Football Governance Bill [HL]

Lord Birt Excerpts

2nd reading
Wednesday 13th November 2024 Lords Chamber

[Lord Birt (CB)]

My Lords, may I take noble Lords back? In the 1980s, I scheduled ITV at the weekend, and among my responsibilities was football coverage of the then First Division. Of course, there was no Premier League then. This was the period that you now see on archive match footage, where the centre forward shoots at goal and the ball gets stuck in mud six yards away. All games were played at 3 pm on a Saturday, and ITV’s pitiful contract allowed us only to show highlights of a few games on Sunday afternoon, 24 hours later, long after the results had been thoroughly digested. Unsurprisingly, the football audience was bored and was drifting away.

ITV, and then the BBC, called time, and no football was shown on British television for some months until the then football authorities finally agreed that some live football could be included in a new deal. Not many years later, a breakaway league was formed, the Premier League; a little later still, Sky Sports made the live broadcast of games the staple of every football fan’s life. Later still, the Premier League became a global force. I hiked high up in the Himalayas with my wife about 10 years ago. There were no roads or vehicles but there was solar power, and in every single village, high up in the Himalayas, young boys, almost all wearing Manchester United or Liverpool shirts, could be found kicking a football around some rocky patch.

Let us be clear: the Premier League’s success is not an accident but an unrivalled achievement, forged over decades. A high proportion of the world’s best footballers play in it; a high proportion of games produce brilliant, scintillating football of extraordinary creativity; and, unlike in some other countries, there are no invincible superpowers. Every team in the Premier League plays to a high standard and, on its day, is able to beat any other team. Thus, in the past 12 months or so we have had Wolves 2-1 Manchester City and Liverpool 0-1 Nottingham Forest. Just this last weekend—the noble Lord, Lord Maude, is not in his place, so I am sparing him a moment of pain—we had Spurs 1-2 Ipswich.

Of course, success brings new problems, and I support the measures in this Bill designed to address them. Clubs are businesses, but they are not just businesses: they have long heritages, many from over a century. As everybody who has spoken today agrees, they are deeply embedded in our local communities; they have been followed by generations of the same family. One of my grandfathers, whom I knew, was brought up in the 1890s, only 200 yards away from Anfield football ground. Perhaps unsurprisingly, all my grandchildren are now impassioned Reds. The noble Lord, Lord Parkinson, has just left the Chamber, but I am mystified that he could have grown up in Whitley Bay in the north-east and managed not to be indoctrinated in the pleasures of supporting Newcastle.

Football’s very success has made clubs targets of responsible, capable, well-funded entities but also, on occasion, of owners with neither the skill, means nor financial acumen to run them properly. There can be no excuse whatever for any club in the world’s richest leagues suffering a loss; that is simply bad management—and the noble Lord, Lord Harlech, has just given us a very vivid example of that. The provisions in the Bill to protect clubs from rogue owners, promote effective board governance, mandate financial prudence and solidify fan engagement are all most welcome. However, I have some significant reservations about the Bill as it stands.

First, it fails to address some critical issues in the game—for example, player welfare, which the noble Baroness, Lady Taylor of Bolton, mentioned earlier. Football is now inducting talented players from a very young age, yet we know that 99% will not finally make it to the top tier. I know from personal encounters that not all clubs are scrupulous about ensuring that young players maintain their studies to the level of their academic ability or about preparing them for what can be the psychological trauma of ending up with no future in football. Moreover, Sheffield Hallam University and others have identified indefensible practices and behaviours in a minority of clubs across the leagues, with apprentices used as cheap labour, facing humiliation, enduring punishment regimes and exposed to homophobia.

The second major shortcoming of the Bill is that it does not explicitly address the issue of fan safety. We have had some narrow escapes in recent years. I feared for my life at the UEFA Super Cup in Istanbul in 2019. We experienced anarchy at Wembley in the 2020 Euros final, and the 2022 Champions League final at the Stade de France, which I also attended, was a well-chronicled episode of near-disastrous failure on the part of all the multiple organisations involved, inadequately supervised by UEFA. Let us heed these warnings: fan safety, at home and abroad, requires regulatory attention. The present system has not been working.

I come to the third shortcoming. Neither the Bill nor the regulator should inhibit the development of football. The proposal for a European Super League by common consent, as an exclusive enclave, was a significant misjudgment, but I see no objection in principle to the emergence of small, tiered European leagues that are purely based on merit. We must allow the game to continue to develop, as I hope my opening observations about life in the 1980s underline and illuminate.

Finally, like a number of noble Lords, I am wholly unconvinced by the mechanism in the Bill for regulating fund flow down from the Premier League to other leagues. The Premier League is not a closed shop: three of 20 clubs go down each year and three go up—and 51 clubs have been in the Premier League since its inception. In 1992, Bournemouth were in the old Third Division; they are currently bang in the middle of the Premier League, and so far this season they have beaten both Arsenal and Manchester City. This is a league where good club governance and effective management at every level can bring success.

In the 2023-24 season, the Premier League distributed around £500 million down the football pyramid, including to the grass roots and the women’s game. That is a seventh of its broadcast media pot, and it is by far the biggest transfer of funds by any league in any sport anywhere. Absent a regulator, that has been a purely voluntary act on the Premier League’s part.

The annual transfer from the Premier League to the Championship is itself a hefty £370 million. With rising revenues of its own, the Championship, as my noble friend Lady Brady reminded us, is now the sixth-richest league in Europe, notably larger than the tier 1 leagues in Portugal, Belgium and the Netherlands.

It is crystal clear that this model is very definitely not broken. Worse still, the method proposed in the Bill for resolving a negotiating impasse between the Premier League and the Championship is a form of Russian roulette. It is simply bizarre and will mightily deter investors of quality. A number of people have spoken on this, including my noble friends Lady Evans and Lady Brady, and the noble Lord, Lord Wood.

[Baroness Wheeler (Lab)]

Time.

[Lord Birt (CB)]

I am on my closing remarks and the time is advisory, as the noble Baroness knows. I am about to conclude.

A regulator-backed land grab of Premier League funds risks undermining the extraordinary success of the Premier League, killing the goose that lays the golden egg and reducing the massive, beneficial impact that the Premier League has had on the whole of English football and on our national life. I ask the Government to think again.