Tobacco Packaging

Bob Blackman Excerpts

Thursday 7th November 2013 Commons Chamber

[Bob Blackman (Harrow East) (Con)]

I beg to move,

That this House has considered standardised packaging of tobacco products.

I welcome our first opportunity to debate this matter in the Chamber since the Government made their decision in the summer, and I thank the Backbench Business Committee for allowing it to take place.

The Department of Health held an extended consultation on standardised packaging of tobacco products, but it was greatly disappointing to people across the House that the Government decided not to proceed with standardisation. In September we had a very full Westminster Hall when we debated this subject. It was the first day back after our summer recess, so I suspected that we would not get a full audience, but in the end 21 Members spoke, meaning that a strict time limit had to be imposed on speeches. It was a wide-ranging debate that allowed everyone to put their point of view, and I hope that we can do the same thing in this Chamber this afternoon.

Since that Westminster Hall debate, we have had a new Minister, the Under-Secretary of State for Health, my hon. Friend the Member for Battersea (Jane Ellison), whom I welcome to her place. She has an opportunity to set out the Government’s position on standardised packaging of tobacco products, and I hope that she will indicate some movement in favour of standardisation. When this matter was raised in Health questions recently, it was debated at length, with many Members wishing to get in. By way of context, there is also an upcoming House of Lords debate on the Children and Families Bill, which I hope will result in the Bill being amended to outlaw the smoking of tobacco products by people travelling in cars with young children.

Obviously, we do not wish to divide the House today, but I say to the Government that unless we get some movement before Christmas, we will seek another debate, with a Division, so that the will of the House can be expressed.

[Jake Berry (Rossendale and Darwen) (Con)]

How does my hon. Friend think that the banning of smoking by people travelling in cars with children would be enforced?

[Bob Blackman]

I do not wish to be diverted from our subject, which is the standardisation of tobacco packaging. I will leave it to the other place to determine that matter, but no doubt if it has the wisdom to implement that rule, it will come back here for further debate.

[Alok Sharma (Reading West) (Con)]

I share my hon. Friend’s concerns about smoking, and I agree that we should do everything possible to get people to stop smoking and to stop young people in particular taking it up, but does he agree that policy has to be evidence-based, that we should wait and see what emerges elsewhere across the globe and that, in view of that, we should continue to educate people, particularly young people, not to take it up in the first place?

[Bob Blackman]

I will come to that point—particularly in respect of young people—later.

I am personally committed to stopping people smoking in the first place and to helping them give up. Both my parents died of cancer. My mother died at 47 of lung and throat cancer, and I still remember what she went through. It was the direct result of a long-standing tobacco habit.

[Chris Bryant (Rhondda) (Lab)]

It would also be great to cut the amount of each cigarette smoked. Would the hon. Gentleman like to take up the suggestion of not just changing the packaging of the box, but printing something on the cigarette itself to encourage people to stop smoking before they get to the end?

[Bob Blackman]

That sounds like a good idea. We are not talking about that today, but it could be included in the evidence.

We have an opportunity to debate these issues. As my hon. Friend the Member for Reading West (Alok Sharma) said, we must take an evidence-based approach. The widespread consultation that the Department of Health conducted over the summer found a welter of evidence supporting the standardisation of packaging and its impact on the numbers of people taking up or giving up smoking. I am secretary of the all-party group on smoking and health and I regard tobacco control as a very high priority for any Government, and an issue that cuts across party lines and creates different views. I welcome the fact that members of the APPG from all parties are here to debate the issue.

[Lorely Burt (Solihull) (LD)]

I entirely agree that any standardised packaging to which we agree should be evidence-based. We have looked at the results from Australia after nine months. The anecdotal evidence so far suggests that although people have switched to cheaper brands, the volume of cigarettes being sold has not altered. What does the hon. Gentleman make of that?

[Bob Blackman]

The issue for us is that we want to remove the last aspects of advertising that are available to the tobacco industry. At the moment, there is still an attractive promotional aspect of tobacco, which is the packaging. We want all tobacco packs to be uniform, including the colour of the pack, and to allow the promotion of strong anti-smoking and pro-health messages. Evidence is emerging from Australia, but other parts of the globe are going ahead with standardisation of packaging, including Ireland.

