Tourism Industry

Chris Bryant Excerpts

Thursday 20th March 2025 Westminster Hall

[Blake Stephenson]

That is a fantastic idea. I was travelling just yesterday on the Eurostar and thinking to myself how great it would be if the train stopped at Ashford and Ebbsfleet and passengers could get off, having come from the Netherlands, to savour the delights of Kent, a county that I know very well. I thank my hon. Friend for that intervention; it is a fantastic idea. Perhaps the Minister will have an update on what is happening with Eurostar.

[The Minister for Creative Industries, Arts and Tourism (Chris Bryant)]

He might.

[Blake Stephenson]

He might.

[Chris Bryant]

Or he might not.

[Blake Stephenson]

He also might not. Let us see.

Better transport infrastructure across the whole country would help our tourism industry, which would include Luton airport expansion in Bedfordshire—perhaps the Minister has an update on that; or maybe he does not.

That will mean finding the right mixture of development in areas like mine to allow for some of the things that we need to take advantage of the opportunities of tourism. In particular, in Bedfordshire we need more accommodation to ensure that people stay awhile in our communities, rather than visiting for a day and going somewhere else for the bulk of their visit. We will also need to protect and enhance some of our beautiful countryside and landscapes, which distinguish our country and our counties from our international competitors.

The Greensand Ridge national character area in my constituency of Mid Bedfordshire is characterised by its ancient and modern woodlands, farms and parkland and the historic look and feel of its small settlements, often former estate villages. Many of those settlements are distinctive Bedfordshire “ends” villages—hamlets or small villages built in a line along the road—but development within the national character area is threatening the character of many of those small settlements. We must make sure that delivering new development does not come at the expense of maintaining our communities as places where people from far and wide will be able to feel a sense of unique local character and pride. If our countryside and our towns become identikit places that we could see anywhere, people who want to experience them can go anywhere. We must embrace what makes Britain, and in my case Bedfordshire, a great place to spend time.

I hope it has come across in this debate that I wish the Government the very best in their ambition to deliver their national visitor economy strategy later this year and to achieve 50 million visitors per year. In me they will find a constructively critical friend willing to work across the House to deliver on the promise of the tourism industry for my local economy in Mid Bedfordshire and the UK’s economy as a whole. I hope that as the Minister continues to shape his thoughts on his strategy, he will consider my remarks in that spirit. I hope that his strategy will set out how the Government will protect and enhance the attractiveness of the UK offer to visitors from overseas and domestic holidaymakers. That means protecting the things that make Britain great, from the high street, the local pub and the beautiful countryside to the many set-piece tourist attractions that we are known for the world over. I hope that his strategy will also set out a coherent plan to make the UK more price competitive with our major international competitors. The Government cannot simply talk growth into being. It takes real decisions—tough decisions—on competing priorities to make the UK more competitive and bring about growth.

I mentioned electronic travel authorisations, but the industry also raised with me things such as tax-free shopping, visa costs and air passenger duty in preparation for this debate. It is clear that more must be done to bring the cost of visiting the UK down to deliver growth in tourism. I hope that the Minister’s strategy will set out, alongside the work his colleagues in the Ministry of Housing, Communities and Local Government are doing, how the Government’s plans for English devolution will empower local communities like mine to drive our local tourism agendas. In particular, I would like to see the completion of the roll-out of local visitor economy partnerships so that counties like Bedfordshire can take our place at the tourism table and shout more easily about all the fantastic things to come and do in our county.

I would also like to see the new mayors and local authorities backed with a framework and real funding from Government to deliver local tourism strategies. I believe that it is desirable to tie all these strands together for the Government to commit to tourism as a priority. Including tourism in the industrial strategy and having a dedicated tourism Minister working cross-departmentally —not, as he currently is, a tourism Minister stretched across multiple portfolios and Departments—would be a positive first step towards that.

Finally, the Minister knows that I cannot end my speech without a final expression of hope that we will one day be able to cut the ribbon on a new Universal Studios theme park at Kempston Hardwick in Mid Bedfordshire. I know the Government remain locked in negotiations with Universal, and both parties continue to have my full support to do whatever it takes to secure this fantastic investment in my community. I look forward to hearing ideas from colleagues about how we can best support our tourism industry across the United Kingdom.

