Railways: Franchises

(asked on 20th November 2024) - View Source

Question to the Department for Transport:

To ask the Secretary of State for Transport, what assessment the Department has made of the level of passenger brand awareness of franchised rail operators.


Answered by
Simon Lightwood Portrait
Simon Lightwood
Parliamentary Under-Secretary (Department for Transport)
This question was answered on 29th November 2024

The Department has not assessed the level of passenger brand awareness of franchised rail operators. The operating companies periodically test their own brand awareness as part of their own market research, but this information is not shared with the Department, nor is this research routinely conducted on a frequent basis.

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