Income tax (charge)

Louise Haigh Excerpts

Monday 16th March 2020 Commons Chamber

[Edward Argar]

The NHS has robust procedures in place to ensure the continuity of medical supplies. In respect of supplies bought over the counter, I urge people not to stockpile, to behave responsibly and to buy what they need. In respect of prescription medicines, I can reassure the hon. Lady that we have very strong and robust processes in place to ensure that those medicines continue to be available.

[Louise Haigh (Sheffield, Heeley) (Lab)]

I wonder whether we could consider the language that we are using around the at-risk groups of people. Very few people will self-define as vulnerable or elderly, and, in fact, people with underlying health conditions might not even realise that they are particularly at risk of infection. Can we think about the language that we are using and specifically issue guidance to those groups of people?

[Edward Argar]

As ever, the hon. Lady makes a sensitive and sensible point. She is right that clarity in definitions and the language that is used is important. I do not want to pre-empt what my right hon. Friend may say in the House in a little while, but I think that she will see in the coming hours and days a greater degree of clarity for people and more information and guidance on that matter.

Covid-19

Louise Haigh Excerpts

Monday 16th March 2020 Commons Chamber

[Matt Hancock]

Yes. That is an incredibly important point that I discuss regularly with the Foreign Secretary.

[Louise Haigh (Sheffield, Heeley) (Lab)]

Food banks will be under unprecedented pressure in this period, so what measures will be put in place to provide volunteers with protective equipment? Will the Secretary of State consider requiring supermarkets to put aside stocks and provide donations to food banks in this crisis?

[Matt Hancock]

As we expand the amount of protective equipment available, we should look to and work with food banks, which have an incredibly important role to play. I certainly urge supermarkets to do what the hon. Lady asks.

Social Care

Louise Haigh Excerpts

Tuesday 25th February 2020 Commons Chamber

[Louise Haigh (Sheffield, Heeley) (Lab)]

Last year, the hon. Member for Chichester (Gillian Keegan), the right hon. Member for Ashford (Damian Green) and I set up the all-party group on social care. We produced a report on the professionalisation of the workforce, which looked, in particular, at the undervaluing of the wider workforce in pay, training and qualifications. Will the Secretary of State commit to looking at that report, as the basis of his cross-party consensus?

[Matt Hancock]

Yes, I have. As the hon. Member knows, my hon. Friend the Member for Chichester (Gillian Keegan) was my Parliamentary Private Secretary, and we talked about this a lot, so I welcome that work. Indeed, the amount of work from various Select Committees and groups in this House has been considerable, as my hon. Friend the Member for Thirsk and Malton (Kevin Hollinrake) made clear earlier. There has been an awful lot of reports and of very good work, including the work to which the hon. Member has contributed.

Children and Mental Health Services

Louise Haigh Excerpts

Tuesday 16th July 2019 Westminster Hall

[Andrew Griffiths]

My hon. Friend is absolutely right. It is about not just the psychiatrists and the doctors, but the mental health nurses out in the community. I have witnessed their great work at first hand, so I know just how important they are.

The extensive roll-out—as the Government rightly claim it to be—over the five-year pilot is great, but it will address just 20% to 25% of the country’s need. So many young people will miss out on support until at least 2023 or perhaps even later. The mental health training for schools and colleges announced in the past week is fantastic, but under the NHS long-term plan, an extra £2.3 billion is due to be put into mental health services by 2023-24. That is a lot of money, and I want us to make sure that as much of it goes into children’s mental health services as is humanly possible. If we spend it wisely, it can have a double-whammy effect.

[Louise Haigh (Sheffield, Heeley) (Lab)]

Does the hon. Gentleman agree about the importance of bereavement counselling for children with mental health issues? As shadow Police Minister, one of the most common factors that I see among young offenders is a close family bereavement in their childhood, yet so many children languish on waiting lists for bereavement counselling. Indeed, I had a young constituent who waited for bereavement counselling for three years. Unfortunately, his life was taken by another teenager. That just shows the absolute importance of getting in there and delivering that mental health care.

Oral Answers to Questions

Louise Haigh Excerpts

Tuesday 19th February 2019 Commons Chamber

[Matt Hancock]

Yes, I do. This is one of the sorts of things that NHSX will drive forward. A decent IT system can reduce missed appointments in GP practices by a third—[Interruption.] So, while Opposition Members snigger about using modern technology and want to go back to the past, over here we are providing the best technology for the NHS for the benefit of patients.

