Tourism: Northumberland

Joe Morris Excerpts

Tuesday 19th November 2024 Westminster Hall

[Joe Morris (Hexham) (Lab)]

I beg to move,

That this House has considered increasing tourism in Northumberland.

It is an honour to serve under your chairship, Sir Roger. I am delighted to see so many other Members in Westminster Hall who share my interest in both the opportunities and concerns for tourism in my part of the world. I extend my thanks to organisations such as Visit Northumberland and the Vindolanda Charitable Trust, as well as Northumberland county council and many members of the public in my constituency, who made valuable contributions ahead of the debate. Before outlining the importance and the challenges of tourism for the region, it is necessary to acknowledge the deep history of my constituency. It is for that precise historic legacy that many tourists can, should, and indeed do visit.

As I outlined in my maiden speech back in July, my constituency is named for the town of Hexham, a medieval town boasting Hexham Abbey, which dates from the 12th century, Hexham Old Gaol, which to my knowledge is the earliest purpose-built prison in England, the beautiful Sele Park, which opened to the public in the 18th century, and the legacy of the Victorian era.

However, the constituency that I represent is so much more than just the town of Hexham. In the north we border Scotland, which is part of the legacy of the border wars between the kingdoms of Scotland and England in the 13th century, and in the south we take in the Allen valleys, which have some of the most stunning scenery in England.

Near Bardon Mill, visitors may find out more about my area’s history from as far back as the first century at Vindolanda, which is the ruins of a Roman auxiliary fort and a UNESCO world heritage site. Hadrian’s wall runs from the constituency of my hon. Friend the Member for Penrith and Solway (Markus Campbell-Savours) to the namesake constituency of my hon. Friend the Member for Newcastle upon Tyne East and Wallsend (Mary Glindon). And I cannot forget to mention Prudhoe castle, which was built as part of a series of Norman castles after the 1066 conquest. It was the only Northumberland castle to resist occupation by the Scots.

It should also be noted that although stars of the big screen recently walked the red carpet at the latest premiere of a film by Ridley Scott, my fellow north-east native, the headlines were stolen by the announcement that a 2,000-year-old knife handle depicting a gladiator had been found in the River Tyne, and that it will be displayed near to where it was found in Corbridge from next year.

Visitors to my constituency will also find The Sill, which is the National Landscape Discovery Centre and a gateway to Northumberland national park. The park is home to the magnificent Kielder forest, which embodies the sheer beauty of the region and which was also the site of my first overnight trip with my school in year 4.

Yet for all that the Hexham constituency boasts deep historic roots, the attraction and the allure for tourists should not be limited to our history. Visiting the region should be as much about the present as the legacy of the past, including the community spirit and the region’s facilities. Attractions include the regular Hexham farmers’ market, Hexham’s bluegrass festival, Ovingham goose fair, the Northumberland county show, a flock of illuminated sheep that can be found at locations along Hadrian’s wall, the Hexham lantern parade, Hexham spook night and the Corbridge Christmas tree festival. The culture of my constituency is an attraction for tourists in and of itself.

That culture is not limited to festivals and markets; there should also be recognition of my constituency’s cuisine and its hospitality sector. For example, there are Restaurant Pine, The Feathers Inn at Hedley on the Hill, Bouchon Bistrot and Restaurant Hjem, to name just a few local inns and restaurants.

The local pubs also contribute to the culture of the community. From the reopening of the Sampson Inn as a community pub in Gilsland to The Tannery in Hexham, where I was first served a pint, to my local pub, The Crown in Humshaugh, and The Falcon in Prudhoe, local pubs contribute immeasurably to the culture of the constituency.

I will also briefly touch on some of the sports tourism available in my constituency. I am not a golfer myself, but I am told that there are world-class courses at Close House, Slaley Hall and Matfen Hall. Close House is a favourite haunt of many people I know; I also know that it draws many visitors to the region, but could draw many more.

However, as I am sure the Minister and every Member present in Westminster Hall knows, despite the rich history and beauty of our region, tourism in Northumberland and the north-east still lags significantly behind tourism in other parts of the United Kingdom. Visit Britain, the national tourism body, has outlined that between September 2021 and October 2023 there were 860,000 domestic visits to Northumberland per year. In the same period, there were 49,000 international visits to Northumberland and 459,000 international visits to the north-east. By comparison, London had over 20 million visitors in 2023, even though, from a personal perspective, I would rather be in my constituency than in London on any given day of the week.