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[David Mundell (Dumfriesshire, Clydesdale and Tweeddale) (Con)]

Thank you, Sir Edward—I will certainly try. I want to make two general points and then a specific point about my constituency. First, I very much welcome the announcement that the Tour de France will begin in Edinburgh. As I represent a very large constituency in the south of Scotland, it seems to me inevitable that it would have to proceed through my constituency in order to reach England. I therefore make that plea, particularly given that cycling has become so important to the Borders part of my constituency, with the Tweed valley being a world-class mountain biking venue. The mountain biking community has transformed the economy, particularly of the former mill town of Innerleithen.

My second point is a more general one. I think the Government and others can do more to ensure that tourists come out of London. The majority of tourists come into London. We all pass this crowded centre around Parliament and see the streets teeming with people. Of course London has great attractions, but so does the rest of the United Kingdom. We have heard about Dudley and Bedfordshire. We need to encourage tourists to leave London and see the rest of the United Kingdom. In that regard, I hope the Minister and the Government will continue to work with the Scottish Government on their objectives of promoting Scotland. As the Minister would expect, my view is, of course, that it should be Scotland within the United Kingdom, not Scotland as a separate entity, as sometimes they have been moved to suggest.

Like other Members, I obviously advocate the benefits of my constituency. Because it is very large, if I tried to list the attractions and facilities there I would run the risk of missing some, but it is a very scenic, rural area. I am very pleased that Government support is continuing for the Clydesdale Way, which will link cycle and walking routes in the south Lanarkshire part of my constituency, and for the redevelopment of the Crook Inn, a historic inn in the Borders, which will now have a bunkhouse to support walkers and cyclists.

Recently, the Dumfries and Galloway part of my constituency received a disappointing setback when an article appeared in The Times on 26 February by a journalist called Gabriella Bennett, in which she said:

“I hate to say it, but I won’t be rushing back to southwest Scotland.”

Journalists in national newspapers sometimes do not realise the impact they can have on local businesses and communities. The article is not just wrong but ill researched, because Ms Bennett says:

“Once you get to Dumfries and Galloway and moon over the nature, there isn’t an awful lot left.”

Well, she obviously took no time to find out about the plethora of distilleries, art galleries, delis, cafés, restaurants, museums, outdoor activity centres, off-road cycle centres, castles, public gardens, National Trust houses, farm parks, children’s activity centres, history tours, guided art tours, golf courses, independent retailers, the planetarium and book and record shops, to name but a few.

I am delighted to say that there has been a fightback. An article by Jane Morrison-Ross—the chief executive of South of Scotland Enterprise—entitled “Please give southwest Scotland a chance” appeared in The Times in response. She said:

“Dumfries and Galloway has more to offer than cookie-cutter tourism”.

That is exactly the position. It is a unique offering, but it is not the same as the offering that, say, Universal Studios or a historic industrial centre offers to visitors. Each of our communities has something unique to offer, and we should not be disparaged for the fact that we are remote and rural, and that we luxuriate in our rurality, the scenery, the quietness and the natural environment.

However, Dumfries and Galloway has other features, one of which would appeal particularly to the Minister: the new £2 million destination spa at the Cairndale Hotel in Dumfries, which is already attracting national attention as one of the best spas in Scotland. It takes up 1,300 square metres over two floors and features a thermal pool, an aroma steam room, Himalayan salt and infrared saunas, a herbal lounge and a private bathing suite. I know the Minister would be very welcome in those premises.

[Chris Bryant]

Are you inviting me?

[David Mundell]

I am inviting you, because it is a flagship new development in the constituency.

Ellisland farm near Dumfries, which I visited recently, has had a substantial investment of nearly £500,000 from the National Lottery Heritage Fund. That iconic location, which is the former home of Robert Burns, plays a crucial role in Scotland’s history and identity. It will be an immersive visitor experience.

I could go on, Sir Edward, but I will not go on for too long. I will mention the Grey Mare’s Tail, the fact that Moffat is the dark sky town and the eagle town, Annan harbour and Annandale Distillery. Of course, I must mention the iconic Gretna Green, which has been for so long the United Kingdom’s leading wedding venue. If anyone is so minded, there are some very attractive packages on offer. I hope that, in my brief contribution, I have well and truly suggested that Ms Bennett, in her Times article, was completely and utterly wrong about Dumfries and Galloway, and that it is somewhere well worth visiting.

