Oral Answers to Questions

Esther McVey Excerpts

Thursday 10th March 2011 Commons Chamber

[Mr Speaker]

Robert Flello is not here. I call Esther McVey.

[Esther McVey (Wirral West) (Con)]

6. What recent representations she has received on the regulation of airbrushed images of women in the media.

[The Minister for Equalities (Lynne Featherstone)]

I have received representations from concerned members of the public, the advertising industry and other interested parties about the regulation of airbrushed images of women in the media. Last November I met a group of experts to discuss our shared concerns and the evidence that it had assembled on matters such as the way in which media representations of body shape can affect self-confidence and well-being. I am working with the group, with relevant industries and with the Advertising Standards Authority to identify non-legislative ways of tackling the issue.

[Esther McVey]

Is the Minister aware of the petition submitted by Girlguiding UK to the Prime Minister on 4 November that called for compulsory labelling to distinguish between airbrushed and natural images? What steps will she take to ensure that consumers, especially the young, know when images have been altered?

[Lynne Featherstone]

I am aware of the Girlguiding petition. It is an excellent petition, signed by thousands of young girls. It is true that the impression given to young girls by airbrushed images has a devastating effect. We are not considering legislative processes, but following my meeting with representatives of Media Smart, a not-for-profit organisation, Media Smart is developing as part of its programme a media literacy kit for youngsters at school that will help them to become more aware that what they see is not necessarily what is real.

Oral Answers to Questions

Esther McVey Excerpts

Thursday 22nd July 2010 Commons Chamber

[Mrs May]

The hon. Lady referred to people in retirement; I would simply remind her that it is this Government who are going to restore the earnings link for pensions. Her Government had 13 years in which to do that, but they failed to do it.

[Esther McVey (Wirral West) (Con)]

The latest figures for business start-ups estimate that men start up 150,000 more businesses than women. If the same number of women as men were setting up businesses, £7 billion would be added to the economy. What is my right hon. Friend going to do to help women set up in business?

[Mrs May]

My hon. Friend makes an extremely valuable point. She herself has an excellent record of supporting women in business, through the women’s networks that she has started. We are looking at how we can ensure that women’s entrepreneurship is encouraged, but the figures that she cited are absolutely right, and we need to ensure not only that that contribution to the economy is made but that we are not wasting the talent out there that could be put to good use for society and for the economy as a whole.