Question to the Department for Transport:

To ask the Secretary of State for Transport, if she will take steps to launch a public awareness campaign to promote pedestrian and cyclist visibility on roads by encouraging the use of light or reflective clothing.

THINK!, the Government’s flagship road safety campaign, aims to reduce those killed and seriously injured on the roads in England and Wales by driving awareness of key road safety issues and encouraging attitude and behaviour change among high-risk road users.

We encourage the use of bright or reflective clothing for pedestrians and cyclists through our THINK! social channels, including at key moments such as around school term times, when the clocks change and darker mornings and evenings in the winter.

This advice is also shared via THINK! education resources, which are used widely by schools and other teaching intermediaries to support road safety education for children, and the THINK! campaign works closely with road safety charities and partners to share road safety advice and resources.

The primary audience for THINK! paid campaign activity is young men aged 17-24, who are four times more likely to be killed or seriously injured on the road than drivers aged 25 and over. To maximise the impact of our paid campaigns, these focus on the road safety issues which contribute to the highest numbers of deaths and serious injuries on our roads, such as speeding and drink driving.