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[Paul Davies (Colne Valley) (Lab)]

It is a pleasure to serve under your chairmanship, Sir Edward. Tourism in England is a vibrant and essential part of the country’s economy, given the rich tapestry of historic landmarks, cultural experiences and natural beauty. From the bustling streets of London to the serene landscapes of the Lake district, England attracts millions of visitors each year. The UK Government play a crucial role in supporting and promoting tourism, and ensuring that the sector continues to thrive and contribute to the nation’s prosperity.

England is renowned for its diverse tourist attractions. London, the capital city, is a global hub of culture, history and entertainment. Visitors flock to iconic landmarks such as the Tower of London, Buckingham Palace and the British Museum. The city’s vibrant art scene, world-class dining and shopping districts make it a must-visit destination.

Beyond London, cities such as Manchester, Birmingham and Liverpool offer unique cultural experiences. Manchester is known for its rich industrial heritage and vibrant music scene, while Birmingham boasts a vibrant and diverse culinary landscape and impressive architecture. Liverpool—of course, the birthplace of The Beatles—attracts music enthusiasts from all over the world.

The English countryside is equally captivating. The Lake district, a UNESCO world heritage site, offers stunning landscapes, hiking trails and picturesque villages. The Cotswolds, with its charming stone cottages and rolling hills, provides a quintessentially English experience. Coastal towns such as Brighton, Polperro and Whitby offer beautiful beaches and a relaxed atmosphere.

The UK Government recognise the importance of tourism and have implemented various initiatives to support the sector. The tourism sector deal, introduced in 2019, aims to boost productivity and investment in tourism. That initiative includes the creation of tourism zones that bring together local businesses and organisations to develop co-ordinated strategies for growth. Those zones focus on increasing off-season visits and enhancing the visitor experience.

The Government are also investing in skills development to ensure that the tourism industry is well equipped with a well-trained workforce. Two new T-level courses in cultural heritage and visitor attractions and catering have been introduced to provide specialised training for future industry workers. Additionally, the Government are working with industry partners to deliver 30,000 apprenticeships a year by 2025.

In response to the covid-19 pandemic, the tourism recovery plan was launched to assist the sector’s recovery. That plan includes measures to support businesses, protect jobs and promote domestic tourism. The Government are also focusing on making the UK the most accessible tourism destination in Europe by 2025, aiming to increase the number of international disabled visitors by a third.

The Colne and Holme valleys that I represent are rich in cultural heritage and community spirit. The Marsden Mechanics, a historic building in the village of Marsden, serves as a vibrant community hub and hosts a variety of events, workshops and performances. The canal in Slaithwaite is another local gem, offering picturesque walks and boat trips that showcase the area’s natural beauty. Those valleys are also known for their lively festivals that bring together residents and visitors alike.

In Colne valley, the annual Marsden jazz festival attracts music lovers from far and wide, while the Slaithwaite moonraking festival celebrates local folklore with lantern parades and performances. Last but not least is Holmfirth, a charming market town that offers a unique blend of natural beauty and cultural heritage, known for its picturesque landscapes and as the filming location for the iconic TV series—I am testing people’s ages here—“Last of the Summer Wine”. [Laughter.] They are laughing, so it is fine.

[Chris Bryant]

He was in it—the right hon. Member for Dumfriesshire, Clydesdale and Tweeddale (David Mundell)! It was the third series.

[Paul Davies]

I certainly cannot answer that.

Visitors to Holmfirth can explore the winding streets, stone cottages and of course the River Holme. There are many art galleries, festivals and live events, and the fantastic Picturedrome, an early 20th century cinema that now serves as a popular venue for concerts and performances. Amazingly, we also have Holmfirth Vineyard, which produces local wines and capitalises on the area’s unique microclimate.

Outdoor enthusiasts will enjoy the fantastic scenery, the fantastic walks and hiking. We have a wonderful facility, the Holme Valley Camping and Caravan Park, which I visited quite recently. It is ideally suited for people to come and enjoy all the wonders of the Holme valley.

Tourism in England is a dynamic and vital sector supported by comprehensive Government initiatives. From the bustling cities to the tranquil countryside, England offers a variety and a wealth of experiences for visitors. Holmfirth in particular stands out as a charming destination in West Yorkshire, offering a mix of cultural attractions and natural beauty that captivates all who visit.

