Asked by: Daisy Cooper (Liberal Democrat - St Albans)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, with reference to the speech by the Minister for Gambling at the GambleAware conference of 4 December 2024, what discussions (a) she and (b) other Ministers have had with the Betting and Gaming Council on future action on advertising since that speech.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
The Gambling Minister has met with the Betting and Gaming Council since her speech at the GambleAware conference on 4 December 2024 and the Department continues to work with the BGC on the issue of advertising. We have set the gambling industry a clear task to raise standards in this area to ensure that levels of gambling advertising does not exacerbate harm and this work will be monitored closely.
Asked by: Cat Smith (Labour - Lancaster and Wyre)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, whether she plans to consider evidence related to advertising when strengthening protections against gambling harms.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
We are committed to considering the best available evidence, including on advertising, from a wide range of sources to inform decisions on strengthening protections. Developing quality evidence is a key priority for the statutory levy and funding will be directed towards high-quality, independent research to fill key gaps in the evidence base. This could include research on the impacts of advertising. We will continue to monitor developments in the evidence and take action when appropriate.
Asked by: Iain Duncan Smith (Conservative - Chingford and Woodford Green)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what steps she has taken with the Advertising Standards Authority to tackle online gambling advertisements (a) targeting children and (b) failing to disclose the presence of (i) loot boxes and (ii) other gambling-like features in mobile games.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
Gambling operators must ensure that their advertising is not targeted at children and must not appear in media created for children or for which children make up 25% or more of the audience. Operators must also ensure that they take all reasonable steps to use data available to exclude individuals on the basis of their age or other relevant criteria. These rules are required as part of the Gambling Commission’s Licence Conditions and Codes of Practice (LCCP). The ASA continues to closely monitor and enforce compliance but, if needed, can refer gambling operators’ advertising to the Gambling Commission which can and do take action. The ASA’s rulings on breaches of loot box advertising code requirements are available at: https://www.asa.org.uk/codes-and-rulings/rulings.html
DCMS officials regularly meet the Advertising Standards Authority to discuss a range of issues, including its view on whether ads for apps, video games and other online products that feature random-item purchasing mechanisms sufficiently disclose this fact in the content of the advertisement. Through ‘Guidance on Advertising In-game Purchases’ and ASA rulings, the ASA system sets and applies standards to mitigate the potential for ads to mislead consumers about the cost of in-game purchases, whether games contain them, and how they might affect gameplay. The ASA’s sister body, the Committee of Advertising Practice, is currently deliberating whether and, if so, on what basis, to take further action in this aspect of its regulation.
Asked by: Iain Duncan Smith (Conservative - Chingford and Woodford Green)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, if she will make an assessment of the potential merits of a ban on gambling advertisements in video games PEGI rated 18 and under.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
Gambling operators must ensure that their advertising is not targeted at children and must not appear in media created for children or for which children make up 25% or more of the audience. Operators must also ensure that they take all reasonable steps to use data available to exclude individuals on the basis of their age or other relevant criteria. These rules are required as part of the Gambling Commission’s Licence Conditions and Codes of Practice (LCCP). The ASA continues to closely monitor and enforce compliance but, if needed, can refer gambling operators’ advertising to the Gambling Commission which can and do take action. The ASA’s rulings on breaches of loot box advertising code requirements are available at: https://www.asa.org.uk/codes-and-rulings/rulings.html
DCMS officials regularly meet the Advertising Standards Authority to discuss a range of issues, including its view on whether ads for apps, video games and other online products that feature random-item purchasing mechanisms sufficiently disclose this fact in the content of the advertisement. Through ‘Guidance on Advertising In-game Purchases’ and ASA rulings, the ASA system sets and applies standards to mitigate the potential for ads to mislead consumers about the cost of in-game purchases, whether games contain them, and how they might affect gameplay. The ASA’s sister body, the Committee of Advertising Practice, is currently deliberating whether and, if so, on what basis, to take further action in this aspect of its regulation.
Asked by: Iain Duncan Smith (Conservative - Chingford and Woodford Green)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, whether she has had recent discussions with gambling (a) companies and (b) operators on (i) advertising to (A) children and (B) other vulnerable people and (ii) their compliance with advertising codes of conduct.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
As the Gambling Minister set out in her speech at the GambleAware conference in December 2024, the industry has now been set a clear task to further raise standards to ensure that gambling advertising is appropriate, responsible, and does not exacerbate harm, and this work will be monitored closely.
There are a range of robust rules in place to ensure that gambling adverts, wherever they appear, are socially responsible and do not target children. The ASA continues to closely monitor and enforce compliance but, if needed, can refer gambling operators’ advertising to the Gambling Commission which can and does take action.
Asked by: Lord Foster of Bath (Liberal Democrat - Life peer)
Question to the Department for Digital, Culture, Media & Sport:
To ask His Majesty's Government what assessment they have made of the effectiveness of the Advertising Standards Authority’s measures to ensure gambling advertisements do not reach underage audiences; and what plans they have to review the authority’s performance as regulator.
Answered by Baroness Twycross - Baroness in Waiting (HM Household) (Whip)
The ASA is the UK’s independent frontline regulator of adverts and works closely with a network of partner regulators, including Ofcom and the Gambling Commission, which act as a legal backstop to the ASA’s day-to-day enforcement in some areas. While government cannot formally review the performance of the ASA we engage regularly with the regulator to understand issues of non-compliance with its codes and how it adapts and responds to changes in the advertising industry.
