Football Clubs (Governance) Debate

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Football Clubs (Governance)

Steve Rotheram Excerpts
Wednesday 8th September 2010

(14 years, 3 months ago)

Westminster Hall
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Steve Rotheram Portrait Steve Rotheram (Liverpool, Walton) (Lab)
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I am delighted to have been granted the opportunity to debate this issue. I am equally delighted to have been joined by Members from both sides of the House; their presence confirms the interest in and importance of the subject at the highest level. I also welcome the many people in the Public Gallery.

I am aware that a debate on this subject in this very Chamber was initiated in February by my hon. Friend the Member for Manchester Central (Tony Lloyd). That debate touched on many of the ills currently afflicting our national game. I am keen to establish from the outset that I do not seek to open up a brand new wide-ranging debate today; I simply want to continue a dialogue that has already begun and to highlight an idea that has already gained considerable traction. I should add that I am aware of the excellent work carried out by the all-party group on football, and I acknowledge its commitment and expertise. I am pleased to see members of that group here today and I look forward to their contribution to the debate.

It is important to acknowledge the progress made on football governance by the previous Government—particularly that made by senior members of the Department for Culture, Media and Sport. Thanks to their efforts, much of the ground work has been done. I hope that colleagues will welcome my humble attempt to build on that foundation.

I do not propose to discuss football governance per se or any other of the plethora of football-related topics. Instead, I intend to address one specific aspect: the role of supporters in the governance of football clubs. Today’s debate feeds into the wider debate on the reform of football governance. In my view, a broad package of reform should include changes at every level of the football hierarchy—but that is a debate for another day.

I declare an interest at this juncture. Not only am I a self-confessed football fanatic, but my constituency happens to play host to two renowned football clubs—Everton, which I have to mention first, and Liverpool FC. I also declare an interest as a season ticket holder for the red half of that duo. I hasten to add that that is not the sole reason for my being keen to secure this debate—not entirely, at least. Indeed, Northampton Town Supporters Trust, the country’s longest established supporters collective, says that this subject has an inescapably political dimension. I shall elaborate on what I mean by “politics” a little later.

I start with the basics. In 2009, the all-party group on football found that those who are most under-represented in football are those who should have the most say—the fans. One of the biggest problems connected with football governance is that, at most levels of the game, those who pay for it are excluded from the decision-making structures in clubs, leagues and governing bodies. This debate would be an entirely academic exercise if football fans were satisfied with that state of affairs and if there was no appetite for change. However, the evidence suggests otherwise. A YouGov poll conducted in April this year reportedly found that 56% of fans wished to take control of their clubs. In Manchester and Liverpool, where fans are outraged at the way in which their clubs are being exploited by wealthy foreign businessmen, the figure rose steeply to 82% and 72% respectively.

We might expect such findings in relation to supporters themselves, but there is a broad in-principle consensus among politicians, sport analysts, football governing bodies and clubs that fans have a role to play. In 2003, the then chairman of the Football Association, Lord Triesman, said that clubs should be owned by people who embrace the history and values of football and who want to see their clubs succeed. In 2008, the then Secretary of State for Culture, Media and Sport, my right hon. Friend the Member for Leigh (Andy Burnham), urged Liverpool supporters to take back the club from within. In 2009, UEFA president Michel Platini told a newspaper:

“I think it is a great idea…that the supporters invest in a club because they at the end of the day defend the club’s identity”.

Parties across the board profess to be supportive. What is more, the concept of support and engagement is neither new nor—at least in theory—controversial.

A range of ownership and governance models exist, from token support and representation on club boards to outright ownership. In the United Kingdom, football supporters’ trusts have been established at more than 160 clubs, and 15 clubs are owned or controlled by such trusts. More than 110 trusts have shareholdings in their clubs, and almost 60 trusts have directors sitting on the club boards. Progress has clearly been made, largely due to the effort and commitment at grass-roots level, and that is to be commended.

Joan Walley Portrait Joan Walley (Stoke-on-Trent North) (Lab)
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I am most grateful to my hon. Friend for giving way. I have to declare an interest; I am a season-ticket holder at Port Vale football club. Does my hon. Friend agree that the way in which the fans of Port Vale bought out their club when it was in administration also suggests a way forward? The dilemma and the main cause of tension is that football clubs depend on investment. The degree of investment now needed because of the unlevel playing field brought about by the premiership gives the impression that people can simply come in with that money, but it is not necessarily available at the local level.

