Question to the Department for Education:

To ask the Secretary of State for Education, what steps his Department is taking to improve the transparency and consistency in university advertising.

This government believes in greater transparency from higher education (HE) providers so that prospective students can inform their decision making with meaningful comparisons between different providers and courses.

I have announced that all universities and other registered HE providers should prominently display their completion rates and progression to graduate jobs on every advert, whether that is online, on a billboard or in their prospectus – just as every advertisement for a loan must clearly state the annual percentage rate. I am working with the sector on this matter and expect to publish guidance next month.