Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what assessment he has made of the potential effect of proposed (a) advertising and (b) promotional restrictions on foods high in fat, salt or sugar on the structure of the UK advertising market.

My department and the Department of Health and Social Care have carefully considered all views and potential impacts of advertising and promotional restrictions on foods high in fat, salt or sugar, inclusive of sponsorship and outdoor advertising. This includes feedback from a wide range of experts and stakeholders on specific policy proposals and in response to our public consultations.

The final impact assessment on mandating calorie labelling of food and drink in out-of-home sector is available at the following link:

https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/903712/Calorie_Labelling_-_Impact_Assessment.pdf

The final impact assessments on the proposals to restrict the promotion of foods high in fat, salt and sugar (HFSS) by location and by volume is available at the following link:

https://www.gov.uk/government/consultations/restricting-promotions-of-food-and-drink-that-is-high-in-fat-sugar-and-salt

The developmental impact assessment on further advertising restrictions on TV and online was published alongside the 2019 consultation on this policy. This is available at the following link:

https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/786554/advertising-consultation-impact-assessment.pdf

An evidence note was published alongside the consultation on the proposal to introduce a total restriction of online advertising for HFSS products. This builds on the impact assessment that accompanied the 2019 consultation and is available at the following link:

https://www.gov.uk/government/consultations/total-restriction-of-online-advertising-for-products-high-in-fat-sugar-and-salt-hfss/evidence-note

A consultation proposing a total restriction of online advertising for products high in fat, salt and sugar closed on 22 December 2020 and is available at the following link:

https://www.gov.uk/government/consultations/total-restriction-of-online-advertising-for-products-high-in-fat-sugar-and-salt-hfss/introducing-a-total-online-advertising-restriction-for-products-high-in-fat-sugar-and-salt-hfss

We will publish the final impact assessment on further advertising restrictions on TV and online alongside the full response to the consultations shortly.