[Dr Sarah Wollaston (Totnes) (Con)]

My hon. Friend is making a powerful point. Does he agree that use of the term “standard packaging” or “plain packaging” is a misnomer? We should be calling it “stark-staring truth packaging”. What it means is that we are handing someone a packet with a picture of gangrene. It is actually a crystal ball, and it counteracts the very powerful subliminal messages and the last legal form of tobacco marketing in this country.

[Bob Blackman]

The fact is that smoking is a lethal addiction. We know that. It is the one product in service in the world where, if used in the way it is intended, will lead directly to poor health and possibly death. Across England, 80,000 people a year die from smoking-related diseases. There are more premature deaths from smoking than from obesity, alcohol, illegal drug use and AIDS put together. It is the biggest single killer. In the long run, if we can get a fall of just one percentage point in smoking prevalence rates, we could save 1,800 lives per year. Who would not wish to save 1,800 lives per year? There cannot be an effective public health policy unless tobacco control is at its heart.

[Mrs Madeleine Moon (Bridgend) (Lab)]

Every one of us in the House will remember how, in our youth, cigarettes were marketed as fashionable, trendy and stylish. With 200,000 children starting smoking every year in Britain, and 11,000 in Wales, is it not right that we send a very clear message that smoking is not trendy or stylish; it is a killer?

[Bob Blackman]

The hon. Lady comes on to a particular issue. The vast majority of smokers begin smoking in childhood. Two thirds of current smokers began under the age of 18 and we know that 200,000 young people under the age of 15 begin to smoke every year. When you add in the people that begin to smoke between 15 and 18, it becomes 300,000 smokers per year. Once someone is hooked, it is very difficult to give up. Most people say that after the direct sale of cigarettes to minors was made unlawful, many young people still continued to start smoking. Cancer Research stated in 2011 that more than 200,000 young people under the age of 16 had started to smoke. We must make sure that we reduce that number quite drastically.

[Rehman Chishti (Gillingham and Rainham) (Con)]

My hon. Friend talks about the accessibility of cigarettes for people who take up smoking. Gillingham has the largest amount of illegal cigarettes smoked in the country, which has an effect on health, the economy and crime. Does he agree that more needs to be done nationally to ensure that we stop these illegal cigarettes coming in to our country?

[Bob Blackman]

I agree completely. That demonstrates the failure of the tobacco industry to stop the illicit trade, even under the current advertising arrangements for packaging.

[Ian Paisley (North Antrim) (DUP)]

The hon. Gentleman will know that more than 1,000 people in my constituency are directly employed by the tobacco industry, which creates huge employment opportunities for my constituents. Why will he not just be honest and say that we should ban smoking altogether and make it illegal? That is the direction of travel he is taking. We are hearing all this nonsense about different colours, subliminal messages and messages written on cigarettes; let us cut the nonsense. Why will he not be honest with the House and say that he wants to ban smoking altogether?

[Bob Blackman]

I am not one of those who wants to ban particular substances. If someone wants to put a cigarette in their mouth, set light to it and attempt to kill themselves, that is their choice. They have the freedom to do so. All I say is, “Don’t breathe that smoke over me, don’t breathe it over children, don’t inflict it on others.”

[Alok Sharma]

rose—

[Mr David Nuttall (Bury North) (Con)]

rose—

[Bob Blackman]

I have taken several interventions, and I know that Mr Deputy Speaker wants me to make progress.

Once young people start smoking, they are likely to continue for the rest of their lives. Smoking causes much more damage to young lungs, which increases the likelihood of young people dying from smoking-related diseases. The tobacco industry is desperate to retain its market share, and to recruit new smokers every year. After all, older smokers either quit or die, and younger people also die from smoking-related diseases. Most of the new smokers will be children. In my constituency, about 550 children start smoking every year. That is a scandal, and I want to see that figure radically reduced.