Nevertheless, the north-east remains at the bottom of the league tables on international tourist spending and domestic tourist spending. When we compare tourist spending in London with that in the north-east, we see that London receives £16.7 billion of international tourist spend, while Northumberland received just £20 million of international tourist spend in 2023. That is a stark difference. So, I would like to see the Government prioritise increasing the proportion of overseas visitors to the region, particularly from Germany, France, Netherlands, the Nordic countries and the United States, which already have strong links with the region and which provide key opportunities to maximise the growth potential within Northumberland.

In my constituency, we also have Newcastle airport. However, because my hon. Friend the Member for Cramlington and Killingworth (Emma Foody) is here in Westminster Hall, I am conscious that I only have two thirds of the runway in my constituency. We have had a few discussions about what constitutes constituency airspace. However, it is vital that we work with the airport to support the jobs that it underpins and international tourism in the region. It is crucial that the identity, culture and environment of Northumberland are protected, as is maintaining proper infrastructure, and increasing and investing in tourism in my part of the world.

Although increasing tourism is crucial for boosting our rural economy and for increasing job opportunities, there are areas that require support if we are to expand tourism. Transport, roads and infrastructure must be invested in to handle an influx of domestic and international tourists. We regularly see long queues to visit Hadrian’s wall along the A69 in my constituency, particularly during school holidays, with known waits to see those wonderful sights.

I am sure the Minister will agree that, when advocating an increase in tourism, we must not overlook the interests of local people who could be impacted by the influx of visitors. Local people who use roads for short journeys should not have to experience travel delay due to the tourist influx, but investing in public services and improving the condition of our roads will be a welcome investment for locals and tourists travelling to the region, resulting in a net benefit to our economy by growing it even further.

We need to consider the interests of local people to ensure that there is proper infrastructure in place to support increasing tourism, allowing visitors to experience the stunning hills, the deep history and community culture of our region. I am proud that the new Labour Government have already committed to improving public transport to reduce delays, directing funding into improving the condition of the roads, such as the £500 million investment to deal with potholes outlined in the Budget. Such attention to investment is welcome following 14 years of austerity and neglect under the Conservatives.

To preserve the rich history of Hexham and Northumberland we need to protect our heritage. This month, Historic England released its heritage at risk register that outlines historic sites in England at risk of decay and damage threatening their survival. The register revealed that 262 of the 4,891 entries at risk are in the north-east. My constituency has a concerning number of sites under threat. They include the Corbridge Roman site, multiple sections of Hadrian’s wall, the church of St Cuthbert in Haydon Bridge and the Kershope castle at Kielder. Vindolanda is further threatened by the possible risk of climate change. Those Roman ruins are preserved in waterlogged environments, but climate change could affect the chemical make-up of the soil and damage artefacts currently preserved in the ground.

The work of Historic England and that of organisations such as the Vindolanda Trust to preserve our history is commendable. Improving infrastructure, investing in the preservation of those historic buildings and places, and restricting climate change, in collaboration with local and national organisations, will boost the regional economy, generate more job opportunities and preserve Northumberland’s rich history. I am sure the Minister will agree that England is a country with a rich historical tapestry, as is the UK, but we cannot overlook Northumberland’s contribution. Through preservation and protection of central heritage sites, we can lead the way for domestic and international tourism to flourish.

A central issue in rural regions, as I outlined in last week’s rural affairs debate, is the skills shortage. Rural regions are used to under-investment and to seeing younger people leave due to an inability to find an appropriate job. That contributes to the migration of young people from rural areas in search of work, contributing to a skills shortage in the region, fundamentally affecting the tourist sector in Northumberland. Such a shortage of skilled workers has a significant impact on the provision of services that could encourage domestic and international tourism to the region. Sonya Galloway from the Vindolanda Trust outlined that one of the biggest challenges jeopardising Northumberland’s tourism is that skills shortage, and problems recruiting people in the hospitality and tourism sector.

By investing in people, to create inclusive employment opportunities and develop skills, we can ensure that the tourism sector in my county flourishes. I am proud of the Labour Government’s advances in employment opportunities for the British workforce, through educational initiatives and reforms to apprenticeship schemes, granting young people the skills and opportunities to enter careers that align with their interests and benefit the British economy and the tourism sector more generally. The Skills England initiative will drive growth across the country and support people to get better jobs when they enter the job market.

