Gambling: Advertising

(asked on 17th May 2021) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what assessment he has made of the potential effect of gambling advertising during the upcoming European Championships on people at risk of gambling-related harm.

Answered by
John Whittingdale Portrait
John Whittingdale
This question was answered on 24th May 2021

The Government does not hold data on the volume of broadcast gambling advertising and so cannot provide an estimate of the number of advertising breaks that will contain a gambling advert during the UEFA European Championship. Broadcasters have discretion over how advertising breaks are set and what adverts are broadcast, in line with Ofcom and ASA standards. The Gambling Industry Code for Socially Responsible Advertising also prohibits adverts being shown around or during live sports broadcast before the 9pm watershed.

The government has not seen any evidence which demonstrates a causal link between exposure to gambling advertising and the development of problem gambling. However, all gambling advertising, wherever it appears, is subject to strict controls on content and placement.

Gambling adverts must never be targeted at children or vulnerable people. The Advertising Standards Authority independently administers these standards through the Committee of Advertising Practice (CAP) which covers online and non-broadcast spaces and the Broadcast Committee of Advertising Practice (BCAP) for TV. If an advert for gambling holds particular appeal to children and is freely accessible then it will break the rules.

The government launched the Review of the Gambling Act 2005 on 8 December with the publication of a Call for Evidence. This closed on 31 March and received approximately 16,000 submissions from a broad range of interested organisations and individuals. As part of the wide scope of that Review, we called for evidence on the benefits or harms of allowing gambling operators to advertise and we are considering the evidence carefully.

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