[Louise Haigh (Sheffield, Heeley) (Lab)]

A recent answer to a parliamentary question from my hon. Friend the shadow Minister confirmed that in nearly half of cases of mental health crisis, it is not NHS staff but the police who are conveying people hospitals. Will the Department conduct a review into the impact that this is having on people in mental health crisis?

[Jackie Doyle-Price]

The hon. Lady raises an important point. This is something that I am taking forward with the Minister for Policing and the Fire Service. We are acutely aware of the impact that this is having on policing services, and that is one of the reasons why, in the forward plan, we have directed so much support and priority to ensuring that the NHS 111 service works and that we have the community and crisis care services to back it up.

NHS 10-Year Plan

Louise Haigh Excerpts

Tuesday 19th February 2019 Commons Chamber

[Louise Haigh (Sheffield, Heeley) (Lab)]

The long-term plan acknowledges that life expectancy continues to improve for the most affluent 10% but has either stalled or fallen for the most deprived 10%. In Sheffield, life expectancy for the most deprived women has fallen by four years over the nine years that this Government have been in power. Does the Minister have any analysis of why life expectancy has fallen for the most deprived women on his watch?

[Jonathan Ashworth (Leicester South) (Lab/Co-op)]

Very good question.

Cervical Cancer Smear Tests

Louise Haigh Excerpts

Monday 28th January 2019 Westminster Hall

[Helen Jones]

I will answer that point in a moment, because it is important that we look at the evidence. There will always be some cases, even among women under 25. We can never eliminate the risk completely. When that happens, it is important they get the right treatment. That is why in 2010 guidelines were published for GPs to ensure that young women who presented with abnormal symptoms were offered screening and referred on to a consultant if necessary. That does not always happen—I will come on to that in a moment.

[Louise Haigh (Sheffield, Heeley) (Lab)]

I apologise that I cannot stay for the whole debate. What monitoring is done of GPs providing that screening, including for women over the age of 25? I had a smear that presented as abnormal. I had HPV. I went to my local GP and asked for my smear test that I was required to have and was told that they did not do smear tests. What monitoring is being done to ensure that all GPs are adhering to the guidance and their duties under the legislation?

[Helen Jones]

My hon. Friend makes a very good point and I will be asking the Minister to look at that. Our first problem is getting people through the door. If there is something wrong with us, it is natural to think either that it will somehow go away or that it might be cancer—we kid ourselves that, if we do not get a diagnosis, it is somehow not happening. We need to have much more publicity to encourage young women to report to their GP if they have abnormal symptoms. After all, it might not be cancer and they might be reassured. Equally, if it is cancer, the sooner someone gets treated, the better their chances of survival. I do not think that that message is always getting through, particularly to younger women.

The other problem is that the rates of people attending screening, even among those who are eligible, are falling. In the last year for which I have figures, only 69.1% of eligible women attended their screening appointments. That is down from 73.7% in 2011. In practice, that means that 3.5 million women in this country have not been screened in the past three and a half years. That is very worrying. Even more worrying is the fact that 1.7 million have never had a test. Some 345,000 have not had a test in the past 10 years. What is more, there are significant regional variations in the rates of screening. For instance, for those aged between 25 and 49, the rate of screening in London is 61.6%. In the north-east, it is 72.9%. Among over-50s, the rate in London is 74% and in the east midlands 78%. We need to look closely at those figures and find out why women do not attend. It is no use getting into the blame culture. We need to ask the right questions. Are they frightened, for example? Are appointments not at convenient times? Are there particular groups of women who do not turn up for screening? It is probably a mixture of all three.

I was sent some very interesting information from Jo’s Trust, who asked a group of young women in a survey why they did not attend for their screening. Seventy-one per cent. said they were frightened of the test and 75% said they felt vulnerable. A whopping 81% said they were embarrassed, which is a particular factor for young women who are constantly bombarded with air-brushed photos of what they should look like and what their bodies should be like, so they suffer from a lot of body consciousness. Despite the fact that doctors and nurses keep repeating, “We don’t care what you look like, we are not interested in what you are wearing, we do hundreds of these tests”, the message is not getting through. It is therefore important that tests are conducted in a supportive environment.

