Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, what steps he has taken to encourage uptake of the flu vaccination in 2024.

This year’s national communications campaign to encourage the uptake of essential winter vaccinations, including for influenza and COVID-19, launched on 30 September 2024. The campaign, called Get Winter Strong, targets eligible cohorts where uptake has historically been lower, and has involved a range of national media engagement activities, paid marketing, social media, and stakeholder engagement. The marketing campaign was complemented by NHS England’s national call and recall programme, and communications from general practices and pharmacies. The campaign’s resources can be viewed on the Campaign Resources Centre, which is available at the following link:

https://campaignresources.dhsc.gov.uk/campaigns/get-vaccinated-get-winter-strong/

There is also a comprehensive range of information leaflets, promotional materials, and other resources to inform members of the public and health care professionals, to raise awareness of the programme, and support decisions in relation to consent. This includes leaflets, translated versions, in over 30 languages, simple text, easy read, large print, braille and British Sign Language. Further information is available at the following link:

https://www.healthpublications.gov.uk/Home.html