To make the control policy more effective, we must prevent children from starting to smoke in the first place. We must adopt policies that make it more difficult for the tobacco industry to target and recruit new smokers. Once again, however, if young people choose to start smoking, that is their right. In trying to find the policies to achieve that result, we could do worse than look at the commercial strategies adopted by the tobacco industry itself. Over many years, the industry has designed its advertising and marketing to promote an image of smoking that is most likely to appeal to young people.

A great deal of information about this has come into the public domain, particularly after confidential industry documents were made public following the US tobacco master settlement with the industry in 1998. I shall give the House an example. An internal R. J. Reynolds document from 1981 states:

“Smoking is frequently used in situations when people are trying to make friends, to look more mature, to look more attractive, to look ‘cooler’, and to feel more comfortable around others. These aspects of social interaction are especially prevalent among younger adult smokers”.

I could not have put it better myself. The fact is that the industry markets itself in that way.

Successive Governments have made it more difficult for the industry to reach its target teenage market. Conventional tobacco advertising is banned, and I welcome that. I also welcome the banning of retail displays in large shops. They will soon be outlawed in smaller shops as well. Stopping smoking in enclosed spaces has significantly reduced the exposure of young people to smoking.

[Mr Nuttall]

My hon. Friend said that he had no objection to people taking up smoking. Does he not feel that, in a free society, we would cross a dangerous line if we were to prevent manufacturers from differentiating their brand from the others?

--- Later in debate ---

[Bob Blackman]

No, I do not. It is quite right that we should take action to prevent manufacturers from making their products more attractive to children and young people.

We are left with one large loophole, through which the tobacco industry is still furiously blowing smoke. The packs themselves can be used to market and advertise, to create brand identities, and to help to present an image of smoking that might indeed seem “cool” to an insecure teenager.

[Jake Berry]

My hon. Friend is generous in giving way and is making an excellent opening speech. On the covering up of cigarettes in large and small retailers—something I support—at what point does he think that packets will be on display as advertisements for the tobacco companies if they are covered up at the point of sale? Will it just be at the point when the cigarettes are in someone’s hand—after they have already been bought?

[Bob Blackman]

My hon. Friend brings me to the next aspect of the issue. The cigarettes will be behind closed doors, as it were, and the only time when smokers will display their tobacco branding will be when they take out their pack to smoke, which is welcome.

[Jake Berry]

People have already bought them.

[Bob Blackman]

Indeed, but that is the only advertising that the tobacco industry can currently have.

The trade magazine World Tobacco advises:

“If your brand can no longer shout from billboards, let alone from the cinema screen or the pages of a glossy magazine…it can at least court smokers…from wherever it is placed by those already wedded to it.”

That is the industry speaking. Philip Morris International, in its company response to the consultation on standardised packaging, said that as

“an integral part of the product…packaging is an important means of differentiating brands and in that sense is a means of communicating to consumers about what brands are on sale and in particular the good will associated with our trademarks, indicating brand value and quality. Placing trademarks on packaged goods is, thus, at the heart of commercial expression.”

[Alok Sharma]

Will my hon. Friend give way?

[Bob Blackman]

Just one more time.

[Alok Sharma]

I thank my hon. Friend, who is making a very passionate speech. I know he feels very strongly about this subject. At the end of the day, however, we have noted the importance of policy being evidence-based. I do not hold a candle for the manufacturers of cigarettes, but I understand that KPMG published a report in October showing that the emerging evidence from Australia was that the introduction of standardised packaging has seen an increase in the levels of illicit tobacco and no reduction in consumption. Would my hon. Friend like to comment on that?

[Bob Blackman]

I will comment on it in a few moments. I shall skip over the last few sections of my speech, as I know that Mr Deputy Speaker wishes me to conclude.

The research done by Stirling university’s public health research consortium shows that standardised packaging is less attractive to potential consumers. That is good news because it means that if we have standardised packaging, smoking will be less attractive to young people and children. The reviewers looked at 17 further studies, so there is no lack of evidence. There is plenty of evidence, and the evidence in favour of standardised packaging is very strong.

[Pete Wishart (Perth and North Perthshire) (SNP)]

rose—

[Bob Blackman]

I will not give way because I am under time constraints.

