Question to the Department for Business and Trade:

To ask His Majesty's Government what assessment they have made of the use of AI in the fashion industry to reduce unsold inventory and improve supply chain efficiency; and what support is available to retailers to adopt such technology to enhance productivity and sustainability.

The fashion industry is increasingly using AI to improve demand forecasting, reduce unsold stock and increase supply chain efficiency, thereby supporting productivity and sustainability. Businesses can access support to adopt AI through programmes such as Made Smarter and Innovate UK, alongside wider productivity, digital adoption and skills initiatives, helping businesses invest in technologies that improve efficiency while reducing waste and environmental impact.

The government supports responsible and ethical AI adoption across our world leading creative industries, enabling organisations and freelancers to improve productivity, reach new audiences and develop new products and services.