Question

To ask the Secretary of State for Digital, Culture, Media and Sport, what assessment her Department has made of the potential impact of the adoption of generative artificial intelligence on the number of entry-level roles in the creative industries.

We acknowledge growing concerns across the creative industries regarding the impact of generative AI on entry level roles, weakening established routes into the creative sector. Government supports responsible AI adoption across the creative industries, and will take seriously the risks of displacement. Working alongside DWP and DBIST, we are monitoring workforce trends closely to build a robust evidence base and will continue engaging across subsectors to identify risks and mitigations to help define a sustainable vision for the labour market.