Interestingly, in the same survey, 67% of the women said they had felt they were not in control of the test and 68% said they would not discuss their fears with a doctor or a nurse. That particular problem applies to survivors of sexual assault: 72% are put off going for their screening or do not go at all. It is vital that women are screened in a supportive environment where they get the chance to discuss any fears they have with a practitioner beforehand.

Prevention of Ill Health: Government Vision

Louise Haigh Excerpts

Monday 5th November 2018 Commons Chamber

[Matt Hancock]

My hon. Friend is of course a dentist, and I would love to listen to him speak in more detail about what we can do to get this right.

[Louise Haigh (Sheffield, Heeley) (Lab)]

If the Secretary of State does not think that poverty and deprivation are key factors in health inequality, can he explain why life expectancy for women in Sheffield has fallen by four years since 2009?

[Matt Hancock]

I said the opposite actually. There are environmental and economic factors, and they are very important. My point was that having a record level of jobs in this country is a benefit.

Austerity: Life Expectancy

Louise Haigh Excerpts

Wednesday 18th April 2018 Westminster Hall

[Louise Haigh (Sheffield, Heeley) (Lab)]

I beg to move,

That this House has considered austerity and changes in life expectancy.

It is a pleasure to serve under your chairmanship, Mr Paisley. Life expectancy is the statistical analysis of that most basic feature of health, life itself. Through these linear annals, since the early years of Queen Victoria’s reign, the health and wellbeing of this nation have been catalogued. Life expectancy serves as the statistical testimony of the social history of our country. Through it are revealed the national crises and epidemics, the giant leaps forward in public health and the great workplace, environmental and social reforms that have marked the last two centuries of change.

In the first collection, published in 1841, the English life table gave female life expectancy as 41 years and male as 40. The changes that followed in the subsequent 180 years have seen those doubled. The turn of the 20th century saw a dramatic drop in infant and childhood mortality as sanitation and living standards improved. Improvements in the treatment of infectious disease, the creation of the NHS, the Clean Air Act 1956 and improvements in maternity care, living standards and incomes followed, and with them rises in life expectancy that were sustained for almost a century. Neither wars nor global convulsions could stem the inexorable upward rise.

That was the great era of a remarkable revolution in public health. By 2011, women’s life expectancy had reached 83 and men’s 79. With three months added with each passing year, a little girl born in Sheffield in 2011 had every right to expect to live to be 100 years old. Those assumptions were not based on any great improvements or medical discoveries, but simply on the fact that our health was improving and would continue to do so.

However, since 2011, something unusual and, in modern British history, unprecedented has happened to life expectancy: it has flatlined. For the first time in well over a century, the health of the people of this nation has stopped improving. It is of course axiomatic that life expectancy cannot increase forever, and that a slowdown in growth would eventually occur, but it is the sudden and sustained rise in mortality rates that has so concerned public health professionals and should concern us as parliamentarians.

The period from July 2014 to June 2015 saw an additional 39,074 deaths in England and Wales, compared with the same period the previous year. While mortality rates fluctuate year on year, that was the largest rise for nearly 50 years, and the higher rate of mortality was maintained throughout 2016 and into 2017. Provisional figures on the number of weekly deaths indicate that winter mortality was higher than usual in early 2015, 2017 and 2018.

Those recent trends contrast starkly with the long-term decline in age-specific mortality rates throughout the 20th and 21st centuries. Now, research published in The BMJ has revealed the shocking fact that 10,000 more people died in the first seven weeks of 2018 than in the same period in 2017. The study finds no external factor that might have caused the 11% rise: no unusual cold snap, natural disaster or flu outbreak outside normal expectations. The Office for National Statistics has gone so far as to revise down its official life expectancy projections by almost a whole year, compared with the projections of just two years ago. That means 1 million further earlier deaths are now projected over the next 40 years.

The Financial Times has reported that the deceleration of previous rises in life expectancy has cut £310 billion from future British pension fund liabilities. As Professor Danny Dorling of the University of Oxford has noted, what is happening with life expectancy,

“is no longer being treated as a temporary decline; it is the new norm.”

Dorling and Dr Hiam have looked at other extraneous factors to explain those projections. A rise in birth rates? No—birth rates are falling. More migration? The ONS now projects less inward migration over the next 40 years.