John Robertson Portrait John Robertson (in the Chair)
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Order. Will Members please keep interventions short?

Steve Rotheram Portrait Steve Rotheram
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I imagine that my hon. Friend the Member for Stoke-on-Trent North (Joan Walley) and Robbie Williams are both Port Vale supporters. She is probably right that the premiership is top-heavy, given its revenue.

I return to the question of football governance. The problem, as I said earlier, is that it is patchy and sluggish, and is largely the preserve of lower division clubs and non-professional governing authorities. They might be proactive and continue to reform their own governing structure, but it happens at a snail’s pace; the premier league, however, remains a law unto itself, with little apparent interest in seriously engaging with the very fan base that sustains it. It is no coincidence that supporters of nearly 70% of clubs in the top five divisions of English football and the top four divisions in Scotland have established supporters’ trusts. However, a 2009 report indicated that only 19 of the 92 Football League and premier league clubs have supporters’ representatives on their boards, which suggests that the supporters’ movement is thriving but that the clubs do not take them seriously.

The mood is changing, however, and momentum is growing. Premier league supporters are not prepared to do things by halves. They are pushing for outright control. Supporters of Manchester United and Liverpool FC, both iconic premiership clubs, have taken collective action and set their sights on more than token representation on their boards; the Manchester United Supporters Trust and its equivalent on Merseyside, SOS-ShareLiverpoolFC, advocate a long-term vision of outright club ownership.

Hazel Blears Portrait Hazel Blears (Salford and Eccles) (Lab)
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I congratulate my hon. Friend on obtaining what is probably the most popular debate ever in Westminster Hall. He is clearly making history here today.

As my hon. Friend knows, in 2005 the Glazers took over Manchester United. The club is now £700 million in debt, with £69 million a year being paid in interest—and that money comes from the fans through tickets and merchandise. It is an appalling situation. Does my hon. Friend support a more rigorous “fit and proper person” test in respect of takeovers of football clubs? In Germany, every club has to be 51% owned by the supporters. Does he support a similar provision for clubs in this country? Such a scheme would make a real difference.

Steve Rotheram Portrait Steve Rotheram
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Absolutely. As for the “fit and proper person” test, it was one of the recommendations in the 2009 report, and it needs to be acted on. I will come later to my right hon. Friend’s point about the German model, in which supporters have a 51% stake, and to the models in Spain. It is interesting that a YouGov poll survey earlier this year found that supporters would be prepared to invest on average £600 each to buy their football clubs. If we do the maths, the prospect of supporters seizing control is not quite as far-fetched as it may initially seem.

Toby Perkins Portrait Toby Perkins (Chesterfield) (Lab)
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The amount of money that my hon. Friend mentions demonstrates the extent to which such a suggestion is out of reach for many people. At one time, football was very much the working man’s game, but it has become an increasingly expensive pastime. If one has to have £600 to own a stake in a club, the prospect will be out of reach for a large percentage of our society. The example of the Glazers, who bought the club with the club’s own money and then put it into debt, shows how the game has been stolen away from the supporters and become merely an interest to big business.

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John Robertson Portrait John Robertson (in the Chair)
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Order. Can we keep the interventions as short as possible? Many hon. Members want to take part in the debate, so please keep the questions short.

Steve Rotheram Portrait Steve Rotheram
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Just to build on what I said, the proposal is very doable. A recent example of democracy in action has been demonstrated by Arsenal Supporters Trust, which invited fans to invest in a new “fanshare” scheme. For as little as £10 a month, Arsenal FC supporters can now contribute to a pool, which, in time, will be used to buy a stake in the premier league club. That will entitle shareholders to vote on club policy, receive financial and corporate information and attend the annual general meeting. The club is fully behind the scheme. The chief executive described the enhanced supporter-club relationships as

“good for the club’s soul.”

The four major shareholders all fully endorse the scheme. Arsenal FC is one of the more enlightened premiership clubs, but the success of its trust demonstrates that supporters are quite capable of forming intelligent, committed and influential collectives.

