Cairncross Review Debate
Full Debate: Read Full DebateLord Knight of Weymouth
Main Page: Lord Knight of Weymouth (Labour - Life peer)Department Debates - View all Lord Knight of Weymouth's debates with the Department for Digital, Culture, Media & Sport
(4 years, 9 months ago)
Lords ChamberMy Lords, I congratulate my friend the noble Baroness, Lady Kidron, on securing the debate and her introduction to it. I must begin by reminding your Lordships that I am also a member of the Select Committee on Democracy and Digital Technologies, and of my entry in the register as a chief officer of Tes Global, which publishes the TES magazine, a specialist education publication.
At Tes, we continue to see the value of print, but we have had to build a vibrant digital business behind a great media brand because, of course, journalism has changed. Our journalists see the traffic numbers; they are trained in search engine optimisation; they need video and audio skills. It is no longer enough to be great questioners and writers. While the last big Google algorithm change helpfully puts a premium on authority and trust, our readers are less likely to bother with long-form journalism: 80% of our news traffic is from mobile. Migrating from a print business to a digital one has been costly in investment and revenue. We have had to rapidly evolve. A year ago, we sold the Times Higher Education, which had substantially become a data insights business behind its great journalism. Tes is now largely a school software and training business behind a brand of leading education journalism.
This is all fine, but the need to resource costly investigative journalism is a cornerstone of democracy. The Select Committee that I am on would probably not have been formed by your Lordships if it was not for the Guardian investing in Carole Cadwalladr’s time to investigate Cambridge Analytica. This is at the heart of why the Secretary of State—I very much welcome her to the House—should act more substantially on the excellent Cairncross report.
This was vividly brought home to me last night when looking—I was at home—at the Lords Library briefing on the coronavirus. I will read one paragraph towards the end:
“Since the outbreak of the disease, various organisations and commentators have raised concerns about the spread of disinformation relating to 2019-nCoV. In general, much of the disinformation on the topic has focused on: false cures (for example, drinking bleach); the spread of the disease (that it is a bioweapon); and speculation as to its origin (one suggested cause is 5G). The scale of the problem is such that the WHO has labelled it an ‘infodemic’: an over-abundance of information that makes it hard for people to find trustworthy sources and reliable guidance.”
The lack of authoritative information and the disinformation online is distracting public health officials, to the extent that in Malaysia a Minister has said that it has become a bigger problem than the virus itself. He had to go out and tell people that it did not cause others to walk undead in the streets.
The Minister needs to ask herself: what happens as and when we face a real health emergency here? What of an impoverished BBC, and what happens when the value of the news media shifts in Government? It would then no longer be about malleability in winning elections and referenda but about suddenly needing to win back trust—the lost trust, which becomes something we need as a matter of life and death. We urgently need a national media literacy campaign, like that in Finland, and credible government action on this critical issue.