How then to explain an increase of 40,000 deaths on what was projected for this year, and an extra 25,000 deaths for next year? We can only conclude that there has been a sharp deterioration in the collective health of this country. Dominic Harrison, Director of Public Health for Blackburn and Darwen, and an adviser to Public Health England, has said that the figures are a “strong and flashing” amber light that,

“something is making the population more vulnerable to avoidable death.

We know that in some areas the picture is even more concerning, with higher death rates and life expectancy falling. Research has pinpointed 29 areas where we see falling life expectancy for women; chief among them are seaside towns and post-industrial areas.

[Stephanie Peacock (Barnsley East) (Lab)]

I congratulate my hon. Friend on securing this important debate. Barnsley, the area I represent, has one of the lowest life expectancies in the country. Does she agree that post-industrial towns such as Barnsley need more funding and resources to tackle the inequality between north and south?

[Louise Haigh]

I could not agree more with my hon. Friend. She makes an important point, because it is exactly those post-industrial towns and regions that were invested in so heavily under the last Labour Government and have seen a fall in life expectancy over the last seven years.

Regional and class inequalities in health, as we know, are nothing new, but there is a more distinct change now taking place. In my city of Sheffield, the healthy life expectancy for women of 57.5 years has dropped by four years since 2009, while healthy life expectancy across the country has basically held steady. There are already too many areas in our country where healthy life expectancy is unacceptably low. The average baby girl born in Manchester between 2014 and 2016 will live to be 79, but only until age 54 will she be healthy. That is almost one third of her life spent grappling with health issues that will not affect the average woman born on Orkney until she is 71 years old.

[Mr Jim Cunningham (Coventry South) (Lab)]

One of the factors, if not the sole factor, is that when we look at the past recession, most of the burden has been inflicted on women generally. We all know that. That is an anxiety factor, and there are good examples of it. One good example is the women of the Women Against State Pension Inequality Campaign. A lot of them were due to retire and had plans; those plans have gone now, because they will not get their entitlement. There are a number of factors that affect women more than men, particularly during a recession.

[Louise Haigh]

My hon. Friend is absolutely right. It has particularly hit older women, and I will come on to that disproportionate impact shortly.

Something is adversely affecting the health of our population, and as my hon. Friend has just said, none of it is happening in a vacuum. The observation is unavoidable that these patterns coincide with the era of austerity. It is simply inconceivable that the state of our public realm, welfare system, housing, fuel poverty, child poverty and our NHS have nothing at all to do with it. The number of NHS trusts with budget deficits has increased sharply since 2015, as have waiting periods for elective surgery and waits for urgent care. Hospitals are now warning of an “eternal winter”, as records show the number of patients receiving urgent care within four hours fell to a record low in March 2018. Almost half a million patients waited longer than 18 weeks for planned care.

This week, the Royal College of Physicians raised the alarm, writing to hon. Members to tell us that hospitals are “underfunded, underdoctored, overstretched”. That will not be news to anybody who has been anywhere close to the NHS in recent years. However, the shortage of doctors and consultants revealed by the RCP is systematic and shocking; 43% of advertised consultant posts last year in Yorkshire and the Humber were not appointed to. In acute medicine, only five out of 26 posts were successfully appointed to. The RCP concludes that these workforce shortages have direct implications for patient safety. Although our hospitals still provide expert care, relentlessly drawing on the good will of staff—who cannot possibly provide the best possible care when under such pressure—is unsustainable.

Issues within the NHS are being compounded by problems with the provision of adult social care. According to the King’s Fund, in 2016-17 there were 380,000 cases of a delayed transfer of care due to patients’ awaiting a hospital assessment. A similar number were waiting for a place in a nursing home. It is little surprise that the sorry state of our social care system should be linked to a fall in the life expectancy of older women living in the poorest parts of the UK, because that cohort has seen a disproportionate fall in their life expectancy. For the first time, health inequality is rising because the most deprived are suffering with poorer health.

I have often heard it said that the elderly have been protected from the worst ravages of austerity, but the elderly who live in deprived communities have been hit many times over. Relevant to this debate, they have been hit first by the cut in pension credit for lower-income groups and then through the funding pressures on adult social care. Of course, it is in the local authorities serving the most deprived areas that these effects have been felt the most.

[Mr Tanmanjeet Singh Dhesi (Slough) (Lab)]

My hon. Friend is making an excellent speech, especially on the impact on the elderly. However, does she agree that more and more children are now being impacted by austerity? Slough Foodbank has noticed an increase in the number of families attending its food bank, saying:

“When we checked the vouchers, we discovered that there had been an increase of 16% in the number of children we helped in 2017 compared to 2016.”