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[Anna Gelderd (South East Cornwall) (Lab)]

I congratulate the hon. Member for Mid Bedfordshire (Blake Stephenson) on securing this debate. Tourism is a cornerstone of life in South East Cornwall. From the beautiful sand beaches of Whitsand bay to the historic harbour at Polperro, our coastline is a true gem. Visitors come to Looe for its fishing heritage and vibrant seafront, while the wild beauty of Bodmin moor offers a stark contrast to those picture-perfect seaside towns, and Port Eliot is a stunning house and gardens with a rich cultural tapestry. Whether it is surfing, sailing, hiking or simply enjoying a Cornish pasty with a sea view, South East Cornwall has something for everyone, attracting visitors from across the UK and internationally.

We are so proud to welcome visitors, but we must also ensure that tourism works for the people who live year-round in Cornwall and other coastal communities such as mine. Those communities are distinct from inland neighbours in ways that bring both pride and specific challenges. Tourism brings jobs and investment, but our local services, housing and infrastructure must be able to support residents and visitors alike.

Many industries in my constituency are tied to tourism, and they struggle outside the peak seasons. They rely on the summer booms to sustain them through the quieter months. Although we must celebrate everything that tourism brings, it cannot be our only route to prosperity. We cannot have local families and businesses sitting idle, waiting for the summer season to return. It is important to have balance in our community, as the hon. Member for Mid Bedfordshire mentioned.

Supporting tourism is not just about increasing visitor numbers. As other Members have said, it is about ensuring that the communities sustaining it can flourish year-round. That means investing in local infrastructure, transport and housing, so that coastal towns such as mine are places where people can afford to live, work and visit. Supporting our local attractions enriches our lives at home and boosts the economy. South East Cornwall has so much to offer. Our community is resilient, but we certainly need recognition and support for the work that goes on year-round.

Labour now represents more coastal seats than ever before. We have the opportunity to deliver the sea change around our coastal towns that is so desperately needed.

[Chris Bryant]

Terrible!

[Anna Gelderd]

It was terrible, but it had to be done.

I ask the Minister to outline what support the Government will provide to areas such as South East Cornwall, where tourism is a key part of our economy, to ensure that tourism is sustained and managed, and that it grows sustainably. It is vital that my local community is equipped to thrive in the long term, and that our coastal towns remain vibrant and resilient not just during the peak season but year-round.

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[Sarah Olney (Richmond Park) (LD)]

It is a pleasure to serve under your chairmanship, Sir Edward. I thank the hon. Member for Mid Bedfordshire (Blake Stephenson) for securing this debate. I am sure my husband, who is a Bedfordshire native, would have very much enjoyed his hymn to Bedfordshire. It has been a real pleasure to be a part of this debate, and to listen to Members from across the United Kingdom speak with such pride about their communities and extol the virtues of a visit.

Estimates show that visits to the UK are set to rise to above pre-pandemic levels, but in recent years the growth and prosperity that the tourism sector provides to our economy have been hampered. The pandemic is, of course, the primary explanation of the huge reduction in the number of people visiting the UK, but another key factor is Britain’s exit from the European Union. In response to a survey asking individuals why they would not consider travelling to the UK, around 60% of respondents identified political uncertainty as a deterrent, and around 45% cited potential increases in post-Brexit travel and accommodation costs.

The UK tourism sector directly employs approximately 3.1 million people, and businesses reliant on tourism-generating revenue have reduced hiring rates since 2016. That has impacted people’s livelihoods: individuals reliant on the tourism industry have experienced heightened job insecurity due to the uncertainty caused by the pandemic and Brexit. During a cost of living crisis, it is so important that people feel secure in their fields of work.

My constituency is home to a number of popular tourist destinations, including Richmond Park, after which my constituency is named. The decline of tourism to the UK has been felt by businesses around my constituency, because the park itself hosts 5.5 million visitors every year. Many of the hospitality businesses in the area rely on the footfall that the park attracts, and I have already received multiple emails from constituents saying how concerned they are about rumoured cuts to the park’s police department, which will detract from the tranquillity and safety of Richmond Park.

The park police conduct excellent work in the Royal Parks across London, ensuring that criminal activity and antisocial behaviour are kept to a minimum. The service they provide ensures that Richmond Park remains one of London’s top tourist destinations. The tourism industry is tied to so many different sections of our society, and that is just one example of how insufficient funding for an important department can have a knock-on effect.

