Six Nations Rugby Championship: Viewing Access

Debate between Tonia Antoniazzi and Charlie Dewhirst
Tuesday 4th February 2025

(1 month, 1 week ago)

Westminster Hall
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Tonia Antoniazzi Portrait Tonia Antoniazzi (Gower) (Lab)
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I thank the hon. Member for initiating this timely debate. Does he agree that the Six Nations needs to ensure that there is a balance between reach and revenue when entering into these conversations with broadcasters?

Charlie Dewhirst Portrait Charlie Dewhirst
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I thank the hon. Member for that intervention, and the debate is very timely, given what I am about to say. I am also grateful for her contribution, given her role in Parliament as regards rugby and her previous role in the sport as well. I am very aware that income from broadcast deals is vital to the home nations’ rugby unions, but I would caution against a dash to the highest bidder. This should be a case not of maximising income but of optimising it so that the sport continues to have a broad reach, which in turn creates more fans.

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Charlie Dewhirst Portrait Charlie Dewhirst
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I agree with the hon. Gentleman. It is important that we get the timings of the games and everything else right so that we optimise the broadcast number. As we have seen with various experiments in recent years, whether games take place on Friday nights or Sunday afternoons, rather than the traditional Saturday afternoon, also has a bearing. That all needs to be taken into account, as I am sure it will be as the negotiations progress in the coming months.

As has been mentioned, the tournament attracts about 120 million viewers—a clear demonstration of its popularity. The Six Nations matches involving the home countries should be moved from group B to group A to ensure that this much-loved tournament continues to have the broadest possible reach. That is vital for the health of the game, from elite level down to the grassroots.

Watching our international teams through free-to-air coverage of the Six Nations is often the only exposure fans will have to professional rugby. For many of us across the UK, the opportunity to watch elite club rugby in person is a postcode lottery. My own constituency of Bridlington and The Wolds in East Yorkshire is equidistant from three of the closest English premiership teams: Leicester, Newcastle and Sale. Anyone with the vaguest grasp of geography will know that none of those is remotely close to where I live.

In my part of the world, the grassroots game is therefore the bedrock of local rugby. Clubs such as Bridlington, Driffield, Hornsea and Pocklington do an incredible job of introducing hundreds of boys and girls to the sport every year, ensuring the continued strength of the amateur game. To take one example, Driffield fields six senior teams—four men’s teams and two ladies’ teams—and has minis and juniors at every age group from under-sixes to under-16s. Those are the epitome of community sports clubs, but many of those kids gave rugby a go only because they wanted to be the next Marcus Smith, Finn Russell or Liam Williams. I suggest that watching the Six Nations, and being inspired by it, is a huge part of the pathway to taking up the sport.

My final point is less about sport and more about our United Kingdom and our friends in Ireland, France and Italy. No other tournament pits England, Ireland, Scotland and Wales against each other, every year, in such a high-profile event. All of us love to use the games to bring up old rivalries and have a cheap dig at our neighbours. However, it is an occasion that shows that there is so much more that unites us than divides us.

Tonia Antoniazzi Portrait Tonia Antoniazzi
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I thank the hon. Member for giving way on that point, because rugby does bring us together, but we cannot ignore the financial challenges faced by the sport we love in all of the home nations and overseas. I refer Members to my entry in the Register of Members’ Financial Interests. Does the hon. Member agree that it is important that public sector broadcasting comes to the table and is able to be competitive and to provide a future, so that grassroots sport and future generations keep playing rugby and have a love of the sport, as we all do in this Chamber?

Charlie Dewhirst Portrait Charlie Dewhirst
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I could not have put it better myself. It is so important to get the balance right between ensuring a secure financial future for our unions and the availability of the game to the widest possible audience. A symbiotic, positive relationship between those things will ensure the healthy future of the game across the United Kingdom.

Sport has a unique ability to be a force for good, and the Six Nations does that as well as any event. I hope the Minister will take this opportunity to consider the importance of the tournament to rugby union and the United Kingdom. I call on her to review the listed sporting events and to put the Six Nations in the top tier, where it belongs.

Oral Answers to Questions

Debate between Tonia Antoniazzi and Charlie Dewhirst
Monday 6th January 2025

(2 months ago)

Commons Chamber
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Tonia Antoniazzi Portrait Tonia Antoniazzi (Gower) (Lab)
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11. What steps he is taking to improve support for veterans.

Charlie Dewhirst Portrait Charlie Dewhirst (Bridlington and The Wolds) (Con)
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16. What steps he is taking to support veterans.