Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, whether she has had recent discussions with gambling (a) companies and (b) operators on (i) advertising to (A) children and (B) other vulnerable people and (ii) their compliance with advertising codes of conduct.

As the Gambling Minister set out in her speech at the GambleAware conference in December 2024, the industry has now been set a clear task to further raise standards to ensure that gambling advertising is appropriate, responsible, and does not exacerbate harm, and this work will be monitored closely.

There are a range of robust rules in place to ensure that gambling adverts, wherever they appear, are socially responsible and do not target children. The ASA continues to closely monitor and enforce compliance but, if needed, can refer gambling operators’ advertising to the Gambling Commission which can and does take action.