Tourism Industry

Sarah Bool Excerpts

Thursday 20th March 2025 Westminster Hall

[Sarah Bool (South Northamptonshire) (Con)]

I congratulate my hon. Friend the Member for Mid Bedfordshire (Blake Stephenson) on securing this important debate. The theme of this year’s English Tourism Week is supporting people and places to drive growth, which is a sentiment that I fully support—and not just because it refers to driving and I have the world-famous Silverstone in my constituency. I refer Members to my entry in the Register of Members’ Financial Interests.

Tourism brings so much to our areas. As my hon. Friend noted, South Northamptonshire may not have the illuminations of Blackpool, the beaches of St Ives in Cornwall or the famous Giant’s Causeway of County Antrim, but in addition to our racing jewel in the crown, we have the Stoke Bruerne museum alongside the Grand Union canal; Tanks-alot, a tank driving experience in Helmdon; Salcey forest, a medieval royal hunting ground; Wollaston Museum; Towcester Museum; some beautiful grade I listed churches; some gorgeous gardens such as the Evenley Wood garden; and beautiful high streets in Towcester and Brackley, the latter of which hosts the Brackley’s Got Talent summer show and the former a midsummer festival. Visitors do not need to go to my alma mater of Oxford to see history in action. They can go to Sulgrave Manor, a Tudor manor and the ancestral home of George Washington, the first President of the United States of America.

It was recently announced that a local visitor economy partnership for Northamptonshire has been approved by the Government and the tourism body VisitEngland. That is great, as it comes in the year in which the wider country of Northamptonshire hosts the women’s rugby world cup and celebrates 75 years of Formula 1, alongside a cultural programme remembering the anniversary of the great fire of Northampton. It is the first step in a long journey to unlock funding and support, and to allow us to compete on the national stage.

I applaud the Government’s ambitious strategy to grow inbound tourism to 50 million visits by 2030, but I return to the theme of this week—supporting people and places to drive growth. Many people who run tourism businesses do not feel that support, because they are worried by the Budget announcements on employer national insurance contributions and minimum wage increases, alongside the reduction in business rates. Those policies do not help them to grow.

In response, the Government often just cite the £22 billion black hole or 14 years of chaos, but I gently remind them that that is of little comfort to those business owners. Dismissing years of hard work with a slogan, while pushing on with harmful measures, does not do justice to the worries that they are facing. I implore the Minister to speak to the Chancellor ahead of her spring statement next week and ask her to think again about how she can support our employers, grow businesses as they so desperately want to, and hire young workers and give them their first jobs in our local communities. All those things are slipping away under this Government.

I want my destinations to continue—unlike Oakwood theme park in Wales, as my hon. Friend the Member for Mid Bedfordshire mentioned, which has announced its closure, with national insurance a contributing factor. Our tourist destinations are based on not just bricks and mortar, but the very people who run them, and we must remember them in all that we do. During the upcoming Easter recess, I urge Members to support their local pubs, take a day trip to their local tourist attractions, and help to preserve the heart of our local communities.