Gambling Harms

Ben Coleman Excerpts

Wednesday 5th February 2025 Westminster Hall

[Alex Ballinger]

I thank my hon. Friend for her intervention, and I wholeheartedly agree. Many European countries, as well as Australia, have put forward much stronger restrictions on gambling advertising, and it is very important for the protection of our children that we follow suit.

It is also the same on social media: on X—formerly known as Twitter—alone, there are now 1 million gambling adverts every year. The industry is clearly doubling down on this approach as it spends £1.5 billion a year on gambling advertising in the UK. While the gambling industry sometimes attempts to frame advertising and marketing as having no connection to harm, there is ample evidence that the marketing increases the use of the most harmful forms of gambling. Online incentivisation schemes, including VIP schemes, bonuses and free spins, are evidence that gambling companies think marketing gets people to gamble in their most profitable and harmful sectors.

Advertising and the exposure to gambling cues are the No. 1 issue for patients who access NHS gambling services, and 87% of people with a gambling disorder said that marketing and advertising prompted them to gamble when they otherwise were not going to. I spoke earlier of Ben, who was contacted more than once a day in the months leading up to his death. That level of contact and pressure must be addressed; it is simply unethical and puts gambling profits above the lives of our young people.

[Ben Coleman (Chelsea and Fulham) (Lab)]

I also had a deeply moving meeting last week with a constituent whose son, aged just 19, had tragically taken his own life, having become addicted to online gambling after six months of the same sort of advertising pressure my hon. Friend described. Does my hon. Friend agree that it is time for all parts of Government to acknowledge that problem gambling has become a public health emergency, that it is not enough for gambling to be left to the Department for Culture, Media and Sport alone to regulate and that it is time to stop listening to gambling operators’ siren voices?

[Alex Ballinger]

I agree that the time to act is now—we need stronger regulations and stronger presence of the health system in our response.

--- Later in debate ---

[Ben Coleman]

On people appearing to be one thing and actually being something else, does the hon. Member agree that 100% of the gambling levy should be given to independent bodies that are answerable to Ministers and Parliament, not to charities backed by gambling companies?

[Max Wilkinson]

Absolutely. There is a role for a separate levy as well, which I will come to later, to support the horseracing industry, which needs to be viewed separately from the rest of this, as I said.

The Government must also think about the broadcasters who screen games and run their own associated betting operations, because the gap between the scenarios portrayed in gambling adverts and the reality is nothing short of sinister. In gambling adverts, people are having a great time in the pub with their mates. They are in fun scenarios, playing roulette, wearing sharp suits or sparkly dresses, with dancing and jolly times being had by all. In reality, such gambling is, in the main, far from a social occasion. It is undertaken mostly by people who are addicted to gambling apps, losing money at home alone, often desperate and with nobody to talk to.