John Whittingdale
Main Page: John Whittingdale (Conservative - Maldon)Department Debates - View all John Whittingdale's debates with the Home Office
(10 years, 10 months ago)
Commons ChamberRead Full debate Read Hansard Text Read Debate Ministerial Extracts
Maria Miller
Through the work we do on the GREAT campaign, we bring together Ministers from many different Departments to ensure a co-ordinated approach to how we market Britain abroad. The hon. Lady’s part of England has a strong story to tell when it comes to marketing Britain, which is something I hope she would work with me on.
Mr John Whittingdale (Maldon) (Con)
It is excellent news that visitor numbers and visitor spend rose last year to record levels, but my right hon. Friend will also be aware that the UK still slipped by one place, from seventh to eighth, in the list of top 10 destinations. Can she say what is being done to attract more visitors to the UK, particularly from China, many of whom are still being deterred by the cost and difficulty of obtaining visas?
Maria Miller
My hon. Friend is absolutely right to say that we always need to be actively marketing Britain abroad. That is where our GREAT campaign, with £37 million already invested, comes into its own. It is a campaign that this country can be proud of. As for visas, we have made significant improvements to the situation that we inherited. We have now seen an increase of, I believe, around 30% in visas from that country.