The industry’s position is quite clear: it wishes to protect the intellectual property rights of its product, and it thinks that that trumps the requirements of public health. I say that public health is much more important than the rights and wrongs of the tobacco industry. Tobacco firms have spent heavily, tried to lobby Members and the Department of Health and sought to prevent progress on this issue. They have put the different aspects of the argument, but I am sure that colleagues will allude to the fact that there are ways of stopping the illicit trade and ensuring that security is maintained on the product. We can prevent the illicit trade from growing.

Let me touch on what is happening in Australia. The evidence has been very positive. One study showed that, compared with smokers who were still using branded packs when the research was carried out, standardised pack smokers were 66% more likely to think their cigarettes were poorer quality than a year ago; 70% more likely to say they found them less satisfying; and 81% more likely to have thought about quitting at least once a day every week since the ban was introduced.

[Simon Wright (Norwich South) (LD)]

rose—

[Pete Wishart]

rose—

[Bob Blackman]

I will not give way, because Mr Deputy Speaker wants us to make progress.

[Mr Deputy Speaker (Mr Lindsay Hoyle)]

Order. Everyone wants to get in, but we are running out of time. I need to remind the House that the opening speech was to be 15 minutes, but we are well over that already.

[Bob Blackman]

Now that we have the evidence, I ask the Government to listen to the debate. We will hear a response from the Minister, and I trust that by the end of this debate, the view of the House will be overwhelming and the Government will seek to introduce regulation on standardised packaging as fast as possible. We will not seek to divide the House today—this is a general debate—but if the Government do not come forward with regulations before Christmas, we will seek another debate on a motion that allows the House to divide and express its clear will.

[Several hon. Members]

rose—

--- Later in debate ---

[Bob Blackman]

This being the first time I have spoken when you have been in the Chair, Madam Deputy Speaker, I congratulate you on your election to high office.

We have heard today from 11 Back Benchers, as well as the two Front Benchers, and hon. Members have put their arguments strongly. Clearly, I am wholly in favour of standardised packaging for tobacco products, and the quicker it is done the better. Three arguments have been advanced against its rapid introduction. The first concerns the illicit trade. In reality, the illicit trade continues now, but the evidence is that through the security marking of packaging and cigarettes themselves, and with greater vigilance from our customs and excise people, the illicit trade can be stamped on hard. The tobacco industry, which is against standardised packaging, uses the illicit trade as an excuse.

Secondly, we have heard that the big tobacco companies would use the money they currently spend on packaging to cut the cost of tobacco. My answer is to increase the tax. We must ensure that tobacco is expensive so that people are discouraged from purchasing it. Thirdly, the key argument from those who oppose the measure seems to be, “Let’s delay and prevaricate. Let’s wait and see what happens. Let’s wait for everyone else to decide, and then take action ourselves.” As we have said, 300,000 under-18s start smoking every year, so the longer we delay, the greater the number of people taking up smoking and dying prematurely.

[Barbara Keeley]

I imagine that the hon. Gentleman was as disappointed as me to hear the Minister’s response. There is a tendency among Health Ministers to say that everything is at arm’s length. Like me, I hope that he rejects the Minister’s claim that responsibility lies with Public Health England, local government and Members themselves. The action we need is action that only the Government can take. Does he support that view?

--- Later in debate ---

[Bob Blackman]

I thank the hon. Lady for her intervention, but the Minister did give some clear assurances about the review of evidence and research that will take place.

We cannot afford to delay this health measure. It would stop young people being attracted to smoking. The evidence overwhelmingly shows that big tobacco targets young people to get them smoking, and we must not allow it to continue prevaricating and preventing progress on this agenda. I urge my hon. Friend the Minister to go back to her office this afternoon and look at the evidence, including the 17 studies, and make it clear to her health officials that we want to do this now, not to wait. If the Government refuse to act and the other place refuses to amend the Children and Families Bill, we will introduce another debate on which we can divide the House and demonstrate that the overwhelming will of hon. Members is for the immediate introduction of standardised packaging of tobacco products.

Question put and agreed to.

Resolved,

That this House has considered standardised packaging of tobacco products.