BBC (Proposed Cuts)

Chi Onwurah Excerpts

Thursday 1st December 2011 Commons Chamber

[Paul Blomfield]

I agree with the hon. Lady about the variety and local roots of those different strands of the local radio offer.

It is important not only to consider the aggregate total of people who listen to local radio but to take note that one third—2.5 million people—of those people do not listen to any other BBC station and that, as the right hon. Member for Bath (Mr Foster) pointed out, almost one fifth listen to no other radio station at all. Yet while the Radio 4 budget is being protected, local radio across Yorkshire is facing cuts of about 18%. What does that mean for Radio Sheffield? The current 16 hours a day of local content will be almost halved, to nine hours. From broadcasting local content every weekday from 5 am to 10 pm, we will have two local slots, one in the morning and one in the early evening. The afternoon will be filled with regional programming—joint shows with Radio York and Radio Leeds—and from 7 pm, evening local radio will effectively become, as was pointed our earlier, “Radio England”, which is complete nonsense when it comes to local radio. The loss of medium wave will bring an end to language programmes for ethnic minority communities, which are highly valued and attract a significant local listenership. We are also facing shared sports commentary, an issue to which I want to return in a moment.

[Chi Onwurah (Newcastle upon Tyne Central) (Lab)]

Let me say how much I support the case that my hon. Friend is making for local content from Radio Sheffield, a case that I would also make for Radio Newcastle. Does he think that the cuts to local radio are consistent with the BBC’s duty to reflect and strengthen cultural identities at the local and regional levels?

[Paul Blomfield]

My hon. Friend makes an important point, because I think the cuts conflict with that duty. The BBC has done a lot of great work over recent years in seeking to meet that aspiration and won a popular following from our minority communities in Sheffield. That is now at risk as a result of these cuts.

My concern is not only about the immediate impact, but that the transformation of the local radio offer—a significant change—will lead to a spiral of decline. Reduced budgets will lead to falling listener numbers, which would challenge local radio’s legitimacy further and leave the London-based management in no doubt in future. Smaller audiences for local radio would lead to further cuts, reducing listeners again. That spiral of decline will ultimately bring into question the future of local radio. That must be a worry for us all, because BBC local radio is unique. No one else, in either the BBC or the commercial sector, has a similar offer. As other Members have said, research suggests that many people—particularly older people—tune in to local radio for a sense of connection with their communities. A MORI study for Ofcom indicates that older people are more likely to listen to the radio at least five days a week, with 87% of those over 55 doing so. That is certainly true of Radio Sheffield, whose audience’s average age is 54. Those people listen to it because it is local: it is of the community and reflects that community identity.