Staffordshire: Cultural Contribution

Gill Furniss Excerpts

Tuesday 29th April 2025 Westminster Hall

[Leigh Ingham]

The hon. Gentleman makes a good point: it is important to pass that skilled heritage on to new generations. That is exactly what Johny was talking to me about at the weekend—making sure that artists have the spaces to develop those skills, because without those spaces, as the hon. Gentleman says, the skills would be lost. We must continue to support the creation of new spaces, new opportunities and new partnerships that can nurture the next generation of artists, performers and thinkers.

Finally, I want to mention Newcastle and Stafford Colleges Group, which is based in my constituency as well as that of my hon. Friend the Member for Newcastle-under-Lyme (Adam Jogee). It is rated outstanding and is crucial to our local talent pipeline; Members will know how often I raise its excellent work for all our constituents. Very recently, I celebrated the news that Stafford college has been allocated £2.6 million of funding by the Government, which will be used to restore its Tenterbanks building in Stafford town centre. As I mentioned, we must look not only to our history but to our future, and it is by investing in our young people and restoring the crumbling buildings in which they will be doing their learning that we will build their future.

We have an opportunity to build on the strengths of Staffordshire’s past and invest in our cultural infrastructure for generations to come. I urge the Minister to stand behind our county, believe in our culture and invest in it.

[Gill Furniss (in the Chair)]

I remind Members that they should bob if they wish to be called in the debate.

[Gareth Snell (Stoke-on-Trent Central) (Lab/Co-op)]

It is a pleasure to serve under your chairmanship, Ms Furniss, and a pleasure to see so many of my county neighbours, not least those who border my constituency: my hon. Friend the Member for Newcastle-under-Lyme (Adam Jogee), the right hon. Member for Staffordshire Moorlands (Dame Karen Bradley) and my hon. Friend the Member for Stoke-on-Trent South (Dr Gardner). I say “neighbours” because “everybody needs good neighbours”, as the song from the hit—[Laughter.] Hold on: there is a link. Those words were in fact written by Jackie Trent, who was born in Newcastle-under-Lyme and lived in Stoke-on-Trent. She penned the famous words that were on our television screens for so many of our childhood memories.

That sums up the diversity of cultural and creative activities that we have in Staffordshire. As my hon. Friend the Member for Stafford (Leigh Ingham) pointed out, we have a plethora of things to offer. I will not go into the territory of my hon. Friend the Member for Burton and Uttoxeter (Jacob Collier) on breweries, but I will make special mention of Titanic Brewery, a brewery in Stoke-on-Trent with pubs across the area. It is named, of course, because one of the famous sons of Stoke-on-Trent was the captain of the Titanic. We do not necessarily want to parade that around too much, but it is a link to a historic event. More importantly, the tableware on the Titanic was also made in Stoke-on-Trent, and that has a much better story. The backstamps can still be seen at the Spode Museum in Stoke.

It would be remiss of me not to briefly mention ceramics. We in this House talk a lot about ceramics—well, I certainly do—and they are part of who we are. In many parts of the country, if people go to a high-end restaurant or a big hotel—or if Members go to the Tea Room—and turn over the plate, they will probably see something that was made by artisans in Staffordshire, most likely in Stoke-on-Trent, but also in parts of Staffordshire Moorlands, Stone and Stafford.

Those delicate pieces of tableware, the bricks that we see in our buildings, and the tiles on our roofs—indeed, the tiles in the Central Lobby of this Palace—have all been made from the sweat, toil and tears of Staffordshire artisans. It is those things of beauty, made from dirty clay, that I often think demonstrate the power and the ability that we have in-county.

We are more than a city and a county of ceramics, and we are more than just the sum of our parts and our pottery. As was mentioned by my hon. Friend the Member for Stafford, the well-known author Arnold Bennett very pithily and wittily accounted for parts of public life in north Staffordshire through his books. One of his most famous works is “The Card”, which I saw when it was on at the New Vic in a wonderful adaptation. The fact that it had local people in the cast telling the stories of our history made it special.

One of Arnold Bennett’s other most famous works is “Anna of the Five Towns”, but of course everyone knows that Stoke-on-Trent has six towns. I do not want to mislead the House, but it is potentially true—I believe it to be true, so I am comfortable saying it—that Arnold Bennett’s mother-in-law lived in Fenton and apparently he was not a great fan of his mother-in-law, so when he wrote “Anna of the Five Towns”, he left out one of the towns as a long-lasting snub to her. I would not suggest any of us recreate that—I happen to be quite fond of my future mother-in-law—but those small bits of our history permeate through different literary and cultural activities. Many people around the country will not realise that they come from Staffordshire.

