Question to the Department for Work and Pensions:

To ask the Secretary of State for Work and Pensions, what assessment she has made of the effectiveness of the Pension Credit awareness campaign.

Our campaign has seen DWP receive around 150,000 Pension Credit applications in the 16 weeks since the Winter Fuel Payment announcement compared to around 61,300 Pension Credit applications in the preceding 16 weeks. This represents a 145% increase in applications. The latest figures also show that 42,500 Pension Credit awards were made since the 29 July.