I am also the proud representative of Kew Gardens which, according to the Association of Leading Visitor Attractions, is the 13th most-visited attraction in the UK, with just under 2 million visitors in 2023. If anyone is thinking of something to do this weekend, I recommend a visit to Kew Gardens, particularly to see the blossom and magnolia in their peak season—I swear that it is the best place in the UK to be this weekend. At the moment, they are accompanied by a musical soundscape from students of the Royal College of Music, so it is well worth a visit.

If people are looking for something to eat or drink afterwards, I can recommend a visit to the Original Maids of Honour tea room, just over the road. It is named after the dainty little tarts that have been baked since Tudor times. Henry VIII was allegedly so taken with the recipe that he kept it under lock and key at Richmond Palace, which can unfortunately no longer be visited because it burned down in the 15th century.

Kew Gardens has been suffering from the continued suspension of rail services. The District line and the Mildmay line have seen repeated cancellations and suspensions of services, particularly over the past year. I have heard directly from the director at Kew Gardens how those have affected visitor numbers, not just to Kew Gardens itself but to all the nearby businesses and services. That goes to show how cuts to transport or railway maintenance impact our tourism sector.

Tourism plays a huge role in ensuring the viability of our businesses, and we want the Government to reflect that role by upgrading its status with a dedicated Minister of State for tourism and hospitality. They could provide a holistic view across Government Departments and help to resolve not just some of the issues in my constituency, but issues raised by hon. Members throughout the debate. Promoting our tourism sector should be a focus for the Government. The appointment of a dedicated Minister would provide much-needed oversight and forward thinking to drive tourism and investment in the UK.

In addition, the UK’s rich and vibrant cultural heritage is a national treasure, and our creative and tourism industries contribute billions of pounds to our economy and employ millions of people. Our globally renowned creative industries attract visitors to the UK, and we are proud to be home to some of the most visited galleries, theatres and sports venues in Europe. Many of the creative industries intersect with tourism, and the Liberal Democrats support measures that allow creative industries to flourish, which means making tourism more accessible.

We want to ensure that people everywhere can enjoy the benefits of sport, music and the arts. One such measure would be to rejoin Creative Europe. The creative industry is one of the many sectors that was severely damaged by the catastrophic Brexit deals patched together by the last Conservative Government. The increased red tape, unnecessary bureaucracy and increased costs associated with travel, trade and hiring have left many creative industries struggling. Will the Minister commit to bolstering our tourism and supporting our cherished creative industries by committing to rejoin Creative Europe?

Tourism does not just enrich us economically. The benefits of expanding our horizons would allow for opportunities more broadly. As the Minister will be aware, the previous Government accepted an agreement that allowed EU member state nationals visiting the UK to benefit from a six-month visa waiver, while UK nationals are limited to a 90-day visa waiver when they visit the Schengen zone. That makes tourism challenging for more people—a further example of the appalling deal that the previous Conversative Government secured. By addressing this inequality and bringing forward a more reciprocal agreement, we could encourage more people to travel and explore, broadening opportunities for all British people—that should be central to any Government policy.

I take this opportunity to renew Liberal Democrat calls for the Government to consider entering into a UK-EU youth mobility scheme. We have been talking about this a lot in Parliament—

[Chris Bryant]

Oh, you have?

[Sarah Olney]

We have! We have had countless debates and I have mentioned it on many occasions at Cabinet Office questions—my more usual home. Indeed, a Petitions Committee debate is scheduled in this very Chamber for Monday afternoon, when we will doubtless raise the issue again. I urge the Government to consider such a scheme and the opportunities it would create for young people. Some of the recruitment pressures the tourism industry faces could be alleviated by considering the merits of a UK-EU youth mobility visa.

To summarise, the tourism industry in the UK has been blighted by Britain’s exit from the European Union and the catastrophic deal the previous Government reached with our neighbours. This has impacted the viability of our businesses and the job security of millions of people. I encourage the Government to take the steps outlined in my speech to help to bolster our tourism sector.

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[The Minister for Creative Industries, Arts and Tourism (Chris Bryant)]

It is a delight to see you in the Chair, Sir Edward. Nobody has yet mentioned Gainsborough Old Hall, one of the most beautiful sights in the country.

I warmly congratulate the hon. Member for Mid Bedfordshire (Blake Stephenson): this is “Blake 2”, the second debate we have had on this subject since he has arrived in the House, so I commend him for his dedication to tourism issues. He congratulated the Government on our commitment to the East-West Rail and the Oxford-Cambridge growth corridor, which will be an important driver of growth in his constituency. Many people have said that they simply do not understand why previous Governments did not get round to doing this.

