Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what assessment they have made of the effectiveness of the Advertising Standards Authority’s measures to ensure gambling advertisements do not reach underage audiences; and what plans they have to review the authority’s performance as regulator.

The ASA is the UK’s independent frontline regulator of adverts and works closely with a network of partner regulators, including Ofcom and the Gambling Commission, which act as a legal backstop to the ASA’s day-to-day enforcement in some areas. While government cannot formally review the performance of the ASA we engage regularly with the regulator to understand issues of non-compliance with its codes and how it adapts and responds to changes in the advertising industry.

The Committees of Advertising Practice (CAP) and Broadcast Committees of Advertising Practice (BCAP) Codes, enforced by the ASA, contain a wide range of provisions that are designed to protect children and ensure that gambling adverts are socially responsible. Operators must ensure that their advertising is not targeted at children and must not appear in media created for children or for which children make up 25% or more of the audience. Operators must also ensure that they take all reasonable steps to use data available to exclude individuals on the basis of their age or other relevant criteria.

We continue to monitor the best available evidence in this area and will consider appropriate action as necessary.