Does my hon. Friend agree that it is important that child poverty is addressed now? There are lifelong implications for those who grow up in poverty, such as poorer academic results, employment prospects and life expectancy.

[Louise Haigh]

I am glad that my hon. Friend raises that important point, because I am not able to address all the factors behind declining life expectancy. The British Medical Association raised that point this week, saying it is very concerned about the 5 million children growing up in poverty and the implications that that will have in the future on life expectancy.

[David Hanson (Delyn) (Lab)]

I do not want to divert my hon. Friend from the main course of her speech, but she knows that, over the past 30 years, infant mortality has fallen by 60%, yet from 2015 onwards it has risen in England and Wales each year. Holywell Central and Flint Castle wards in my constituency have child poverty rates of 43% and 42%. We have seen an increase of 100 children in poverty in my constituency in the last year. This is a long-term issue, which we need to address.

[Louise Haigh]

My right hon. Friend is absolutely right: these are long-term issues, which need addressing. They are all the more heartbreaking because we have seen decades of progress, and we all assumed that that would only go in one direction; little did any of us imagine that we would see a rise in infant mortality in the sixth-richest country in the world. These figures are, quite frankly, inexcusable.

On social care, care homes in deprived communities often no longer receive enough to cover the costs of care, which inevitably compromises the quality that they are able to provide. For those in such communities who cannot afford private care homes, that reduction of quality, and in some cases the lack of any available residential care at all, has had a punishing effect.

All Members present will have received casework regarding those still in their homes in the community who rely on care packages. Their care is simply unacceptable, relying on care workers who are paid far too little and who often do upward of 25 care visits every single day. There is not a chance, even by unsustainably drawing on the boundless good will of those care workers, that visits could last for 30 minutes, as defined by official guidance. It is beyond the realms of possibility. Those millions of hours of lost contact time for the 470,000 vulnerable—predominantly elderly—people who use home care will have undoubtedly compromised their long-term care and support needs and the management of multiple conditions.

It perhaps should not be a surprise that the rise in mortality and the fall in life expectancy came from precisely that cohort—older women living alone in poorer areas. In many senses, they were the early-warning sign of the deeply troubling trend in increasing mortality. This cohort, more reliant than any other on a functioning, effective, compassionate state providing quality support, have been badly let down in recent years. It should be a source of national shame that elderly women in some of the most deprived areas of our country are living in isolation, not properly cared for, and are losing their lives because the state has not supported them. However, it is not just that cohort of women. Some 7% of the extra deaths in 2016-17 were of people aged between 20 and 60. Almost 2,000 more younger men and 1,000 more younger women have died than would have if progress had not stalled.

I am sure that the Minister cannot look at the evidence presented here today, or at the research undertaken over the past two years, and not want to take steps to tackle those shocking statistics and to prevent those lives from being cut short. It is therefore critical that Ministers and the Government take seriously the fall in life expectancy and the evidence behind the growth in mortality. Up to now, Public Health England has regrettably tried to attribute it to the greater prevalence of flu. However, as Loopstra noted in her report:

“If Public Health England’s attribution of rising mortality to cold weather and flu is correct, then it should lead to an elevation of mortality in regional swathes across the nation. However…trends have varied considerably across local authorities, with no apparent geographic patterning consistent with regional outbreaks.”

The rise in unexpected mortality and the concurrent fall in life expectancy represents a significant moment in the history of public health in this country, yet the Department of Health has so far rejected the call from public health professionals for an inquiry into the sharp rise in deaths. I repeat that call today, and ask the Minister to look very seriously at the evidence presented on the link between life expectancy and austerity.

I will end on the words of Danny Dorling and Stuart Gietel-Basten, who have undertaken so much of the research in this area:

“demography is not destiny. Projections are not predictions. There is no preordained inevitability that a million years of life need be lost…but only through politics comes the power to make the changes that are now so urgently needed.”

The Minister has that power in her hands, and there can be no more pressing question for her than to ask why the citizens of our country are dying sooner than they should. I hope she leaves no stone unturned in pursuit of that answer.

[Ian Paisley (in the Chair)]

I do not intend to put a formal time limit on speeches. However, there are two Opposition spokespersons as well as the Minister, and I would like to start calling the Opposition spokespersons just after the hour, so if Members could speak for about five minutes each, that would be helpful.