George Howarth Portrait Mr George Howarth (Knowsley) (Lab)
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I congratulate my hon. Friend on his choice of subject for today’s debate. Does he accept that the incremental nature of the Arsenal model is one way of getting over the difficulties of the vast sums of money involved in fans’ taking over at any given club, particularly in premiership land?

Steve Rotheram Portrait Steve Rotheram
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I totally agree with my right hon. Friend; there is not a one-size-fits-all response to this problem. First, we must identify that there is a problem, to see what we as Members of Parliament can do to alleviate it. Football supporters are shouting from the rooftops about it.

In my own neck of the woods, the pressure group Keeping Everton in our City achieved its objectives by stopping its club from being used as a pawn by big business. The aforementioned SOS-ShareLiverpoolFC has more than 30,000 members and a board packed full of expert professionals with a detailed proposal for funding and securing a buy-out of its club and for governance restructuring along more democratic lines. Supporters are thinking and talking big.

Alec Shelbrooke Portrait Alec Shelbrooke (Elmet and Rothwell) (Con)
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On the specific point about governance from the fans, does the hon. Gentleman know—perhaps the right hon. Member for Leigh (Andy Burnham) can help as well—what the fans who may be running a club would think, say, of the commercial viability of a ground share between Liverpool and Everton? Would that be an example of fans’ passions overriding the business case?

Steve Rotheram Portrait Steve Rotheram
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Give us an easy one! The tribal nature of football, which I will come to later if I have the opportunity, can sometimes override the common-sense approach. The example that the hon. Gentleman gives is a good one. Although the economics stack up in favour of Liverpool and Everton sharing a football ground, there are not many examples in the whole of the United Kingdom of such ground-sharing schemes. It is like suggesting to a Man United supporter that they share Manchester City’s stadium. If that is what the hon. Gentleman is suggesting, it would be a difficult proposal to sell on the doorstep.

There are those who would say, “Leave them to it. Keep politics out of football and football out of politics.” The UK Government have traditionally veered away from being heavy-handed in football business, leaving the sport to its own internal devices and regulatory systems. However, the game itself is now a huge, complex and lucrative industry, which, by definition, impacts on the economy. Premier league clubs alone are saddled with an estimated cumulative debt of about £3 billion. We ignore that and the culture it has permitted it at our peril.

Another major money-yielding industry that, until recently, was deemed untouchable and was pretty much left to get on with things on its own went belly up. On that basis alone, there is a strong case for the Government to intervene. I will go even further and say that the Government not only have a right but a responsibility to get involved. Football has received much financial and political support from Government over the past decade or so, and, at a national level, with Government support, it is bidding to host the World cup. Therefore, in return, the Government have a right to expect the highest standards of governance and a duty to step in when the game falls short of those standards, which it currently does.

However, the case is more nuanced than that; for many, it is personal. The football industry is unique because football is a product like no other. Supporters in general are not simply consumers who can exercise purchase power and walk away from the product if they are unhappy with its quality or performance. Football fans invest emotionally as well as financially in their clubs. Club allegiances, as we have just identified, are deep-rooted and passionate and are often passed down from generation to generation. They are inextricably bound with community ties and identities. In that respect, football, like politics, is tribal. It commands loyalty and constancy and requires member engagement if it is to thrive. The industry itself should recognise and respect that.

The issue is political in other ways. It is said that the new politics is about transparency and accountability, and about more rigorous and meaningful forms of democracy. It is precisely those democratic principles—transparency and accountability—that football followers wish to see enshrined in the conduct of their clubs. It is entirely in keeping with the spirit of the age that football fans should seek greater influence in how their clubs are run, particularly when they see the clubs being run into the ground by profit-fixated asset strippers with little or no understanding of or empathy with a club’s heritage or culture.

Thérèse Coffey Portrait Dr Thérèse Coffey (Suffolk Coastal) (Con)
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I congratulate my fellow Liverpool supporter on securing this debate. However, I do not agree that Governments should intervene in this matter. The whole issue has arisen, particularly for the supporters, because of the financial engineering that has been going on. Does the hon. Gentleman not agree that instead of trying to regulate in a particular way, we should use tax incentives to encourage mutuals, such as the Arsenal share scheme? Instead of debt-financed football clubs, which rely on tax incentives, we should have a different approach that encourages supporters’ ownership of the clubs.