I note the poker face the shadow Minister is adopting at the moment, but he knows, I am afraid, that I cannot go very far in what I can say about Universal Studios. I have said before that the theme park will be absolutely transformational. One of the key aspects that I pointed out to the executives—I met them when they were over a few weeks ago, and hope to meet them again soon—one of the key aspects of the site is that 80% of the population are within two hours’ travel. For both international and UK visitors, it will be a significant addition to our portfolio in the UK and I very much hope that we can get it over the line.

I could take offence at the hon. Member for Mid Bedfordshire’s demands for a dedicated tourism Minister, but I have decided that he already has one, so that is fine: I am a dedicated tourism Minister, and I am absolutely determined to make sure that we make a difference in this territory. When I was a Back Bencher, I was always calling for new Ministers for this, that, and the other, but one of the things about the UK is that we have more Ministers than France and Germany put together—or, for that matter, Australia, India, and New Zealand put together. The constant demand for separate Ministries can be a mistake, not least because of the connections between issues. As the hon. Member for Richmond Park (Sarah Olney) pointed out, the connection between tourism and the creative industries is so significant that I think it would be a mistake to separate them. We need to make sure we are making the big argument on behalf of a very large sector, rather than hiving tourism off to a separate Minister.

My hon. Friend the Member for Dudley (Sonia Kumar) has written to me, and I will try to respond as fast as I can. Her idea sounds perfectly good; some of the responsibility for what she talked about lies with the Department for Environment, Food and Rural Affairs and some lies with the Department for Digital, Culture, Media and Sport, but there is no reason why we cannot have joined-up Government. If we did, we might have a joined-up geopark, as well, so that is something I will look at for her.

The right hon. Member for Dumfriesshire, Clydesdale and Tweeddale (David Mundell) made a good point about the importance of working with Scotland. Scotland has managed to develop its own brand identity for international tourism—something that other parts of the UK have not done. We need to build on that, so I am happy to work with the Scottish Government. I have already been to a spa in Scotland this year—the right hon. Gentleman was not there—at the Cameron House Resort on Loch Lomond. We went out on a boat in the middle of Loch Lomond on the coldest day imaginable, and yet the glass of champagne was very welcome.

My hon. Friend the Member for Colne Valley (Paul Davies) pointed out that the right hon. Member for Dumfriesshire, Clydesdale and Tweeddale was in the original series of—[Laughter.] No, he and other hon. Members highlighted that visiting places where films and TV programmes have been made is one of the key drivers for both domestic and international tourism, a joy for many people in the UK, and—in a sense—part of why people come here. I have often wondered whether, at Heathrow or any of our ports, we should have an actor greeting people, though I do not know who it should be—Daniel Craig as James Bond, Olivia Coleman, or Adjoa Andoh.

The hon. Member for South Northamptonshire (Sarah Bool) referred to Silverstone. It is obviously key to what we in the UK do really well, building on science, innovation and technology—in which we need to do better—as well as sport and tourism.

My hon. Friend the Member for South East Cornwall (Anna Gelderd)—and what a delight to say “my hon. Friend the Member for South East Cornwall”—made an important point: tourism is great but must be balanced with the other needs of local communities. A community can feel completely denuded because all its accommodation is used for short-term lets that are then empty for large parts of the year. That can be a significant problem, not least because the tourism industry itself needs houses for its workers to live in, so we need to get this right. That is one reason why we want to pursue the legislation introduced by the previous Government on short-term lets; I hope we will be able to do so soon.

The hon. Member for Strangford (Jim Shannon)—he is my hon. Friend—made an important point about the character of our people. In the end, tourism is hospitality, and the word “hospitality” comes from a word for a host, or guest. If the host is welcoming—if the character of the people is welcoming—that makes a dramatic difference to the whole tourism offer.

The hon. Member for Richmond Park made several points about the EU, and persuaded me that Brexit was really not a good idea. We are working on many of the issues she referred to, including the question of Creative Europe. In the last few weeks, I have discussed that with a European Commissioner. As the hon. Member may know, there will be a summit on 15 May, and we hope to get to a place of much greater cultural interchange and dismantle some of the friction. That matters to the creative industries and the art market—we are the third largest art market in the world and it has been terribly difficult; if someone owns a Matisse and lives in Italy, the London art market is probably the best place in the world for them to sell it, but following Brexit it has been almost impossible to bring an artwork into the country, sell it and send it on with any kind of ease. I am delighted that only last week the Treasury and DCMS, working together, sorted that out for the British art market.

