Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what steps she has taken with the Advertising Standards Authority to tackle online gambling advertisements (a) targeting children and (b) failing to disclose the presence of (i) loot boxes and (ii) other gambling-like features in mobile games.

Gambling operators must ensure that their advertising is not targeted at children and must not appear in media created for children or for which children make up 25% or more of the audience. Operators must also ensure that they take all reasonable steps to use data available to exclude individuals on the basis of their age or other relevant criteria. These rules are required as part of the Gambling Commission’s Licence Conditions and Codes of Practice (LCCP). The ASA continues to closely monitor and enforce compliance but, if needed, can refer gambling operators’ advertising to the Gambling Commission which can and do take action. The ASA’s rulings on breaches of loot box advertising code requirements are available at: https://www.asa.org.uk/codes-and-rulings/rulings.html

DCMS officials regularly meet the Advertising Standards Authority to discuss a range of issues, including its view on whether ads for apps, video games and other online products that feature random-item purchasing mechanisms sufficiently disclose this fact in the content of the advertisement. Through ‘Guidance on Advertising In-game Purchases’ and ASA rulings, the ASA system sets and applies standards to mitigate the potential for ads to mislead consumers about the cost of in-game purchases, whether games contain them, and how they might affect gameplay. The ASA’s sister body, the Committee of Advertising Practice, is currently deliberating whether and, if so, on what basis, to take further action in this aspect of its regulation.