--- Later in debate ---

[Louise Haigh]

Could the Minister confirm what the net change in investment in early intervention has been since the Conservatives came to power?

[Jackie Doyle-Price]

I cannot give the hon. Lady that information now, but I will write to her.

Alcohol is a source of poor health outcomes, so we are also doing much to tackle that. I am in dialogue with Members on both sides of the House about supporting the children of alcoholic parents, recognising that they are a particular need group. I thank those hon. Members who have been associated with that.

Junk Food Advertising and Childhood Obesity

Louise Haigh Excerpts

Tuesday 16th January 2018 Westminster Hall

[Maggie Throup]

There has been a step change in the industry. It has realised that if it does not take steps itself, more punitive measures may be imposed. Hopefully, debates such as this one will help the industry and other corporate bodies to take responsibility, which is a good way to address the issue.

It is well recognised that children and young people are particularly vulnerable to junk food advertising. Evidence shows a link between advertising and the types of food that that group prefer to buy and eat. Restrictions to advertising in or around programmes specifically made for children were introduced 10 years ago, but no Government since have made any effort to update the broadcast rules, despite widespread recognition of the health harms of junk food advertising. Anybody watching “Newsnight” last night will have seen that advertisers are finding ways to circumvent the rules, which is not what rules are there for.

By applying broadcast restrictions only to children’s programming, the pattern of TV viewing by children today is not taken into account.

[Louise Haigh (Sheffield, Heeley) (Lab)]

The hon. Lady makes a powerful case about advertising. Evidence suggests that children as young as 18 months old can recognise branded products, so it has a significant and pernicious impact on very young children. Many people may not expect that. Does she agree that the rules need to be extended, not just for broadcast to ensure that they affect family viewing time, but to online advertising as well?

[Maggie Throup]

I completely agree. Some of the new restrictions imposed by the Committee of Advertising Practice in July aimed to do that, so that whatever method a child is viewing by, whether it is gaming or whatever, it is controlled. At a meeting just before Christmas, the committee said that it had still not been able to analyse the impact of the restrictions. Hopefully, in a few months’ time, we will get some feedback as to whether they are working or not—let us hope that they are.

Children are viewing TV—and lots of other media, as the hon. Lady said—in different ways, so we are calling for that to be taken into consideration to ensure that legislation is up to date. The rules are outdated and we urgently need an update to reflect changing viewing patterns.

We could debate whether restrictions on advertising are the responsibility of the Department of Health and Social Care or of the Department for Digital, Culture, Media and Sport, but ultimately we are discussing the health of our future generations. The Department of Health and Social Care should grasp that responsibility and make a difference.

The soft drinks industry levy, which has received a tremendous amount of attention, is a matter for the Treasury, but it appeared in the childhood obesity plan published by the then Department of Health in August 2016. There is no reason why introducing advertising restrictions for the sake of our nation’s health should be deemed to be under the DCMS remit.

The Minister indicated to me that it was too early to have this debate as he may not be able to give any concrete answers, but it is never too early to have a debate on an issue that affects our children’s health. “Childhood obesity: a plan for action” states that it is just the “start of a conversation”. It would be wrong of us, as parliamentarians, not to take every opportunity to continue that conversation. I hope that this debate influences the next stages of the measures to tackle childhood and adult obesity.

We have passed the stage of assuming that the implementation of further restrictions to the advertising of food and drinks high in fats, salt and sugar is part of a nanny state. There is now consensus across the House that responsibility and duty of care needs to be shown to our children and young people through bold and brave actions that will have an impact not only on future generations but on people today.

Before I finish, I have two more thoughts to throw into the mix. First, we should be mindful that there must be an element of personal and parental responsibility. Secondly, it is not a coincidence of scheduling that these adverts run alongside some of our biggest TV shows, such as the “The X Factor”, “Britain’s Got Talent”, “I’m a Celebrity”, “Hollyoaks” and “The Simpsons”. If we are to truly effect change, we need some of that star magic, as Jamie Oliver demonstrated.

The power of celebrity cannot be underestimated. With that in mind, I call on household names such as Simon Cowell, Ant and Dec, Dermot O’Leary and Amanda Holden to take some corporate responsibility, stand up to broadcasters and say that they will no longer be used as a hook to sell harmful junk food to our children and theirs.