Staffordshire: Cultural Contribution

Max Wilkinson Excerpts

Tuesday 29th April 2025 Westminster Hall

[Max Wilkinson (Cheltenham) (LD)]

It is a pleasure to serve under your chairship, Ms Furniss. I congratulate the hon. Member for Stafford (Leigh Ingham) for securing this important debate. Think of Robbie Williams, Josiah Wedgwood, Arnold Bennett, Alton Towers, “The Great Pottery Throw Down” and Rory Delap’s throw-ins, the Peak district, mile upon mile of canals, the area’s fascinating industrial past and present, and—who could forget it—the commentator’s favourite: “But can they do it on a cold night in Stoke?” The last is a cultural reference as old as some Members of Parliament in the 2024 intake. It dates to the bygone era of Tony Pulis, whose cultural contribution is perhaps best summed up by the descriptive Goldie Lookin Chain lyric in tribute to the man himself:

“Tony Pulis, one hell of a bloke;

Tony Pulis, he manages Stoke.”

Football hard men aside, Staffordshire has shaped the cultural texture of Britain for centuries, and not just with its famous ceramics, although I will start there. In the 18th century, visionary potters like Josiah Wedgwood revolutionised pottery, making Stoke-on-Trent a world-famous centre of excellence. Wedgwood was so good that he became known as the Queen’s potter, proof that even back then Staffordshire knew how to make a good royal impression. In literature, Hanley-born Arnold Bennett captured the working-class life of industrial Britain in a way that still resonates with readers. In the post-industrial era, Staffordshire has continued to enrich our culture. I am sure that Take That would never have reached such heights of success in the 1990s and 2000s were it not for Staffordshire’s own Robbie Williams.

Staffordshire’s cultural scene is alive and well today. The Lichfield festival continues to bring together music, theatre and literature in the county. Each year it draws crowds to historic venues such as Lichfield cathedral with world-class performances. Liberal Democrats are arguing for investment in extracurricular activities for children, such as sport, music and drama. Without that, we cannot expect the next Robbie Williams or Josiah Wedgwood to pursue a career in arts and crafts. Where will the next throw-in specialist come from if sports facilities in Staffordshire do not receive the necessary investment? We must recognise that much of our cultural sector is supported by local authority funding. Discretionary spending on culture is often the first spending to be cut, but that trend must cease if Staffordshire, and everywhere else, is to thrive culturally. We would protect the independence of arts funding so that it can no longer be exposed to political interference, as we have seen over the last few years, and we would introduce cultural creative enterprise zones to stimulate growth. Local authorities must be given the tools to protect their cherished heritage. In Staffordshire, that would mean protecting the county’s beautiful manor houses, mills, castles and so much more.

That brings me to tourism. Staffordshire’s theme parks offer a host of rollercoasters, including at Alton Towers and Drayton Manor, where my wife tells me she spent the best birthday of her life when she was seven. Thanks to Staffordshire, my annual efforts will never, ever be quite good enough. I am told that my right hon. Friend the Member for Kingston and Surbiton (Ed Davey) is particularly thankful for the contribution of theme parks to public life, although I understand that he has yet to visit Alton Towers—it is time to invite him.

These facilities are a major source of tourism for Staffordshire, and they support a considerable number of jobs in the local economy. The tourism industry needs and deserves proper support, so the Liberal Democrats would upgrade the Government’s tourism function with a dedicated Minister for tourism and hospitality. That would give a bigger voice in government to a sector that not only supports our global soft power, but contributes £58 billion to the economy each year.

With your indulgence, Ms Furniss, I will touch briefly on one telling contribution made by Staffordshire to the last general election. The Liberal Democrats are extremely thankful for the role played by the staff at Yarnfield Park, where we hosted a series of secret training briefings for our candidates between the pandemic lockdown and our successful 2024 general election campaign. If nothing else, that is surely a testament to how truly inspiring the culture of Staffordshire can be.

[Gill Furniss (in the Chair)]

I call the Opposition spokesperson.