Electronic Cigarettes: Advertising

(asked on 13th July 2023) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, if she will bring forward legislative proposals to ban vaping advertising.


Answered by
John Whittingdale Portrait
John Whittingdale
This question was answered on 18th July 2023

The Government currently has no plans to legislate to ban the advertising of vaping products.

The Advertising Standards Authority (ASA) is responsible for regulating advertising in the UK. The ASA already has rules in place that prohibit adverts for nicotine-containing vapes not licensed as medicines from appearing on TV, radio, newspapers, magazines and periodicals, online, and in commercial emails and text messages. Only a small number of nicotine-containing vaping adverts are permitted, and the ASA requires all vaping advertising to be socially responsible and not be placed in media targeted at under-18s or in media where more than 25% of its audience is under-18.

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