Steve Rotheram Portrait Steve Rotheram
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I think that if that recommendation emerged from this debate and was supported by Members in the hon. Lady’s party, that would be a fantastic outcome. Hopefully, during the rest of the debate, we can tease out some further recommendations.

This is a timely debate, because the calls for greater supporter involvement chime with the coalition Government’s much-vaunted big society idea. It is altruism that drives supporter activism. Supporters’ trusts are run by people who give their time, money, effort and skills for the love of the game. Their overriding motive is to see their clubs prosper, on and off the pitch.

If the big society is all about citizens engaging proactively with activities and institutions that impact on their lives and the shared life of their communities—although, frankly, it all depends on which Minister is trying to define it—football governance reforms provide an ideal opportunity for the Government to push for improved supporter representation and involvement.

The social benefits of supporter involvement are already in evidence. A report recently commissioned by Supporters Direct entitled “The Social and Community Value of Football” examined this issue in full and detailed the specific advantages of supporter ownership, including

“a greater sense of engagement and inclusion with fans and wider stakeholders; better integration with the community; more open and responsible governance; good relationships with local authorities, and partnerships with voluntary organisations.”

So there is really no excuse not to take this idea on board.

The Conservative party made the right noises in its election manifesto, pledging that

“we will reform the football governance arrangements so co-operative ownership models can be established by supporters”.

I note with a little concern that the coalition Government made a rather more non-committal promise to “encourage” reform in its coalition agreement in May. I may be splitting semantic hairs here, but I sincerely hope that that did not signal a downgrading of the commitment.

My own party has a proven track record on football governance reform. It was the Labour Government who introduced the umbrella organisation for fans, Supporters Direct, in 1999. It also commissioned the Burns inquiry into football governance in 2005, and tackled the Football Association and other football governing authorities in 2009 over their failure both to work together and to implement reforms. The new Government have talked the talk on the big society and the role of football supporters in the governance of football clubs. The challenge now—I throw down the gauntlet for the Minister—is to walk the walk.

I should say a word about supporters’ trusts, as they are crucial to the success of this kind of democracy in action. They are formal, democratic and not-for-profit fans organisations and they aim to extend supporter ownership, representation and influence at their respective clubs. Sadly, if unsurprisingly, they have commonly been founded in response to financial or mismanagement crises at a club; crises that have compelled supporters to take matters into their own hands.

On a far more positive note, supporters’ trusts are generally voluntary, they operate effectively on minimal funding and members are motivated purely by their passion for the game. In that respect, they are true grass-roots movements and their successes prove that fan ownership, control or representation can work. Many of them are run along the lines of the extremely professional Northampton Town Supporters Trust, which was established in 1992. At that time, it was the first collective of its kind. It enjoys a shareholding in the second division club, as well as representation on the board of directors.

Lord Walney Portrait John Woodcock (Barrow and Furness) (Lab/Co-op)
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In Barrow, many people share their love of Barrow AFC with support for other successful clubs; I would say that those clubs are Liverpool, Manchester United and Sheffield Wednesday. Will my hon. Friend join me in paying tribute to the supporters right across the country—who would imagine that there are Manchester United fans right across the country?—who have lobbied Members of Parliament to get involved in this debate? I find their energy extraordinary and it is a real sign that this can be a successful venture for football organisations.

Steve Rotheram Portrait Steve Rotheram
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I absolutely join my hon. Friend in paying tribute to those supporters. I think that we ignore football fans at our peril. It is not just about Manchester United or Liverpool, or the other big clubs. Bees United acquired a 60% stake in Brentford football club in 2006, which made Brentford, who are in league one, one of only two Football League clubs to be majority-owned by their supporters. My hon. Friend mentioned Sheffield Wednesday; I think that it was Brentford who enjoyed a resounding victory over Sheffield Wednesday at the weekend.

