime Minister to make that point.

Independent lifeboats save 25% to 30% of all lives on navigable waters. Independent lifeboats are a vital part of our national rescue capabilities, yet they operate under financial constraints. The work of Hamble lifeboat and all independent lifeboats around the country is fundamental to keeping our coastal communities safe. Their dependency on community donations underscores the need for Government support. A reinstatement of the rescue boat grant fund would not only alleviate the significant financial constraints on independent lifeboats, but ensure that life-threatening emergencies can be tackled without compromise. I strongly urge the Minister to take decisive action, reinstate the grant and support our independent lifeboats as they support our constituents. The grant would serve as more than just a financial relief; it would serve as Government recognition of their invaluable work.

Finally, I encourage all Members here, when they leave the debate, to tweet and put a Facebook post up to raise awareness of the role that our independent lifeboats play. They should also raise a tin for them as well—volunteer to raise money—so that some of the issues that come up this afternoon can be alleviated without our necessarily looking just to the Government for help.

[Carolyn Harris (in the Chair)]

I remind Members to bob if they wish to speak.

--- Later in debate ---

[Carolyn Harris (in the Chair)]

Order. I am going to impose an informal six-minute time limit. I will start the winding-up speeches at 3.28 pm. Apparently, we are expecting a Division on a ten-minute rule Bill, but until we hear the bell, we will stick with 3.28 pm.

--- Later in debate ---

[Neil Duncan-Jordan (Poole) (Ind)]

It is a pleasure to serve with you in the Chair, Mrs Harris. I congratulate the hon. Member for Hamble Valley (Paul Holmes) on securing this important debate. It is only right that, as the Member for Poole, I should speak today. My constituency is the location of the RNLI’s headquarters, including the lifeboat support centre and the RNLI college, where crew and lifeguards are trained in their important work.

It is no surprise that, as a coastal town, Poole has a special relationship with the sea. The first lifeboat was stationed in Poole harbour in 1865, and this year the local station celebrated its 160th anniversary. Like other hon. Members, I have had the pleasure of visiting my local lifeboat station on a number of occasions since being elected, to see the tremendous work the station does 24 hours a day, 365 days a year. It has 30 seagoing crew, with another 30 or so managers, medical advisers, water safety officers, administrators, fundraisers and those who look after the boat house.

[Carolyn Harris (in the Chair)]

Order. The sitting is suspended for 15 minutes.

--- Later in debate ---

[Jerome Mayhew (Broadland and Fakenham) (Con)]

As ever, it is a pleasure to appear before you, Mrs Harris.

I congratulate my hon. Friend the Member for Hamble Valley (Paul Holmes) on securing this debate. I know he is a long-standing supporter of independent lifeboats, and he hid his light under a bushel by understating his involvement in the creation of the National Independent Lifeboat Association. I will pause to remember the efforts of Anthony Mangnall, the former Member for Totnes, who was an excellent contributor—a very good orator—in the Chamber. He had his own style, stood with his hand in his pocket, right at the Front Bench where there is no protection at all. He was a very impressive Member of this House.

I should declare an interest. I do not think it is recorded in the Register of Members’ Financial Interests, but since my early 20s I have been an offshore member of the RNLI, having been a sailor and boating enthusiast all my life. During the debate I played a game with myself to see whether I had sailed or been on a boat in every constituency mentioned. The answer is that I have. I was a bit nervous when the hon. Member for Reading Central (Matt Rodda) spoke, because that constituency is quite a challenge, but then he mentioned the Thames, and I have been there. I was also concerned when the hon. Member for Strangford (Jim Shannon) spoke; I have of course been on Strangford lough, but I was challenged by Lough Neagh. I have been there, and I think I have been on a boat there. The hon. Member could have mentioned Lough Erne—I have been all over that. So I know of what I speak, having followed every Member round their constituencies and their references to the lifeboats.

I can say I have been in those areas, but actually I was under the unseen protection of each and every independent lifeboat that was standing ready and willing to come to my aid had something bad happened. We need to remember that. Being out on the sea is a wonderful recreational experience. It is fun until it is not, when it becomes very dangerous very quickly. These men and women stand ready to put their own lives at risk to protect us, whether we are working on the sea or there for recreation. It is important that we remember that throughout this debate.

Independent lifeboat services offer important support for lifesaving, both on the sea and on inland waters, such as those in my constituency of Broadland and Fakenham. The National Independent Lifeboat Association says that more than 80 independent lifeboat organisations operate along the coastline and inland waterways, and it estimates that in 2024 there were getting on for 3,500 volunteers, of whom over 1,000 were operational. They attended almost 2,000 incidents, assisting more than 2,000 people in distress or need. As has been mentioned, that work has been valued at £2.6 million in savings to the Government. This selfless work, carried out by inspirational people, many of whom have been mentioned by name in the debate, not only saves lives but saves the taxpayer money.

