Gambling Harms

Max Wilkinson Excerpts

Wednesday 5th February 2025 Westminster Hall

[Max Wilkinson (Cheltenham) (LD)]

It is a pleasure to serve under your chairship, Mr Turner. I congratulate the hon. Member for Halesowen (Alex Ballinger) on securing this important debate. As the MP for Cheltenham, I am no stranger to gambling, and as a liberal I believe in holding power to account. That includes powerful and predatory gambling companies.

As hon. Members have said, it is important at the outset of the debate to separate the vast majority of gambling on jump racing and harmless flutters—mentioned by the right hon. Member for South Holland and The Deepings (Sir John Hayes), who is no longer in his place—from the pernicious practices that are commonplace in the gambling industry. They are up in our grill 24/7, 365 days a year.

Where once sports betting was done in the relatively sterile environment of betting shops, markets can now be accessed 24/7 from the comfort—or, in many cases, the extreme discomfort—of someone’s own home. A few thumb presses on a screen at 3 am is all it takes to lay a bet on a Peruvian second division football game they have never heard of, an obscure tennis match in the far east among players they have never heard of, or an amateur Australian basketball match. If that is not their bag, they might register for online games such as bingo, roulette or slots.

That convenient 24/7 availability is advertised to us forcefully by people with limitless pots of money. It is on the front of football shirts until 2026 and on every touchline. It is in every advert break during football matches, with the pundits commentating on that day’s game often encouraging us to get involved in the fun. The splicing of journalism and commentary with advertising should give us all pause for thought. If I might say so, without naming anyone in particular, those pundits should think hard about the difficulties created by their dual role as commentators and advocates for the betting industry. That is not an acceptable way for public figures to behave.

[Ben Coleman]

On people appearing to be one thing and actually being something else, does the hon. Member agree that 100% of the gambling levy should be given to independent bodies that are answerable to Ministers and Parliament, not to charities backed by gambling companies?

[Max Wilkinson]

Absolutely. There is a role for a separate levy as well, which I will come to later, to support the horseracing industry, which needs to be viewed separately from the rest of this, as I said.

The Government must also think about the broadcasters who screen games and run their own associated betting operations, because the gap between the scenarios portrayed in gambling adverts and the reality is nothing short of sinister. In gambling adverts, people are having a great time in the pub with their mates. They are in fun scenarios, playing roulette, wearing sharp suits or sparkly dresses, with dancing and jolly times being had by all. In reality, such gambling is, in the main, far from a social occasion. It is undertaken mostly by people who are addicted to gambling apps, losing money at home alone, often desperate and with nobody to talk to.

[Chris Evans]

I have in front of me a press release from Entain, which announces that Liverpool has become Ladbrokes’ official betting partner. It says:

“The partnership will provide Ladbrokes with a range of exclusive content opportunities and activations to reward and entertain customers and fans”.

What does the hon. Member think those rewards and entertainment will be?

[Max Wilkinson]

In most cases, a financial loss to the individual who takes part.

These people are unable to talk to their friends and family about the losses and their addiction. They are unable to seek help, despite the repeated suggestions from gambling companies that when the fun stops, people should stop gambling. The gambling companies know what we in the Chamber know: addicts cannot stop. They are not able to, no matter how many times they see a gentle nudge on a fun advert on the television. It is estimated that 48% of people in the UK regularly gamble and that the gambling market is now worth about £15 billion. But, as has been said, that is revenue, and then there is other revenue. We must be clear about where the revenue is coming from.

Receipts from April to September last year total more than £1.7 billion, a 6% increase on the previous year. A study by the University of Liverpool found that over 290,000 betting accounts experience losses of over £2,000 each year. This leads directly to loss of life. Public Health England estimates that there are 400 gambling-related suicides every year: more than one a day. Every single death is a tragedy. Despite this worrying picture, regulatory action has been slow and has lagged behind the technology, the pervasive level of advertising and changing consumer habits.

[Abtisam Mohamed]

Does the hon. Member agree that we cannot allow the sector to regulate itself? If allowed to, its members will do what benefits them and ensure they prioritise profit, not the needs of vulnerable users.

--- Later in debate ---

[Max Wilkinson]

Of course. I started by talking about the need for liberals to hold power to account. That goes for Liberal Democrats and small-l liberals, and there are many small-l liberals in the room, I am sure. We know that power does not hold itself to account. Those in positions of power, where they have the power to literally print money, will not regulate themselves. That is obvious to everyone—and, I am sure, to the Minister too.

As I said, despite the worrying picture, regulatory action has been slow. Since the Gambling Act 2005, we have seen action on fixed-odds betting terminals and bans on credit card gambling to reduce harm. That is to be welcomed. The 2023 White Paper on gambling sought to modernise regulations, and the new Government increased the gambling levy. That is also welcome, but more action is urgently needed.

The Liberal Democrats believe that the remote gaming duty should be raised from 21% to 42% to provide more funding for initiatives to tackle problem gambling. It is also clear that to tackle problem gambling we need more restrictions on the bombardment of gambling advertising on all of our screens. A new ombudsman must be set up to provide redress for people wronged by gambling companies, who are the victims in this discussion. Effective affordability checks must be put in place, and we must start treating gambling addiction as a public health problem. It is simply not good enough to continue under the pretence that this form of addiction does not require the sort of help and therapy provided to the sufferers of other addictions. It makes no sense.

Those asks must be funded by duties on the industry, not taxpayers. The gambling industry reportedly costs the economy a net £1.4 billion per year. Organisations like GambleAware and others mentioned today have carried out important work in this sector. That should be commended. While making these changes, which are all about the stick, it is important that the heritage asset that is our horseracing sector, which I represent in Cheltenham, as does my hon. Friend the Member for Tewkesbury (Cameron Thomas), must be given a carrot too. Our racecourses must be placed on a level playing field with their international competitors, and I know that Ministers are looking at this. We have previously discussed in this room reforms to the gambling levy to better provide support for our domestic racecourses. Could the Minister update us on her discussions on that? That is not the main point of this debate today, as I have been very clear.

In conclusion, action to prevent harm to problem gamblers is long overdue. The sector requires widespread reform so that the bombardment of gambling adverts luring people into 24/7 betting cycles is ended. We cannot continue to ignore this problem that is costing our economy, splitting families and causing so much unnecessary suffering.