The UK offers a phenomenal plethora of styles of tourism and visitor experiences. As a former vicar, I think of it as the “Hymns Ancient and Modern”—we do it all. We have the very ancient: Stonehenge is perhaps the most famous in the United Kingdom, but there are many others dotted across the whole country, including way up in the isles of Scotland. We have Roman ruins all over the place, including the Tower of London—although for many people that is associated more with Tudor times. The Natural History Museum has just had some of its best-ever visitor figures, making it the second most visited tourist attraction in the UK after the British Museum. Many people also want to see the Angel of the North, a piece by one of our modern great artists, or to visit the Eden Project or many other places across the UK that are brand-spanking new.

On Tuesday, I was in Bath for English Tourism Week. Bath shows it all. It has the Roman baths, though I did not go in this time—as a Minister, I did not think it would be entirely appropriate to get into my bathers. It is the 250th anniversary of Jane Austen’s birth. You can visit Lady Danbury’s house from “Bridgerton”, which is the Holburne Museum, one of many jewels in the crown of our small museums and galleries, which are often not well known and which we need to make more of.

Bath is also going to have a brilliant new £45 million fashion museum in the next few years, building on one of the biggest collections of fashion in the world. If anybody did not manage to go to the DIVA exhibition at the Victoria and Albert Museum—I am sure the right hon. Member for Dumfriesshire, Clydesdale and Tweeddale went—it was absolutely spectacular and one of the best exhibitions I have ever been to. We have the best castles, in Wales, and probably the best stately homes in the whole of Europe.

We are phenomenally good at putting on live events, including theatre. I do not just mean the London theatre, where we can see some of the best productions in the world and some of the most famous actors live on the stage—I recently saw Rami Malek in a great production of “Oedipus” at the Old Vic; those performances are also probably much cheaper than they would be on Broadway in the United States of America—but in Leeds, Nottingham, Bath and Chichester. All over the country, there are theatres putting on magnificent productions. Of course, we also have comedy, which is often forgotten as part of our creative industries. Leicester is perhaps one of the most famous places that has a festival, but there are many venues all around the country.

We have great music gigs, with Coldplay being one of the most successful live giggers last year, bringing in thousands of pounds. When I met my Italian opposite number in Naples, I asked him, “What can I do for Italy?” He said, “Get me tickets for Oasis.” It is not only about the large venues, with P!nk and Sam Fender, for instance, performing in Newcastle and at the Stadium of Light. It is also about the small venues; FKA twigs is performing in a tiny venue tomorrow night, to just 200 people. For many, that is just as important as the big venues.

Then there is football. The right hon. Member for Dumfriesshire, Clydesdale and Tweeddale also referred to the Tour de France. Sport in general is a very important part of the way we do our tourism.

Of course, there is our nature. We have already heard reference to the Lake district; there are also the Munros in Scotland, the Jurassic coast, the Llŷn peninsula, the Gower peninsula, and one of my favourites, Lindisfarne, which is perhaps one of the most beautiful, sacred and holy places in the whole of our country and in Europe.

What do we need to do? Many Members have referred to the fact that we need to get to 50 million international visitors by 2030. That is money coming into the UK— earning foreign cash is really important. We have to have a national strategy. We have never had one before. If I manage to get this national strategy to pass, I hope that the hon. Member for Mid Bedfordshire will withdraw his demand for the sacking of this Minister and for having a dedicated one. We have set up a visitor economy council, which has had its first meeting; we have sub-committees working away on specific elements. We are going to have a bigger council meeting with a wider working conference in a couple of weeks’ time in Birmingham.

We need to improve the end-to-end visit. I wonder if any hon. Members have got off a plane at Gatwick recently and tried to get on a train. I defy anybody, unless they have three PhDs—actually, it is probably even worse for those who have three PhDs—to understand the right train to get on at Gatwick, and the right ticket. We need to make these experiences far easier. Leeds station is also completely incomprehensible. I have no idea how to get out of the station. It is a completely impossible conundrum. We need to improve that.

We need to get better at languages so that all the languages that international visitors might need are available not only in Bicester Village, but in many other places across the whole of the United Kingdom, because that is a part of our welcome.

