Pie and Mash: Traditional Speciality Guaranteed Status

Mark Francois Excerpts

Tuesday 22nd October 2024 Westminster Hall

[Mr Holden]

I cannot possibly agree with the hon. Member any more. Many of his constituents wander across the road to get to the pie and mash shops in my constituency, and I encourage them to do so even more in the future. He raises an important point about us as a country not recognising some of the great food heritage that we have and what an asset it is to our country.

I had an email from a constituent today—a chef working in a Michelin-starred restaurant in London—who had read about the debate being proposed in Parliament. He and his son agreed that we need to talk up what we have traditionally produced. He said that they love the original pie and mash and that he wishes us every success in the campaign. I thought that was a really good sign. Yes, there is obviously high-end cuisine that we want to celebrate at a national level, and I am sure that is exactly what the Government and DEFRA want to do too, but traditional speciality foods need to be looked at in the broader context and celebrated too.

[Mr Mark Francois (Rayleigh and Wickford) (Con)]

I am grateful to my Essex neighbour for giving way. My pie and mash journey began when I was a child in north London. I then moved to Basildon, and have eaten pie and mash in the Robins Pie & Mash shop many times. I now have two good ones in my constituency: Rayleigh Lanes Café and the Turkish café on the high street, both of which do very good pie and mash, which shows what a cosmopolitan food it has become. Does my right hon. Friend agree that pie and mash is a great British food? I want to do everything I can to endorse his campaign and give it the recognition it deserves.

[Mr Holden]

I thank my right hon. Friend and neighbour for raising that. I cannot wait to come down to Rayleigh and Wickford. Maybe we could do an Essex pie and mash championship and get an awards scheme going—maybe that is the next step for this campaign. But my right hon. Friend also makes an important point. Everybody starts somewhere on their journey with pie and mash. Mine started as a 19-year-old when I moved to east London and came across pie and mash for the first time. If we gave pie and mash a little bit of a status boost with traditional speciality guaranteed status, it would perhaps be opened up to more people, and more people might want to think about it. It would also provide a boost to that sector, particularly as our broader hospitality sector, as hon. Members know, has suffered since the covid pandemic and we are hoping to get it back on its feet.

So what are we after? We are after traditional speciality guaranteed status. We are not after a geographical designation, but we are after something that recognises the important traditional heritage of pie and mash. When do we want it to happen? Well, as soon as possible. I hope the Minister will look forward to working with the Modern Cockneys and pie and mash shops to bring it to fruition.

This debate points to something wider about British culinary heritage, about how we view food in Britain, and perhaps a little bit about how we view our own food in this country. That is something we need to look at again. We need to look at how we can celebrate it more. I hope that, as hon. and right hon. Members have mentioned, other parts of the country will look at how we can champion their local food produce—yes, in order for it to be recognised locally, which is a nice thing, but also for the broader economic narrative, whether that is exports or tourism.

I thank my pie and mash shops in Basildon and Billericay for putting up with me invading them over the last few weeks, particularly Robins, which has had the national media with it over the last couple of days. To everyone, I say: get out there—try that pie and mash. To the Minister, I say: I hope we will be able to get this status. I hope that at the end of this process, we can say to him, “Yes, Pie Minister.”

[The Minister for Food Security and Rural Affairs (Daniel Zeichner)]

It is a great pleasure to serve with you in the Chair, Sir Mark. I congratulate the right hon. Member for Basildon and Billericay (Mr Holden) on securing this debate on the potential for traditional speciality guaranteed status for pie and mash. I was delighted to hear him say that he will start small, because I can guarantee him that this Government will go big on food and regional food in general. I am so pleased to see that Opposition Members now have time on their hands to tour the very best hostelries in their constituencies. The right hon. Gentleman can rest assured that we are absolutely determined to celebrate our great British food.

I will start by talking about pie and mash. As a hearty meal with roots in the docks of London, pie and mash has long been cherished as a working-class staple, part of the rich culinary heritage of our capital city. Of course, it is not alone in being a recognised feature of London’s food landscape. London cure smoked salmon, produced in east London for over a century, is already recognised with a protected geographical indication. Products such as those show how local traditions can thrive and how we can celebrate them for their authenticity and tradition, which has been developed over a long time.

Let me say a little about the policy background to the debate. Geographical indications, or GIs, are an internationally recognised mark of quality and authenticity. They help to protect and promote the heritage, tradition and production methods of our most iconic food and drink products. They provide consumers with the confidence that they are purchasing genuine, high-quality products. Each one of the UK’s 93 protected products is the result of a unique combination of geography, history and know-how. Products such as Welsh lamb, Scottish salmon, Lough Neagh eels and Sussex wine showcase the diversity of our cuisine and highlight how GI schemes promote a range of traditional products.

Those designations can also play a role in enhancing tourism, attracting visitors eager to experience authentic local flavours. Many places proudly promote the GI status of their cherished foods in marketing campaigns to highlight the visitor offer. Through national recognition, local producers are celebrated and their industry sustained for future generations, creating new jobs and opportunities.

One example of using protected status to celebrate place and tradition is the Cornish pasty story, which was mentioned. That is underpinned by its protection as a PGI, but there are many others. Other products have become the focus of events, such as the Melton Mowbray food festival celebrating the region’s renowned pork pie, and the “Taste of Scotland” initiative championing Scotch whisky and beef. The Government are keen to see those fantastic products and events continue to grow in strength and reputation in future.

GI products represent around 25% of the UK’s food and drink exports by value. There is strong demand for British products around the world, with GIs indicating quality and providing a means of unlocking international markets for our producers. The protection of GIs through free trade agreements offers a platform for exemplary UK produce and supports their export growth while broadening market access opportunities.

Those agreements safeguard the principle of the UK’s GI system and maintain its high standards of protection. My colleague the Business and Trade Secretary announced in July that the Government would restart trade talks with a range of countries, such as India, South Korea and Turkey. We will seek protection for our world-class GIs through those negotiations. GI protection in trade agreements will not only support our rural communities and traditional industries, but help us to build the UK’s global reputation for excellence in food and drink production.

The Government want to see GIs grow in stature as part of our national food culture. Our GI conference held on 3 September was a key step in that effort, bringing together stakeholders from across the sector to discuss how we can best promote our GI products. By sharing the stories behind our GIs and highlighting the passion and craftsmanship that go into making them we can help to ensure that more consumers both here and internationally are aware of and appreciate the value of these products.

[Mr Francois]

I thank the Minister for giving way. Perhaps through him I could take up the gauntlet that my neighbour and right hon. Friend the Member for Basildon and Billericay (Mr Holden) threw down in a friendly manner. Although Robins Pie & Mash will be difficult to beat, I will pitch my pie and mash shops against his, perhaps for charity, and we will see who the winner will be.

[Daniel Zeichner]

Although I am grateful for that intervention, I certainly would not want to stand in the way or promote rivalry between the two right hon. Gentlemen. I am sure they can sort it out between them, achieving a satisfactory outcome for all.

In conclusion, the Government are committed to celebrating the UK’s GIs and will continue to promote them at home and abroad, working to ensure that the benefits are felt across the country. Although due process prevents me from commenting today on whether pie and mash would qualify for TSG status, I would warmly welcome a formal application. I am pleased that my officials are working closely with the proposer.

Question put and agreed to.