As I have said, no discussion on this subject would be complete without reference to the Spanish and German models of club ownership, which I suspect are feared and grudgingly admired in equal measure by the corporate football world in the UK. Both Spain and Germany boast thriving, long-established equivalents to our premier league. Clubs in those two leagues exist in a culture of mutual or co-operative club ownership. In both leagues, it is a matter of civic pride that top-flight football clubs should be controlled or owned by their supporters. Spain’s FC Barcelona, which is the “big daddy” in this respect, is routinely held up as a utopian ideal of football club governance and is structured as a co-operative society owned by some 170,000 members, with a democratically elected president—and Barcelona do not do so badly, generally. It is a case of “horses for courses”.

Hugh Robertson Portrait The Minister for Sport and the Olympics (Hugh Robertson)
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I have been listening carefully to the hon. Gentleman. However, it is only fair to say that Spain has an entirely different model for distributing television revenues from Britain. Spanish clubs negotiate TV rights individually and they go directly to Barcelona and Real Madrid, so the majority of TV rights and therefore the majority of TV money goes directly to those two big clubs, and the smaller clubs underneath them, which constitute the larger Spanish football family, suffer accordingly. By contrast, here there is collective negotiation for those TV rights, putting British clubs on a very different financial basis.

Steve Rotheram Portrait Steve Rotheram
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I hear what the Minister is saying. I myself do not think that the Barcelona model or any other model is a panacea. I am not suggesting that, all of a sudden, the fans of every single football club will go out and seize control of their clubs in a revolution, but regarding the way in which clubs such as Barcelona are structured, the argument cannot be made that those structures make them less likely to be successful.

As I was saying, it is a case of “horses for courses” and it would be naive to suggest that we should simply adopt the Barcelona model or anything else off the rack. Clubs such as Barcelona are long-established products of their respective cultures, politics and histories, and there is little evidence that their ownership models would prove suitable, or even desirable, here in the UK. It would be equally naive to suggest that supporter ownership or control of major clubs in the UK would prove to be some kind of panacea. Teams will always have lousy seasons, as my team did last year. There will always be controversy surrounding management decisions, many clubs will intermittently struggle financially and there have been failed, or at least unworkable, experiments in supporter ownership before now.

A useful lesson that might be drawn from those experiences, and from the European models that I cited earlier, is that mutuality alone is not enough. Mutuality must be coupled with effective business practice and regulation. Supporters fully appreciate that. Manchester United Supporters Trust has declared that

“we have neither the desire nor the intention to run the day-to-day affairs of the club. A club like United should be run by professionals whose experience and expertise will ensure its success.”

Such a sentiment should allay the fears of those who view supporters as little more than a bunch of amateurs who wish to take over the show, or lunatics taking over the asylum. Supporters are not stupid—they want and recognise what is best for their club. The point is not to establish some type of cure-all for the systemic problems in the game’s governance but to seek ways to make that governance fairer, more robust and more fitting for a global sport in the 21st century.

Gregory Campbell Portrait Mr Gregory Campbell (East Londonderry) (DUP)
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I congratulate the hon. Gentleman on the timeliness of this debate. Does he not agree that an essential element in coming to grips with the problem of the modern-day game is that however difficult it is, we must grasp the nettle of the obscenity of the six-figure-sum-per-week footballer, which is totally unsustainable and is corrupting the game from within?

Steve Rotheram Portrait Steve Rotheram
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It is a difficult issue. I am a supporter of one of the supposedly big four—Manchester United, Arsenal, Chelsea and Liverpool—and that is how we and some other clubs attract the big footballers. Implementing that idea would be like turkeys voting for Christmas, but I understand the rationale behind the obscenity of somebody earning such huge sums when the people paying his wages are on a fraction of what he earns a year.

I have described the “Why?”, so the next question is “How?”. What can we as politicians do to assist? The social value report that I mentioned concluded with several recommendations on how national Government can do their bit. Time constraints prevent me from listing them, but they are excellent ideas worthy of serious exploration, and I urge interested colleagues to take a look at the document.

Having made a fundamental commitment to encouraging reform, the coalition Government have not yet revealed how they intend to proceed, but the previous Labour Government published a raft of proposals before the 2010 election. They include making Government support—especially financial support—conditional on co-operation, creating the right framework for better regulation from the top down and grassroots up, and working with governing bodies to enshrine supporters’ rights to buy their clubs and/or be represented in the ownership and governance of the club.