I want to talk about a couple of smaller things that are not ceramics. One of the things that I am most proud of relates to a name not well known to history. There was a gentleman called Oliver Lodge. He was from Penkhull, a beautiful part of my constituency, and he was a physicist. Long before it was publicly accepted, and long before Hertz, he discovered electromagnetic radiation. He was a pioneering physicist and scientist who, through his work in north Staffordshire, was able to identify some of the fundamental energy sources of our universe. Sadly, his name is lost to history in a way that Hertz is not. There is a Lodge Road and an Oliver Road in my constituency, which are of course testament to him. He is another Staffordshire-rooted individual who made a rich contribution to our scientific and cultural understanding.

On the other side, we have Thomas Twyford, who was born in Stoke-on-Trent. His contribution to our public life is somewhat more comical, some might say—he invented the first single-piece ceramic flush toilet, which revolutionised public hygiene in this country. It is a toilet, but it revolutionised the way that people lived their lives and the way they looked after themselves. It was a huge contribution to the reduction of unsanitary conditions in public areas and brought down disease rates. Again, it is something that happened in Staffordshire that changed the world, but sadly is now a bit lost to history.

Finally, not to test the patience of the House too much, I want to make a pitch for what comes next. Our contribution has not ended with the history of the things we have done. It is not about the litany of wonderful collective stories that we will all share about the great things that have happened in our county, but about what is coming next.

I want to highlight the fascinating and brilliant work that the University of Staffordshire is doing around gaming and game design. According to The Independent Games Developers Association it is the No.1 destination in the country for students who want to learn game design. I was told that one in five of those who now work in the industry in the UK are graduates of the University of Staffordshire. It is a huge piece of our creative history becoming our creative future, turning real-life ambition into good quality jobs for people, mainly from my city and my county.

While I know there will be more contributions to this debate, the fact that we have been able to come together in the spirit of comradeship and collegiality two days before Staffordshire Day is a wonderful thing. I congratulate my hon. Friend the Member for Stafford on securing a debate that allows us to talk about the place that we love and call home.

[Gill Furniss (in the Chair)]

I will have to limit speeches to three minutes, as so many Members have asked to speak.

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[Dame Karen Bradley]

Hear, hear—my right hon. Friend is absolutely right. We have contributed not just to this Parliament but to Parliaments across the world.

Staffordshire Moorlands also contributed to much of our décor. The arts and crafts movement started at Leek college. William Morris lived and studied in Leek, and came up with many of his original designs there. We have the canals, because James Brindley, the creator and architect of the canals, was a resident of Leek, and it was the canals that allowed our pottery to get to market. If pots are put on the back of a horse and cart, quite a lot of them break, but the canals allow them to be transported to market. The very fine quality pottery that Staffordshire is famous for was possible only because of the canals that James Brindley created.

As my right hon. Friend the Member for Stone, Great Wyrley and Penkridge said, three minutes is simply not enough time to talk about the whole of the cultural impact that Staffordshire Moorlands and Staffordshire have had in the United Kingdom. Culture is so important. I was a big advocate for Stoke-on-Trent when it was running to be the capital of culture, and it was a great disappointment to me that it was not chosen. I had to recuse myself from the decision. I was then the Minister who would have taken the decision, so I had to step aside and allow my deputy to take it.

I hope we can come together and build something more around culture. The cultural heritage and the feeling of place and belonging are incredibly important to us. That is why I was really pleased last year to run a year of reasons to visit Staffordshire Moorlands—not just Alton Towers, the biggest tourist attraction outside London, or the Peak Wildlife Park, with our fantastic polar bear residents, but the many artists, writers, food producers and others who contribute so much to our fantastic culture. That is why on 1 June I will be starting a year of the Moorlands village. I will not be doing 52 reasons; I will be focusing on a village and a parish every week. This week alone, I visited the Scrumbles cake shop up in Brown Edge, and then went up to one of our nature reserves. I went to see St Luke’s church in Endon, which has an incredible Burne-Jones stained glass window—a source of light of a kind that would not be seen elsewhere. We have so much to offer, and I want everyone to come and visit, not just to go on our rollercoasters, but to see the fantastic industrial heritage and the cultural impact that Staffordshire Moorlands has had. Happy Staffordshire Day.

[Gill Furniss (in the Chair)]

I will now limit speeches to two and a half minutes.

