Question to the Department for Work and Pensions:

To ask the Secretary of State for Work and Pensions, what steps she is taking to encourage pension credit take up in (a) Leicestershire and (b) the East Midlands.

The Deputy Prime Minister and the Secretary of State for Work and Pensions wrote to all local authorities on 20 August. The letter acknowledged the vital role local authorities play in supporting their communities. The Government recognises that many local authorities already do a huge amount of work to promote benefit take-up. We are asking that local authorities support our national Pension Credit campaign and help us reach those eligible pensioners who have not claimed Pension Credit, so they continue to receive an annual Winter Fuel Payment.

Building on last year’s ‘Invitation to Claim’ trial, the Department will be directly contacting approximately 120,000 pensioner households who are in receipt of Housing Benefit and who may also be eligible for, but not currently claiming, Pension Credit.

We will be inviting these households to apply for Pension Credit before the 21 December backdating deadline, in order to ensure that if they are eligible they will also qualify for a Winter Fuel Payment.

As part of the last week’s Pension Credit Week of Action, we joined forces with national charities, broadcasters and local authorities to encourage pensioners to check their eligibility and make a claim.

From 16 September, we will be running a national marketing campaign on a range of channels (including Nottingham Post and Leicester Mercury, and a range of local East Midlands radio stations including Greatest Hits Radio, Smooth Radio and Gold). The campaign will target potential pension-age customers, as well as friends and family who can encourage and support them to apply.

Our future campaign messaging will also focus on encouraging pensioners to apply for Pension Credit before the 21 December 2024, which is the last date for making a successful backdated claim for Pension Credit in order to receive a Winter Fuel Payment.