Jim Shannon Portrait Jim Shannon (Strangford) (DUP)
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One thing that people have mentioned to me is their concern about admission fees. A well-heeled Chelsea supporter can attend matches on a regular basis; an Arsenal supporter does not have to be as rich, because Arsenal’s system allows admission; a Bradford supporter can probably go to every match. A Leicester City supporter like me unfortunately cannot attend due to distance. In the governance Act that the hon. Gentleman proposes, will supporters’ clubs have input into admission fees?

Steve Rotheram Portrait Steve Rotheram
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The dichotomy is that in some of the foreign models where football supporters are represented on boards, match ticket prices are much lower than in the premier league. Anyone who goes to Europe—as we will do this year, although on a much lesser basis than in previous seasons—will find out when they buy tickets that European games are always much cheaper than their equivalents in the premier league. One does not always go with the other. Football supporter representation at least gives that concern a voice.

It is more easily said than done. In the current political and economic climate, many difficulties and setbacks lie ahead. Any lack of will or any outright resistance by the parties involved—the Government, the governing authorities and the premiership clubs—will make the task more challenging. In its 2009 report, the all-party parliamentary group on football recommended a straightforward, one-size-fits-all solution: an elected supporters’ representative drawn from the relevant supporters’ trust should sit on the board of all 92 football league and premier league clubs. The group also suggested that a requirement to involve supporters should be a prerequisite for future takeovers—that is interesting to a few of us here—and that the football regulatory authority can evaluate that as part of the reformed “fit and proper person” test.

Penny Mordaunt Portrait Penny Mordaunt (Portsmouth North) (Con)
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I am a Portsmouth fan, so I welcome the momentum behind football reform, but I would like to introduce a note of caution. I support fan ownership, but we might be asking fans who are already paying clubs large amounts of their disposable income to have a stake in those clubs that is not genuinely meaningful. A Portsmouth fan might want a veto on a new owner or the sell-off of land. I welcome what the hon. Gentleman says about focusing on governance structures, and I hope that we do not miss some quick wins on that front by focusing solely on ownership.

Steve Rotheram Portrait Steve Rotheram
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What happened to Portsmouth is an absolute disgrace. Football supporters on the relevant boards might at least have been able to inform other Portsmouth supporters what was going on. Apparently, one owner did not even know that he was no longer the owner after the club was sold. That is an absolute disgrace to football governance, which is why something needs to happen and the Government need to take some control.

The football regulatory authority is a good starting point, but it makes no provision for supporters seeking outright control or ownership or those locking horns with the behemoths of the game. We need to go further and faster. Given all that, and in the absence of any overarching, fully independent body to propel matters forward, I urge the all-party group on football to undertake a fresh and specific inquiry into the subject of this debate, with the aim of developing a spectrum of practical solutions and models allowing for a range of supporter involvement options.

I have spoken at length, because I have taken many interventions. I thank everyone for their patience, but I ask to be indulged for a minute or so longer. As we have heard in Members’ passionate interventions, football is not just our national sport and a source of national pride—even for the Scottish Members here today, who will remember that 97th-minute winner. At one end, football is a multi-billion-pound industry; at the other, it is a local business offering local employment opportunities. It cuts across age, class and geographical boundaries, and is one of the few unifying activities in our society. Every one of us here today, irrespective of the demographic profile of their constituency, represents significant numbers of football supporters.

For some time now, the beautiful game at its highest level has stood in danger of being blighted by controversy, debt, bitterness and poor performance, because it is structurally and organisationally out of kilter with modern Britain and the expectations and aspirations of our 21st-century democracy. Many football fans feel disillusioned and disfranchised by this great British institution. Let us put that right by doing all that we can as enlightened and socially responsible politicians to help to return football to the very people in our heartlands who made it so great.

None Portrait Several hon. Members
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rose

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Baroness Keeley Portrait Barbara Keeley (Worsley and Eccles South) (Lab)
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It is a pleasure to serve under your chairmanship, Mr Robertson. I congratulate my hon. Friend the Member for Liverpool, Walton (Steve Rotheram) on securing the debate; he spoke very well. I am not speaking as a football fan, but am here to represent fans. I have received more than 50 notes from constituents who are supporters of Manchester United. I am sure many hon. Members in this Chamber have also received such correspondence—those from Salford and further afield.

Steve Rotheram Portrait Steve Rotheram
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Much further afield.