Pie and Mash: Traditional Speciality Guaranteed Status

Daniel Zeichner Excerpts

Tuesday 22nd October 2024 Westminster Hall

[The Minister for Food Security and Rural Affairs (Daniel Zeichner)]

It is a great pleasure to serve with you in the Chair, Sir Mark. I congratulate the right hon. Member for Basildon and Billericay (Mr Holden) on securing this debate on the potential for traditional speciality guaranteed status for pie and mash. I was delighted to hear him say that he will start small, because I can guarantee him that this Government will go big on food and regional food in general. I am so pleased to see that Opposition Members now have time on their hands to tour the very best hostelries in their constituencies. The right hon. Gentleman can rest assured that we are absolutely determined to celebrate our great British food.

I will start by talking about pie and mash. As a hearty meal with roots in the docks of London, pie and mash has long been cherished as a working-class staple, part of the rich culinary heritage of our capital city. Of course, it is not alone in being a recognised feature of London’s food landscape. London cure smoked salmon, produced in east London for over a century, is already recognised with a protected geographical indication. Products such as those show how local traditions can thrive and how we can celebrate them for their authenticity and tradition, which has been developed over a long time.

Let me say a little about the policy background to the debate. Geographical indications, or GIs, are an internationally recognised mark of quality and authenticity. They help to protect and promote the heritage, tradition and production methods of our most iconic food and drink products. They provide consumers with the confidence that they are purchasing genuine, high-quality products. Each one of the UK’s 93 protected products is the result of a unique combination of geography, history and know-how. Products such as Welsh lamb, Scottish salmon, Lough Neagh eels and Sussex wine showcase the diversity of our cuisine and highlight how GI schemes promote a range of traditional products.

Those designations can also play a role in enhancing tourism, attracting visitors eager to experience authentic local flavours. Many places proudly promote the GI status of their cherished foods in marketing campaigns to highlight the visitor offer. Through national recognition, local producers are celebrated and their industry sustained for future generations, creating new jobs and opportunities.

One example of using protected status to celebrate place and tradition is the Cornish pasty story, which was mentioned. That is underpinned by its protection as a PGI, but there are many others. Other products have become the focus of events, such as the Melton Mowbray food festival celebrating the region’s renowned pork pie, and the “Taste of Scotland” initiative championing Scotch whisky and beef. The Government are keen to see those fantastic products and events continue to grow in strength and reputation in future.

GI products represent around 25% of the UK’s food and drink exports by value. There is strong demand for British products around the world, with GIs indicating quality and providing a means of unlocking international markets for our producers. The protection of GIs through free trade agreements offers a platform for exemplary UK produce and supports their export growth while broadening market access opportunities.

Those agreements safeguard the principle of the UK’s GI system and maintain its high standards of protection. My colleague the Business and Trade Secretary announced in July that the Government would restart trade talks with a range of countries, such as India, South Korea and Turkey. We will seek protection for our world-class GIs through those negotiations. GI protection in trade agreements will not only support our rural communities and traditional industries, but help us to build the UK’s global reputation for excellence in food and drink production.

The Government want to see GIs grow in stature as part of our national food culture. Our GI conference held on 3 September was a key step in that effort, bringing together stakeholders from across the sector to discuss how we can best promote our GI products. By sharing the stories behind our GIs and highlighting the passion and craftsmanship that go into making them we can help to ensure that more consumers both here and internationally are aware of and appreciate the value of these products.

[Mr Francois]

I thank the Minister for giving way. Perhaps through him I could take up the gauntlet that my neighbour and right hon. Friend the Member for Basildon and Billericay (Mr Holden) threw down in a friendly manner. Although Robins Pie & Mash will be difficult to beat, I will pitch my pie and mash shops against his, perhaps for charity, and we will see who the winner will be.

[Daniel Zeichner]

Although I am grateful for that intervention, I certainly would not want to stand in the way or promote rivalry between the two right hon. Gentlemen. I am sure they can sort it out between them, achieving a satisfactory outcome for all.

In conclusion, the Government are committed to celebrating the UK’s GIs and will continue to promote them at home and abroad, working to ensure that the benefits are felt across the country. Although due process prevents me from commenting today on whether pie and mash would qualify for TSG status, I would warmly welcome a formal application. I am pleased that my officials are working closely with the proposer.

Question put and agreed to.