When we promote UK tourism abroad, I plead that we consider how to promote Northumberland to that wider international audience, through effective media and marketing of content-first and destination strategies that showcase the experiences of our county. I know that my hon. Friend the Member for North Northumberland (David Smith) planned to be here but could not make it, so I will quickly pay tribute to the magnificent coastline in his constituency.

Collaboration between Visit England and Visit Northumberland would provide a valuable opportunity to promote domestic and international travel to the north-east. Further, increasing funding for national tourism boards would expand marketing, outreach and visibility for the region. The scenery of my constituency is no stranger to the homes of families across the UK and the world: TV’s “Vera” trekked across the region in a matter of minutes to solve a case; there have been a number of series by Hexham’s own Robson Green in which he shares his passion for the beauty of Northumberland; and famously it was on the big screen in “Robin Hood: Prince of Thieves”, where Kevin Costner and Morgan Freeman walk along Hadrian’s wall by Sycamore gap, which is an opportunity that has sadly been denied to future generations by an act of thoughtless vandalism. The continued depiction of Northumberland will continue to shine a light on one of our country’s hidden gems, and I welcome any support that the Minister’s Department can offer to achieve that.

I also want to recognise and commend the incredible work that is already being accomplished on the expansion of the tourism sector in the north-east. The piloting of the destination development partnership was welcome, which saw a £2.25 million investment from the Department for Culture, Media and Sport over three years. Such a scheme has a positive impact in directing tourism towards the north-east, catalysing our north-east Mayor’s 10-year plan to double the size of the regional visitor economy.

I would like to draw attention to the north-east Mayor, my good friend Kim McGuinness, and her announcement in September of her intention to double north-east tourists over the next 10 years, which would double our visitor economy from £5.2 billion and create more than 25,000 new jobs for locals. Those will be situated in not just my constituency in Northumberland but Newcastle-upon-Tyne and areas in the constituencies of Members across the House. I support Kim’s work and that of the North-East combined authority in its commitment to encouraging growth in tourist numbers. I believe that, through collaboration and co-operation, Northumberland can attract domestic and international tourism that can symbiotically benefit the local economy by creating more job opportunities, while providing an enriching, educational and relaxing holiday for visitors.

--- Later in debate ---

[Joe Morris]

I thank the Minister and everyone who has contributed to this very good and enlightening debate. To pick up on a point that my hon. Friend the Member for Cramlington and Killingworth (Emma Foody) made, I should point out that I did grow up in Hexham and am very proud to have grown up in Hexham, although I do support Sunderland. As I said to many of my constituents during the general election campaign, if I can grow up in the north-east and support Sunderland during the 15 and 19-point seasons, I think I can go down to Parliament and advocate for us quite strongly.

[Chris Bryant]

Try being Welsh and liking rugby at the moment.

[Joe Morris]

It certainly teaches resilience. That is one thing that supporting an underwhelming sports team does.

The Minister mentioned music. I should mention Larry O’Donnell, one of my constituency members, who is a bassoonist in the north-east and has often spoken to me about the good work that he and his orchestra do in promoting access to music. I celebrate that.

I have a few points to make as I wind up and thank everyone for their contributions. We need to make sure that tourism is sustainable—that is absolutely right. We need to make sure that the roads are intact, that buses and trains are turning up on time and that we bring local communities with us.

I turn briefly to the landscapes of my constituency. I have been privileged in the past weeks, months and year since being selected as a candidate to engage with the farming community and the work that they have done to diversify, such as by bringing holiday cottages on to their sites. I pay tribute to them as the custodians of Northumberland’s landscape. They are fundamental to a lot of what we offer in Northumberland. It would not be right to talk about tourism without talking about the great work being done by the farming community.

I thank English Heritage for welcoming me to Belsay Hall a few weeks ago. It remains my grandmother’s favourite day out. It was her birthday on Friday; I have got her the mention in Hansard that I promised.

I thank everyone again for taking part in the debate. As the Minister says, we need to grow tourism, but we need to make sure that we grow it outside London and ensure that when people are coming from Chicago, New York, Los Angeles or Tokyo, they consider coming to Hexham spook night, perhaps when they are attending a Newcastle United home game—or a Sunderland home game, in fact. I look forward to welcoming the Minister to one of the many festivals and events in my constituency.

Question put and agreed to.

Resolved,

That this House has considered increasing tourism in Northumberland.