Paul Blomfield
Main Page: Paul Blomfield (Labour - Sheffield Central)
Paul Blomfield (Sheffield Central) (Lab)
In joining colleagues to make the case for local radio, I want to focus on three points. First, the cuts being made to local radio are unfair and disproportionate. Secondly, they will have not only an immediate impact on service but a long-term effect that could threaten the very future of local radio. Thirdly, echoing a comment by the hon. Member for The Wrekin (Mark Pritchard), these decisions are being made by a London-based management who appear not to understand the nature of their service or listeners outside the capital.
I want to illustrate these points with reference to Radio Sheffield, which is a successful station that broadcasts from the heart of my constituency and throughout south Yorkshire and which is listened to by 244,000 people every week. That equates to a remarkable 19% penetration of its potential market. On average, those people listen to Radio Sheffield for eight hours every week. I have to declare an interest as a regular listener of Radio Sheffield too. I shall declare another interest: I also listen regularly to Radio 4. I recognise, however, that Radio 4 has a significantly smaller audience across the country than the 7.5 million people who listen to local radio.
Tracey Crouch
Does the hon. Gentleman agree that one reason people are so loyal to their local radio stations is the variety they provide: there is the heavy speech content in the morning, followed by a variety of music, plugs for local events and so on in the lunch-time and afternoon shows, followed by the interesting speech content mix in the drive-time shows. That variety means loyal listeners.
Paul Blomfield
I agree with the hon. Lady about the variety and local roots of those different strands of the local radio offer.
It is important not only to consider the aggregate total of people who listen to local radio but to take note that one third—2.5 million people—of those people do not listen to any other BBC station and that, as the right hon. Member for Bath (Mr Foster) pointed out, almost one fifth listen to no other radio station at all. Yet while the Radio 4 budget is being protected, local radio across Yorkshire is facing cuts of about 18%. What does that mean for Radio Sheffield? The current 16 hours a day of local content will be almost halved, to nine hours. From broadcasting local content every weekday from 5 am to 10 pm, we will have two local slots, one in the morning and one in the early evening. The afternoon will be filled with regional programming—joint shows with Radio York and Radio Leeds—and from 7 pm, evening local radio will effectively become, as was pointed our earlier, “Radio England”, which is complete nonsense when it comes to local radio. The loss of medium wave will bring an end to language programmes for ethnic minority communities, which are highly valued and attract a significant local listenership. We are also facing shared sports commentary, an issue to which I want to return in a moment.
Chi Onwurah (Newcastle upon Tyne Central) (Lab)
Let me say how much I support the case that my hon. Friend is making for local content from Radio Sheffield, a case that I would also make for Radio Newcastle. Does he think that the cuts to local radio are consistent with the BBC’s duty to reflect and strengthen cultural identities at the local and regional levels?
Paul Blomfield
My hon. Friend makes an important point, because I think the cuts conflict with that duty. The BBC has done a lot of great work over recent years in seeking to meet that aspiration and won a popular following from our minority communities in Sheffield. That is now at risk as a result of these cuts.
My concern is not only about the immediate impact, but that the transformation of the local radio offer—a significant change—will lead to a spiral of decline. Reduced budgets will lead to falling listener numbers, which would challenge local radio’s legitimacy further and leave the London-based management in no doubt in future. Smaller audiences for local radio would lead to further cuts, reducing listeners again. That spiral of decline will ultimately bring into question the future of local radio. That must be a worry for us all, because BBC local radio is unique. No one else, in either the BBC or the commercial sector, has a similar offer. As other Members have said, research suggests that many people—particularly older people—tune in to local radio for a sense of connection with their communities. A MORI study for Ofcom indicates that older people are more likely to listen to the radio at least five days a week, with 87% of those over 55 doing so. That is certainly true of Radio Sheffield, whose audience’s average age is 54. Those people listen to it because it is local: it is of the community and reflects that community identity.
Julian Smith (Skipton and Ripon) (Con)
Does the hon. Gentleman think that one of the challenges is that, looking at these issues from London, the Yorkshire dales, which I represent, and Sheffield, which he represents, may seem close, when in fact the communities there are quite different and distinct? We need to point that out to people living in White City.
Paul Blomfield
I absolutely agree with the hon. Gentleman’s point about regional identity; in fact, I was coming to that. My point about the spiral of decline is that, if evening programmes became national—“Radio England”—they would, by any definition, cease to be local, and the reason for listening to them would disappear. If afternoon programming becomes regional, the same will happen. In Sheffield, we are rightly proud of being part of Yorkshire, which is an important part of our identity. However, although Yorkshire is our region, it is not our community. Yet that point—precisely the point that the hon. Gentleman makes—is not understood by the BBC management in London.
Let me illustrate that by reference to the plans for shared sports coverage. Sport is very popular with the Radio Sheffield audience, and I have no doubt that the same is true around the country. Nobody else provides that service, and on a Saturday afternoon the station is the most popular station on the dial in south Yorkshire. One in four radio listeners are tuned in to Radio Sheffield. However, under the BBC plans, when Sheffield United play at Elland Road—as we will next year when we are promoted: I have to declare another interest at this point—the commentary will be provided by Radio Leeds. I recently pointed out to the director-general of the BBC—at the meeting to which the right hon. Member for Bath referred—that Sheffield United fans would rather switch off than listen to a Leeds-based commentary. He recognised that that was a problem and said that the BBC needed to provide more neutral football commentary—completely missing the point. As a Sheffield United fan, I listen to Radio Sheffield’s away commentary precisely because it is not neutral—because it is partisan and because Keith Edwards knows the club inside out and cares about it, just as I do.
Martin Vickers
As a blades supporter, I can understand what the hon. Gentleman is saying. Does he agree, however, that it is even more important for teams in the lower leagues—such as Grimsby Town, which is temporarily residing in the Blue Square premier league—and other local sports clubs to be covered by local radio? Without it, our 7-nil victory on Tuesday evening would not have been widely reported.
Paul Blomfield
That is an incredibly important point. I worry that, when the away coverage comes from London, as under the BBC’s proposal, a whole range of clubs will fail to get any commentary.
This issue goes beyond football. Local radio works because it is partisan, because it is rooted in communities and because it identifies with people, speaking to them and for them. Take that localness away and we will take the listeners away. As I mentioned earlier, BBC local radio in England has an estimated 7.5 million listeners, an increase of around 500,000 on last year and 700,000 more than the previous year. Cutting local radio in this way, when listener numbers are going up, makes absolutely no sense. If the current consultation launched by the BBC is to have any validity, I trust that it will listen to the huge number of voices raised in support of local radio and think again.