I want to join in the local celebrations. I am a bit stretched, because I represent an inland constituency, although it includes a part of the Norfolk broads—the hon. Member for North Norfolk (Steff Aquarone) and I share them. At Great Yarmouth we have Caister lifeboat. I am told, although I stand to be corrected, that it is the oldest lifeboat in the country. It has existed since 1791—consider that: well over 200 years. It is at the heart of the Norfolk coastal community that raises the money to support it. That money goes towards lifesaving equipment and training.

This year, Caister came out not just to save lives but to save a historic vessel. As a keen sailor, I have watched the complete restoration of the former royal yacht Bloodhound—I read about the progress in the sailing press over the course of months—which sprung a devastating leak off the Norfolk coast. The Caister lifeboat went out, helped to pump out and secure the vessel, and escorted it safely to the shore. Bloodhound is the vessel in which Prince Philip taught Prince Charles how to sail. It was a royal yacht from 1936 until 1969.

On the other side of the Wash is the Humber Rescue lifeboat. On 23 May this year it was launched multiple times over a 10-hour period to deal with a series of serious incidents on the Humber, and it saved three lives in a single day. That is just one example of the incredible work that independent lifeboat has done.

An interesting point, which some Members have raised, is that a local lifeboat knows its waters, some of which have particular characteristics that mean that specificity of training pays dividends. Where we have local conditions, we need local lifeboats—independent lifeboats, in particular—to provide the coverage we are all looking for.

Last year, the Felixstowe coast patrol and rescue saved six lives and provided assistance to 58 people while taking part in 55 patrols covering thousands of miles. Closer to home, the hon. Member for North Norfolk will recall that, just last month, Hemsby Broads rescue was tasked by Humber coastguard to assist in the rescue of six people on the lower Bure on its approach to Great Yarmouth. We fight over the Bure; it is the barrier, or the demarcation point, between our two constituencies. I have not researched sufficiently to know whether it happened on my side of the river or the hon. Gentleman’s, but the vessel that ran aground was listing heavily near Great Yarmouth. All the casualties were safely evacuated, but without that swift and co-ordinated approach, the situation could have ended very differently. We owe a debt of gratitude to independent lifeboats, whether they operate in inland waters or out at sea.

There is a wider point here. For all these institutions, their strength comes from their independence. Although state provision can provide funding and coverage, it comes at the very significant cost of disenfranchising local communities. It comes at the cost of undermining their sense of belonging and the network of social ties—the community resilience—that supporting, running and manning a local independent lifeboat brings about. The strength of independent lifeboats is their very independence.

More widely, this is a model for devolution—not the Government’s version, devolution from above, where we destroy the lowest level of government and bring it up to county or bi-county level as a vehicle for undertaking the directions of the national state, but devolution down to communities that empowers them to take decisions on their own behalf. That is the kind of devolution towards which independent lifeboats lead the way.

Although these organisations are a celebration of independence, there is a difference between independence and funding, which remains a huge challenge. We have heard that between 2014 and 2020, the previous Government granted a total of £5.66 million to 104 different independent inshore and inland rescue boat charities through the rescue boat grant fund. Sadly, that was stopped in 2020. I hear the lament of my hon. Friend the Member for Hamble Valley, and I join him in it. It was a mistake that, to save £1 million pounds a year, the capital advantage given to these independent charities, which do so much for their local communities, was stopped. That leads me neatly into my request to the Minister to consider that as we approach the Budget on 26 November. What is she going to do about it?

We need to make sure that independent lifeboats are able to act to protect those in need. Are regulations in place to that ensure independent lifeboats can act effectively? Does the Minister agree with everyone in the Chamber about the importance of independent lifeboats? If so, will she update us on the Government’s approach to funding—that is important—and on how she can encourage local lifeboat institutions to thrive?

My hon. Friend the Member for Gosport (Dame Caroline Dinenage) made a very important point about the bureaucracy of volunteering. That is an increasingly significant constraint. There are lots of requirements, each of which is no doubt sensible on its own, but the accumulation of bureaucracy, when taken en masse, prevents people from volunteering. We need to do something about that. Will the Minister commit to a permanent position for NILA on the search and rescue framework?

This debate has been a celebration—of civic society, not the state. I congratulate my hon. Friend the Member for Hamble Valley on drawing our attention to this very important part of our civic society and I look forward to hearing the Minister’s speech.

[Carolyn Harris (in the Chair)]

Order. Before I call the Minister, may I ask her to wind up by 4.11 pm, so that we can allow Mr Holmes two minutes to sum up before I conclude the debate?