--- Later in debate ---

[Max Wilkinson (Cheltenham) (LD)]

It is a pleasure to serve under your chairship, Ms Furniss. I congratulate the hon. Member for Stafford (Leigh Ingham) for securing this important debate. Think of Robbie Williams, Josiah Wedgwood, Arnold Bennett, Alton Towers, “The Great Pottery Throw Down” and Rory Delap’s throw-ins, the Peak district, mile upon mile of canals, the area’s fascinating industrial past and present, and—who could forget it—the commentator’s favourite: “But can they do it on a cold night in Stoke?” The last is a cultural reference as old as some Members of Parliament in the 2024 intake. It dates to the bygone era of Tony Pulis, whose cultural contribution is perhaps best summed up by the descriptive Goldie Lookin Chain lyric in tribute to the man himself:

“Tony Pulis, one hell of a bloke;

Tony Pulis, he manages Stoke.”

Football hard men aside, Staffordshire has shaped the cultural texture of Britain for centuries, and not just with its famous ceramics, although I will start there. In the 18th century, visionary potters like Josiah Wedgwood revolutionised pottery, making Stoke-on-Trent a world-famous centre of excellence. Wedgwood was so good that he became known as the Queen’s potter, proof that even back then Staffordshire knew how to make a good royal impression. In literature, Hanley-born Arnold Bennett captured the working-class life of industrial Britain in a way that still resonates with readers. In the post-industrial era, Staffordshire has continued to enrich our culture. I am sure that Take That would never have reached such heights of success in the 1990s and 2000s were it not for Staffordshire’s own Robbie Williams.

Staffordshire’s cultural scene is alive and well today. The Lichfield festival continues to bring together music, theatre and literature in the county. Each year it draws crowds to historic venues such as Lichfield cathedral with world-class performances. Liberal Democrats are arguing for investment in extracurricular activities for children, such as sport, music and drama. Without that, we cannot expect the next Robbie Williams or Josiah Wedgwood to pursue a career in arts and crafts. Where will the next throw-in specialist come from if sports facilities in Staffordshire do not receive the necessary investment? We must recognise that much of our cultural sector is supported by local authority funding. Discretionary spending on culture is often the first spending to be cut, but that trend must cease if Staffordshire, and everywhere else, is to thrive culturally. We would protect the independence of arts funding so that it can no longer be exposed to political interference, as we have seen over the last few years, and we would introduce cultural creative enterprise zones to stimulate growth. Local authorities must be given the tools to protect their cherished heritage. In Staffordshire, that would mean protecting the county’s beautiful manor houses, mills, castles and so much more.

That brings me to tourism. Staffordshire’s theme parks offer a host of rollercoasters, including at Alton Towers and Drayton Manor, where my wife tells me she spent the best birthday of her life when she was seven. Thanks to Staffordshire, my annual efforts will never, ever be quite good enough. I am told that my right hon. Friend the Member for Kingston and Surbiton (Ed Davey) is particularly thankful for the contribution of theme parks to public life, although I understand that he has yet to visit Alton Towers—it is time to invite him.

These facilities are a major source of tourism for Staffordshire, and they support a considerable number of jobs in the local economy. The tourism industry needs and deserves proper support, so the Liberal Democrats would upgrade the Government’s tourism function with a dedicated Minister for tourism and hospitality. That would give a bigger voice in government to a sector that not only supports our global soft power, but contributes £58 billion to the economy each year.

With your indulgence, Ms Furniss, I will touch briefly on one telling contribution made by Staffordshire to the last general election. The Liberal Democrats are extremely thankful for the role played by the staff at Yarnfield Park, where we hosted a series of secret training briefings for our candidates between the pandemic lockdown and our successful 2024 general election campaign. If nothing else, that is surely a testament to how truly inspiring the culture of Staffordshire can be.

[Gill Furniss (in the Chair)]

I call the Opposition spokesperson.

[Saqib Bhatti (Meriden and Solihull East) (Con)]

It is a pleasure to serve under your chairmanship, Ms Furniss. I wish you and every Member a very happy Staffordshire Day in advance.

I congratulate the hon. Member for Stafford (Leigh Ingham) on securing the debate, and I thank her for her opening remarks. She took us on an engaging tour of Staffordshire, as did a lot of Members from across the House. I particularly want to highlight the contributions from my hon. Friend the Member for Kingswinford and South Staffordshire (Mike Wood), my right hon. Friend the Member for Staffordshire Moorlands (Dame Karen Bradley) and, of course, my right hon. Friend the Member for Stone, Great Wyrley and Penkridge (Sir Gavin Williamson), who was certainly not shy about his passion for his constituency.

