Question to the Ministry of Defence:

To ask the Secretary of State for Defence, what proportion of his Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.

A full departmental response could only be provided at disproportionate cost.

Full advertising and marketing costs for the department are not held centrally. The majority of advertising and marketing expenditure is accounted for by advertising for the Royal Navy, Army, RAF and Ministry of Defence Police to aid recruitment and was provided recently via the PQ answer below.

https://questions-statements.parliament.uk/written-questions/detail/2024-02-29/16378

Expenditure for specific categories i to vi is not held centrally and could also not be extracted without incurring cost.