The Committees of Advertising Practice (CAP) and Broadcast Committees of Advertising Practice (BCAP) Codes, enforced by the ASA, contain a wide range of provisions that are designed to protect children and ensure that gambling adverts are socially responsible. Operators must ensure that their advertising is not targeted at children and must not appear in media created for children or for which children make up 25% or more of the audience. Operators must also ensure that they take all reasonable steps to use data available to exclude individuals on the basis of their age or other relevant criteria.
We continue to monitor the best available evidence in this area and will consider appropriate action as necessary.
Asked by: James MacCleary (Liberal Democrat - Lewes)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what recent assessment her Department has made of the potential impact of gambling advertising on (a) mental health, (b) wider public health, (c) family relationships and (d) financial wellbeing; and whether she plans to introduce restrictions on gambling advertising.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
There are a range of robust rules in place to ensure that gambling adverts, wherever they appear, are socially responsible and do not exacerbate harm.
The Gambling Commission is further strengthening protections on marketing to improve customer control over the marketing they receive and the tightening rules on the design of incentives such as free bets.
However, as the Gambling Minister set out in her speech at the GambleAware conference on 4 December, the government recognises that more needs to be done to improve protections. The industry now has a clear task to further raise standards to ensure that levels of gambling advertising does not exacerbate harm, and this work will be monitored closely.
Asked by: John Hayes (Conservative - South Holland and The Deepings)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what recent assessment she has made of the effectiveness of regulation of gambling (a) advertising, (b) sponsorship and (c) marketing.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
There are a range of robust rules in place to ensure that gambling adverts, wherever they appear, are socially responsible. The Gambling Commission is further strengthening protections on marketing to improve customer control and ensure marketing does not exacerbate harm. However, as the Gambling Minister set out in her speech at the GambleAware conference on 4 December, more needs to be done to improve protections. The industry now has a clear task to further raise standards to ensure that levels of gambling advertising does not exacerbate harm, and this work will be monitored closely.
Regarding sponsorship, all major sporting bodies have published their gambling sponsorship Codes of Conduct, setting minimum standards for socially responsible gambling sponsorships. The Premier League’s decision to ban front-of-shirt sponsorship by gambling firms will also commence by the end of the 2025/26 season. The Department will closely monitor the implementation of the Codes to ensure they have a meaningful impact.
Asked by: Jim Shannon (Democratic Unionist Party - Strangford)
Question to the Department of Health and Social Care:
To ask the Secretary of State for Health and Social Care, what steps he is taking to help tackle addiction issues in under 18s.
Answered by Andrew Gwynne
The most effective and sustainable approach to tackling addiction in children and young people is by giving them the best start in life and by keeping them safe, well, and happy. Our mission-based approach will ensure that every child has the best start in life and that we create the healthiest generation of children ever.
Statutory guidance on relationships, sex, and health education requires all primary and secondary schools to ensure that pupils know the key facts and risks associated with alcohol and drug use, smoking, vaping, and gambling, as well as how to manage influences and pressure, and to keep themselves healthy and safe.
The Department has worked with the Personal, Social, Health and Economic Education Association to develop the lesson plans on alcohol and drugs, and has commissioned an update of the resources to be published later this year. Further information is available at the following link:
https://pshe-association.org.uk/drugeducation
The Government also has an alcohol and drug information and advice service called Talk to FRANK, which aims to reduce alcohol and drug use and its harms by providing awareness to young people, parents and concerned others. Further information on Talk to FRANK is available at the following link:
In addition to the Public Health Grant, the Department allocated local authorities £267 million in 2024/25 to improve the quality and capacity of drug and alcohol treatment and recovery, which includes funding for services for children and young people with, or at risk of developing, alcohol and/or drug problems. Future targeted funding for drug and alcohol treatment services beyond 2025 will be announced very shortly.
The Government is providing £70 million of additional funding for local authority-led Stop Smoking Services in England in 2024/25, which includes adults and under 18 year olds, building on existing funding made available via the Public Health Grant. The Government will also provide a further £70 million of funding for Stop Smoking Services in 2025/26.
While vaping can be an effective way for adult smokers to quit smoking, children should never vape. The Tobacco and Vapes Bill will break the cycle of addiction and protect children from future harm by banning the advertising and sponsorship of vaping and nicotine products, and will provide powers to regulate their flavours and packaging, and will change how and where they are displayed in shops. The bill will bring about definitive and positive change to stop future generations from becoming hooked on nicotine. It will create the first smoke-free generation, and will ensure that children turning 16 years old this year or younger can never legally be sold tobacco.
The Government is committed to reducing gambling-related harm through regulatory reform to strengthen protections. We continue to work with Department for Digital, Culture, Media and Sport, the National Health Service, and other delivery partners to consider how best to achieve this. Since 2019, treatment and support for under 18 year old’s experiencing gambling-related harm has been available through the NHS National Gambling Clinic.
Asked by: John Hayes (Conservative - South Holland and The Deepings)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, whether she has made a recent assessment the effectiveness of self-regulation by the gambling industry with regard to gambling advertising.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
There are a range of robust rules in place to ensure that gambling adverts, wherever they appear, are socially responsible. However, as the Gambling Minister set out in her speech at the GambleAware conference on 4 December, more needs to be done to improve protections. The industry now has a clear task to further raise standards to ensure that levels of gambling advertising does not exacerbate harm, and this work will be monitored closely.