It is vital that we recognise the cultural contributions that the many counties of Britain have to offer, and Staffordshire has made a wealth of contributions to our industrial, artistic and sporting heritage. It is therefore a privilege to have the opportunity to bring attention to a number of those contributions.

As we have heard, Staffordshire’s recorded history can be traced back to the early medieval period, when the area was first settled by the Anglo-Saxons. With Tamworth as the capital of the ancient kingdom of Mercia, the area quickly rose to prominence as a frequent battleground between the Anglo-Saxons and the invading Danes, before being settled by the conquering Normans. Tamworth castle was built on top of the remnants of this royal residence, and it continues to stand to this day, having seen nearly 1,000 years of the county’s history pass through its halls.

It would be remiss of me not to mention one of Staffordshire’s most recognisable cultural contributions, which we have heard a lot about today: the Potteries. As the largest producer of ceramics in Britain, Staffordshire housed hundreds of family businesses making all kinds of pottery, from humble tableware to the most intricate of decorative pieces, many of which still remain to this day. Although the industry may not quite be at the heights that it once was, local people have worked tirelessly to keep the heritage of Staffordshire’s Potteries alive through the many museums and art galleries dedicated to ceramics.

Equally historic is the county’s brewery industry, particularly the many breweries of Burton-upon-Trent. The town’s brewing industry dates back to the founding of Burton abbey in the 11th century and the early efforts of local monks to brew beer. Burton ales grew over the centuries into a thriving export and a global phenomenon, with even the Empress of Russia, Catherine the Great, said to have been “immoderately fond” of beer brewed in Burton. The industry went from strength to strength in the industrial age, with one of the town’s largest beer makers, Samuel Allsopp & Sons, becoming the first company to export Burton pale ale to India in 1822.

Although ceramics and brewing are two of Staffordshire’s most famous cultural contributions, there remains a wealth of other historical treasures that the county can be proud of. Chief among these is the court of minstrels, a medieval institution dating back to the royal court of John of Gaunt in the 14th century that brought together travelling musicians from across the region. This musical legacy can still be seen in the county to this day, with Friends of Staffordshire’s Young Musicians and other organisations continuing to promote local musical talent. Of course, Stoke-on-Trent was the birthplace of the iconic Robbie Williams.

In sports, Staffordshire has a living history of cultural contributions. Two of the country’s oldest professional football clubs, Stoke City and Port Vale, were founded in Staffordshire, with Stoke City having been one of the founding members of the football league in 1888. The two clubs continue to uphold a healthy rivalry.

My staff member Greg Ellis, who is in the Public Gallery today and who helped me to write my speech, is a disgruntled Stoke City fan. He wanted me to put on record that, although Stoke City’s recent performances leave much to be desired—by contrast with those of Port Vale, who have just been promoted to League One —I can offer no opinion on such matters as a tortured Manchester United fan. Staffordshire can boast an equally impressive record in cricket, as Staffordshire county cricket club has won the National Counties Cricket Championship more times than any other county.

All these contributions, and many more, are valuable additions to our cultural heritage. Culture is a living thing and requires the care and dedication of local communities to keep it thriving, so I pay tribute to some of the local elected representatives who in recent years have made significant contributions to the regeneration of this historic county.

We see this in the £17 million secured for the regeneration of Leek town centre by my right hon. Friend the Member for Staffordshire Moorlands in the £56 million secured for the regeneration of Stoke-on-Trent by former MPs Jonathan Gullis, Jack Brereton and Jo Gideon, and delivered under the leadership of Councillor Abi Brown; and in the delivery of over £50 million of regeneration in Newcastle-under-Lyme under the leadership of Councillor Simon Tagg. And that is to name only a few. I also pay tribute to the outstanding work of Councillor Alan White and his Conservative administration in leading Staffordshire county council to deliver efficient services without the eye-watering levels of taxation that we see in other local authorities.

However, it is not only the inhabitants of Staffordshire who recognise the county’s cultural heritage; it is also recognised by the millions of tourists who visit Staffordshire each year. The most recent data available shows that 2023 was the county’s busiest year since the pandemic, with 37 million domestic and international tourists visiting the area. Tourism generated £2.3 billion for the local economy—

[Gill Furniss (in the Chair)]

Order. I call the Minister to respond to the debate.