I would love us to be able to sort out a decent transport system to Stratford-upon-Avon. It is one of the great places for many millions to visit—for many reasons as well as the theatre and the connection to Shakespeare. There is great hospitality there, but it is very difficult to get to by public transport.

We need to address the skills shortage and probably the labour shortage, which may go to one of the points that was made earlier by the Liberal Democrats. I am passionate about this. There are many countries in the world where people think that working in hospitality is not just a job that they might do because there is nothing else to do, but that it is a career that they take real pride in. Someone might be a waiter all their life because they are in a service industry that they care passionately about, and they love engaging with people and making sure that they have a good evening. Yes, we need to do more about that. That is why I want to create—in this Parliament, if possible—five centres of excellence for hospitality in the United Kingdom to match those anywhere else in the world, so that people know that we really do this well. They would cover not only skills that might be taught at a local college, but those relating to running a hotel business, management, marketing and all the elements that make for really good tourism.

The hon. Member for Mid Bedfordshire referred to all 650 constituencies—well, he is right. We already have 38 local visitor economy partnerships in England. They cover nearly all of England but, oddly enough, not his patch. We really want to develop them across the whole of England and build a full national strategy with the home nations. I am fascinated by the destination development partnerships that have been growing up in, for example, the north-east; they bind together a whole region to address issues that cannot be addressed town by town.

I want a real welcome and a quality experience for every single person, whether they are a domestic visitor or otherwise. We have to look specifically at the issues that affect coastal areas—historic areas where people used to go on holiday in this country, but now do so less. We also have to do something about mobile coverage, which is just embarrassing. I was in Godalming the other day, and there was absolutely no mobile coverage in the centre of town. I could not even park my car because I could not download an app to do so, let alone find my way to Busbridge village hall, which I was trying to find.

We need to be proud of our food and drink. I am passionate about that. We have better cheese and sparkling wine than France—it is categorically proven now. I love Italy in many ways, but it has only one pudding: tiramisu. We have Sussex pond pudding, jam roly-poly, apple pie, apple dumpling, apple crumble, apple cobbler, Bakewell tart, bread and butter pudding, summer pudding, queen of puddings, banoffee pie, Eton mess, Eve’s pudding, tipsy laird, cranachan, treacle tart, figgy pudding, junket—I have had lots of that—lardy cake, knickerbocker glory, rice pudding, Shrewsbury cake and spotted dick, and that is to say nothing about trifle. We can beat the world when it comes to puddings and food, and we should be proud of that.

[David Mundell]

I am very disappointed that the Minister missed out Ecclefechan tart, which is a delicacy from the community of Ecclefechan in my constituency—it is a treacle-based tart.

[Chris Bryant]

That is only because I had written it down but could not read my handwriting.

I want to say two final things. First, of course I recognise the problems that the industry faces, and I am seeking to address many of them. There are two ways of looking at what we have done for the hospitality industry. Obviously, it had 70% relief on business rates, but that was not guaranteed for the future. It was going to go down to zero, but we are committed to keeping it at 40%; that is important.

I accept that there are difficulties for many in relation to the minimum wage. I still think it is important that we pay people properly in this industry, because that is part of changing the industry into one with not just jobs but careers in which people can take pride. Of course, I recognise that the national insurance contributions will be a significant cost for many, but we need to bear in mind the additional expenditure that we are able to bring to bear on so many aspects of the British economy and our public services through the money that that will bring in.

Finally, we need to embrace our history better. There are lots of things that we do magnificently when we talk about our history. Television programmes like “Wolf Hall” enhance that, and that is brilliant and wonderful. We have a responsibility for our museums and galleries. Sometimes places like the British Museum are able to show, unlike any other museum in the world, the whole of the world to the world, and that is a great opportunity.

Lord Ashcroft has a phenomenal collection of Victoria Crosses—the largest in the world. They have been sitting in the Imperial War Museum for a while and have been very well attended. Everybody absolutely adores not just the medals themselves but the stories behind them. I am passionate about trying to find a new home for that collection. I have been talking to Lord Ashcroft and I am determined to find one. If anyone in the room has any ideas about how we could find a new home for that Victoria Cross collection, please do get in touch. I know that there will be people from across the Commonwealth and the whole world who want to see the collection in a permanent home. With that, I commend the hon. Member for Mid Bedfordshire on this debate and beg that he withdraw his demand that I be sacked.