Creative Industries

Polly Billington Excerpts

Monday 27th January 2025 Commons Chamber

[Max Wilkinson]

The hon. Gentleman is absolutely right. Older people in care homes can benefit from such creative outlets—both from having people bring arts and culture to them, and from days out at our local cultural institutions.

As some of the challenges we face are global, I will finish with a look at how other Governments are supporting their creative sectors. Since 2010, Germany, France and Finland have all increased their budgets. In the same period, the UK reduced its budget for arts and culture provision by 6%. More recently, Governments of EU nations and others around the world have begun spending more on their creative sectors, with the cultural centres of China, Russia, Portugal, France and Spain all increasing their budgets. This year, we cut the British Council budget by £12 million.

[Ms Polly Billington (East Thanet) (Lab)]

The British Council may have to sell half of its art in order to pay back a £200 million debt from covid. Surely it is an example of knowing the price of everything and the value of nothing if we cannot reschedule that debt to enable the British Council to retain its valuable pieces of art, 4,500 pieces of which are under threat.

[Max Wilkinson]

The hon. Lady makes a very good point. That does sound like a potentially devastating blow to our nation.

Britain has gifted the world the likes of Charles Dickens’s literature, the music of The Beatles and the best film of all time, “Paddington 2”. By amending our education system, protecting cultural spend locally, securing a fairer deal with the EU and protecting creatives from exploitation by AI, we can properly support our creative industry and ensure we continue to make a similar contribution for many years to come.

--- Later in debate ---

[Ms Polly Billington (East Thanet) (Lab)]

At the weekend, the innovation, energy and entrepreneurship of the creative community in my constituency was on full display. Off Season Margate—part of our shared commitment to developing a year-round economy—was a weekend-long, town-wide exhibition of art created by a wide range of skilled creators, initiated by the award-winning artist Lindsey Mendick. From oil paints to embroidery, sculpture to ceramics and photography to screen prints, a whole range of skills were on display in the form of incredible art.

This was a democratic exercise in the power of creativity, involving world-renowned artist Tracey Emin and raw artists—people displaying their work in front rooms and cafés, as well as galleries, telling their stories, and reflecting their experience of the world through art. The weather played its part, because the sun was shining. Margate was buzzing. It was a clear demonstration of my three key arguments today: first, creativity is valuable not just because it is enjoyed by the consumers, but because it benefits the creators. They must be appreciated. Secondly, the creative industries have a crucial role to play in revitalising our coastal communities, where so many creatives choose to live. Thirdly, if this fundamental element of our society and economy is to thrive, we must develop the pipeline—the next generation of artists—by enshrining creativity in our national curriculum.

However, if we think of creativity simply as an industry, we lose something that makes it special. Creativity is fundamental to the human condition. It is woven into our daily lives and our history. The first example of civilisation is carvings on the walls of caves. Those people chose to record the world around them. They chose to leave a mark. They expressed themselves and the lives they lived. The need to express ourselves flows through human history and exists in every single one of us, but the ability to tap into it is artificially limited by an inequality of access to the arts. That is a failure of previous Governments, and because of it, we have fewer skilled creators and less well-rounded individuals, and society is depleted.

Talent is found everywhere in our country, but as so many hon. Members have pointed out, opportunity is not. If we do not allow every child the right to an arts education, we will miss out on the next Tracey Emin or Bob and Roberta Smith. The damage done to creative education by the introduction of the English baccalaureate and Progress 8, which led to a dramatic fall in the number of students taking up arts-based subjects, must be reversed at the earliest opportunity. I support that campaign, alongside Members from across the House who share my concern about the impact of those changes on our children, our society and our economy. How can we expect the creative industries to come anywhere close to their potential when the education system is actively dissuading children from studying creative subjects? Every arts subject is important, and every child deserves an arts education. As my badge from the Royal Academy of Arts says,

“Art is a serious subject.”

Art is never more serious than for children with special educational needs, for whom creative education is a vital tool allowing them to access learning and live their fullest lives. Sammy’s Foundation was set up by my constituent Patricia Alban after the tragic death of her son. Sammy had a rare genetic disease and autism and was unable to attend mainstream schools, but he found his passion and skill in craft. The foundation now helps other children with disabilities to learn heritage crafts as a way of uncovering their talents and to lead meaningful, connected lives with a sense of purpose. Considering we have a huge skills gap in our heritage crafts sector, it feels to me that it is a win-win to invest in arts education that harnesses the aptitudes of neurodivergent children, preparing them for purposeful and rewarding work creating beautiful things and contributing to the economy, rather than seeing them as a problem to be managed.

As well as inequality of access to the arts, there is inequality of reward. According to research from the University of Glasgow, the median income for visual artists is £12,500 a year—a 40% decrease in earnings since 2010. That is almost 50% lower than the income of a full-time minimum wage worker. On top of that, one in three creative industry workers is freelance.

When discussing the rise of AI and the challenges it poses for artists, my constituents are far from the luddites that some would like to dismiss them as. Polling from the Design and Artists Copyright Society shows that 84% of artists would agree to license their work for AI training so long as they received fair pay for it. However, they know that the fundamental act of creation is something that will always differentiate that which a machine has learned from what a human has made. Their right to have that work protected, and their freedom to engage with AI on their terms, is something on which I and many others will continue to seek reassurances from the Government.

This is not about resisting change; it is about bringing in change in a fair and equitable way. This is already a sector with low pay and a lack of security. If we do not put in proper safeguards, we will end up making jobs in this sector even more unappealing for those whose passion is to work in it. Data from the Creators’ Rights Alliance shows that 30% of photographers have already lost clients due to generative AI, while 26% of illustrators and 36% of translators have reported losing work. Two thirds of writers believe generative AI will cost them future earnings. We cannot afford to lose the ideas and imagination of these people—they are the people building the amazing heritage of Thanet, to shape an economy that thrives all year round and creates a pipeline of art and skilled creatives for the whole country. They also project our soft power into the world.

The benefits of investment in the creative sector in coastal communities is demonstrated by the Turner Contemporary in my constituency, which has contributed to a lively ecosystem around the visual arts, among many other things—all without a university to support it. I look forward to there being a coastal dimension to the creative industrial strategy that can engender similar vibrancy and sustain such initiatives for the long term.

[Tom Hayes (Bournemouth East) (Lab)]

I, too, represent a coastal seat, and I, too, know how coastal seats have been forgotten as part of the national story about our creativity. Bournemouth is the resting place of Mary Shelley and was home to Robert Louis Stevenson, and it is also home to many institutions such as Bournemouth University, the Arts University Bournemouth, the Russell-Cotes art museum and gallery and the Boscombe Arts Depot. The list could really go on—but I will not go on. Does my hon. Friend agree that coastal communities such as ours, which have voted Labour for the first time in a very long time—perhaps even for the first time—need their Labour Government to focus on their creative possibilities and to support the jobs and skills of the future?

[Ms Billington]

Coastal communities across the country are often places people escape to in order to find a place where they can really thrive. That is why coastal areas will be so important in developing a proper creative industry strategy.

East Thanet has long been an engine room for our country’s creative industries. If its future is to be as glorious as its past, and if we are to continue to use our soft power globally through our internationally famous artists and creators, creativity needs to be valued in and of itself. Creators need to be able to create with dignity and security, and all generations should be able to access art education to enhance their lives and society as a whole.