Coventry City Football Club

Tracey Crouch Excerpts

Wednesday 21st February 2018 Westminster Hall

[The Parliamentary Under-Secretary of State for Digital, Culture, Media and Sport (Tracey Crouch)]

As always, Mr Sharma, it is a pleasure to serve under your chairmanship.

I am grateful to my hon. Friend the Member for Nuneaton (Mr Jones) for securing the debate and for the passionate and insightful contributions he and others have made—although I shall breeze over any reference to Coventry’s FA cup success. That aside, I sympathise with the points made by colleagues. They have re-emphasised the case that football clubs up and down the country remain of great importance to their local communities. Coventry City is no exception. Without question, every care should be taken by club owners and stakeholders to respect their club’s history, and they should seek to preserve their club’s long-term status.

The issue surrounding the Ricoh Arena and where Coventry City plays its home games is familiar to us all—in fact, it seems like only yesterday that I was stood in this very place responding to the hon. Member for Coventry South (Mr Cunningham) on this very subject. It was in October 2016; Members present might recall that I urged the various parties with a vested interest in Coventry’s future to come together and to provide that much—needed stability to the club and its loyal supporters. Since then, it has been a rather anxious wait to hear what progress has been made.

I want to take a moment to say how extremely grateful I am for the efforts made by my hon. Friend the Member for Daventry (Chris Heaton-Harris) to bring the relevant parties together. I am also grateful to the EFL for keeping me abreast of the situation at regular intervals. It was a time-consuming and on occasions frustrating process for my hon. Friend, but I am in no doubt that his efforts while refereeing between the two parties delivered some progress in mediation.

As my hon. Friend the Member for Nuneaton pointed out, the clock was ticking for the club to come up with a solution. I can only imagine how those associated with the club—the players, the staff and the fans—were feeling given the uncertainty hanging over them. It came as some relief when, earlier this month, news emerged that a new one-year agreement had been concluded with Wasps Group for the club to continue to play its home games at the Ricoh Arena until May 2019, providing immediate stability for everyone at the club. However, I recognise what the hon. Member for Coventry North East (Colleen Fletcher) said—that is a short-term solution and we need to find a long-term one.

Although I recognise that those longer-term plans were not outlined, the deal demonstrates that there is a mutual interest in the two clubs working together, which will hopefully stretch much further into the future, for the good of the city of Coventry. At the same time, I want to be clear that future arrangements at the Ricoh Arena between Wasps and Coventry City remain a commercial negotiation between private parties. I am sure that my hon. Friend the Member for Nuneaton and the hon. Members for Coventry South and for Coventry North East will fully understand that it is not a matter in which the Government can—or should, in my opinion—intervene. That said, I am always willing to try to help facilitate. I care passionately about the future of football clubs and their importance in local communities and I am willing to support and help where I can, although the actual intervention is slightly beyond the remit of a Minister.

[Mr Cunningham]

Will the Minister urge the Football League to meet Members of Parliament for Coventry and Warwickshire to discuss this issue? The League seems elusive when it comes to trying to get meetings with it.

[Tracey Crouch]

I do not need to ask the EFL to meet Members from Coventry and those who have an interest in the future of Coventry City football club, but I am willing to try to facilitate that meeting if Members are finding it difficult to do so. Yes is the direct answer to that question; that invitation should be extended not just to Members for Coventry, but Coventry City supporters and those in the wider Warwickshire area who have a vested interest in the future of the club.

The ongoing dispute between the owners of the football club and Coventry City Council is rightfully a matter for the courts. Given the protracted history between the parties, the Court of Appeal has taken the sensible decision to begin a period of mediation. I hope that it will result in all parties resolving their issues once and for all. It is sometimes easy to forget that the majority of football fans in this country follow clubs outside the premier league, and that those clubs operate on a completely different financial scale.

The reality for clubs such as City is that they cannot rely on huge sums of money from broadcasters or sponsors; they must rely on private investment from owners and the support of local businesses. They need the watchful eye of the English Football League to ensure that owners abide by the rules and that clubs are living within their financial means. Clubs need the help of their local councils for the use of stadiums, and of course they need the fans as a regular source of income and ongoing appeal.

Football clubs need to be run as businesses, but if a company cannot guarantee a product, its customers go elsewhere. Clubs are not like that. They are built on fan loyalty passed through families and generations; they are wedded to their local communities and they have a social heartbeat.

[Mark Pawsey]

What is exceptional about the Coventry situation is how there has been a falling out between the club and its supporters. Coventry is a big city, with 300,000 residents. A lot of people are excited by football, but the football club under its current ownership does not seem to have motivated those people. They are more motivated to support the club when it plays away than when it plays at home. That is the bit that needs to be worked on.

[Tracey Crouch]

A bit later in my speech I will come to the importance and the value of fans. The fan base across the whole of English football is growing. In fact, attendance at the English game is the highest it has been for a very long time. Fans have not lost that local connection. All-important revenues are coming into clubs and helping to keep them financially viable. Ensuring long-term financial sustainability must remain the primary responsibility of all club owners. They are the custodians of that club and wherever possible they should aim to leave the club in a better state than how they found it. That is relevant no just to Coventry City but to a whole host of clubs across English football.

Working with clubs, the football authorities must continue to set the parameters for financial sustainability. Through the owners’ and directors’ test, the EFL—and, indeed, the premier league—must keep under review the framework governing the conduct of club owners and directors, engaging with supporter groups in the process. Where there are breaches of the ODT, they take action, and I would expect them to continue do so.

As my hon. Friend the Member for Rugby (Mark Pawsey) just pointed out, supporters have a crucial role in the fortunes of their football club, and club owners must remember that. From time to time, there may be a breakdown in the relationship for a variety of reasons, but if or when that happens, it is imperative that club owners engage openly with fans. Through the work of the Government expert working group on football supporter ownership and engagement, rules are in place that require open dialogue between senior club executives or owners and fans on the most important issues for the club. These rules are not prescriptive, but they will usually include its financial standing, the identity of its owners and future plans. In the case of Coventry, without question that should include plans for where the club plays its football.

Last December, I reported on the progress being made by the vast majority of clubs to engage with fans, but I am well aware that this needs to be a continuous process. My hope and expectation is that the relationship will grow over time as trust builds; clubs feel more at ease sharing information and fans realise the many facets involved in running a club. As this progresses, as I believe it will, fans will become much more involved in the running of their clubs, and that can only be a good thing.

In conclusion, it is my belief that the Government should not involve themselves in the commercial or legal affairs of any individual club, including Coventry City. The responsibility for ensuring the future of a football club sits with the incumbent owner. As outlined, the football authorities have a role to play, too, and I encourage them to work with supporters as well as owners to ensure their ownership rules remain robust. It goes without saying that those with a direct say or influence over the club’s future must continue to work together to provide the clarity needed.

In the case of Coventry City and the city of Coventry, I remain hopeful that through the mediation process the long-running disputes off the pitch can be resolved quickly, so that this proud club with a wide and varied fan base can concentrate solely on matters on the pitch. I wish them the best for the rest of the season.

Question put and agreed to.