Tourism: Northumberland

Tuesday 19th November 2024 Westminster Hall

16:48

[Joe Morris (Hexham) (Lab)]

I beg to move,

That this House has considered increasing tourism in Northumberland.

It is an honour to serve under your chairship, Sir Roger. I am delighted to see so many other Members in Westminster Hall who share my interest in both the opportunities and concerns for tourism in my part of the world. I extend my thanks to organisations such as Visit Northumberland and the Vindolanda Charitable Trust, as well as Northumberland county council and many members of the public in my constituency, who made valuable contributions ahead of the debate. Before outlining the importance and the challenges of tourism for the region, it is necessary to acknowledge the deep history of my constituency. It is for that precise historic legacy that many tourists can, should, and indeed do visit.

As I outlined in my maiden speech back in July, my constituency is named for the town of Hexham, a medieval town boasting Hexham Abbey, which dates from the 12th century, Hexham Old Gaol, which to my knowledge is the earliest purpose-built prison in England, the beautiful Sele Park, which opened to the public in the 18th century, and the legacy of the Victorian era.

However, the constituency that I represent is so much more than just the town of Hexham. In the north we border Scotland, which is part of the legacy of the border wars between the kingdoms of Scotland and England in the 13th century, and in the south we take in the Allen valleys, which have some of the most stunning scenery in England.

Near Bardon Mill, visitors may find out more about my area’s history from as far back as the first century at Vindolanda, which is the ruins of a Roman auxiliary fort and a UNESCO world heritage site. Hadrian’s wall runs from the constituency of my hon. Friend the Member for Penrith and Solway (Markus Campbell-Savours) to the namesake constituency of my hon. Friend the Member for Newcastle upon Tyne East and Wallsend (Mary Glindon). And I cannot forget to mention Prudhoe castle, which was built as part of a series of Norman castles after the 1066 conquest. It was the only Northumberland castle to resist occupation by the Scots.

It should also be noted that although stars of the big screen recently walked the red carpet at the latest premiere of a film by Ridley Scott, my fellow north-east native, the headlines were stolen by the announcement that a 2,000-year-old knife handle depicting a gladiator had been found in the River Tyne, and that it will be displayed near to where it was found in Corbridge from next year.

Visitors to my constituency will also find The Sill, which is the National Landscape Discovery Centre and a gateway to Northumberland national park. The park is home to the magnificent Kielder forest, which embodies the sheer beauty of the region and which was also the site of my first overnight trip with my school in year 4.

Yet for all that the Hexham constituency boasts deep historic roots, the attraction and the allure for tourists should not be limited to our history. Visiting the region should be as much about the present as the legacy of the past, including the community spirit and the region’s facilities. Attractions include the regular Hexham farmers’ market, Hexham’s bluegrass festival, Ovingham goose fair, the Northumberland county show, a flock of illuminated sheep that can be found at locations along Hadrian’s wall, the Hexham lantern parade, Hexham spook night and the Corbridge Christmas tree festival. The culture of my constituency is an attraction for tourists in and of itself.

That culture is not limited to festivals and markets; there should also be recognition of my constituency’s cuisine and its hospitality sector. For example, there are Restaurant Pine, The Feathers Inn at Hedley on the Hill, Bouchon Bistrot and Restaurant Hjem, to name just a few local inns and restaurants.

The local pubs also contribute to the culture of the community. From the reopening of the Sampson Inn as a community pub in Gilsland to The Tannery in Hexham, where I was first served a pint, to my local pub, The Crown in Humshaugh, and The Falcon in Prudhoe, local pubs contribute immeasurably to the culture of the constituency.

I will also briefly touch on some of the sports tourism available in my constituency. I am not a golfer myself, but I am told that there are world-class courses at Close House, Slaley Hall and Matfen Hall. Close House is a favourite haunt of many people I know; I also know that it draws many visitors to the region, but could draw many more.

However, as I am sure the Minister and every Member present in Westminster Hall knows, despite the rich history and beauty of our region, tourism in Northumberland and the north-east still lags significantly behind tourism in other parts of the United Kingdom. Visit Britain, the national tourism body, has outlined that between September 2021 and October 2023 there were 860,000 domestic visits to Northumberland per year. In the same period, there were 49,000 international visits to Northumberland and 459,000 international visits to the north-east. By comparison, London had over 20 million visitors in 2023, even though, from a personal perspective, I would rather be in my constituency than in London on any given day of the week.

Nevertheless, the north-east remains at the bottom of the league tables on international tourist spending and domestic tourist spending. When we compare tourist spending in London with that in the north-east, we see that London receives £16.7 billion of international tourist spend, while Northumberland received just £20 million of international tourist spend in 2023. That is a stark difference. So, I would like to see the Government prioritise increasing the proportion of overseas visitors to the region, particularly from Germany, France, Netherlands, the Nordic countries and the United States, which already have strong links with the region and which provide key opportunities to maximise the growth potential within Northumberland.

In my constituency, we also have Newcastle airport. However, because my hon. Friend the Member for Cramlington and Killingworth (Emma Foody) is here in Westminster Hall, I am conscious that I only have two thirds of the runway in my constituency. We have had a few discussions about what constitutes constituency airspace. However, it is vital that we work with the airport to support the jobs that it underpins and international tourism in the region. It is crucial that the identity, culture and environment of Northumberland are protected, as is maintaining proper infrastructure, and increasing and investing in tourism in my part of the world.

Although increasing tourism is crucial for boosting our rural economy and for increasing job opportunities, there are areas that require support if we are to expand tourism. Transport, roads and infrastructure must be invested in to handle an influx of domestic and international tourists. We regularly see long queues to visit Hadrian’s wall along the A69 in my constituency, particularly during school holidays, with known waits to see those wonderful sights.

I am sure the Minister will agree that, when advocating an increase in tourism, we must not overlook the interests of local people who could be impacted by the influx of visitors. Local people who use roads for short journeys should not have to experience travel delay due to the tourist influx, but investing in public services and improving the condition of our roads will be a welcome investment for locals and tourists travelling to the region, resulting in a net benefit to our economy by growing it even further.

We need to consider the interests of local people to ensure that there is proper infrastructure in place to support increasing tourism, allowing visitors to experience the stunning hills, the deep history and community culture of our region. I am proud that the new Labour Government have already committed to improving public transport to reduce delays, directing funding into improving the condition of the roads, such as the £500 million investment to deal with potholes outlined in the Budget. Such attention to investment is welcome following 14 years of austerity and neglect under the Conservatives.

To preserve the rich history of Hexham and Northumberland we need to protect our heritage. This month, Historic England released its heritage at risk register that outlines historic sites in England at risk of decay and damage threatening their survival. The register revealed that 262 of the 4,891 entries at risk are in the north-east. My constituency has a concerning number of sites under threat. They include the Corbridge Roman site, multiple sections of Hadrian’s wall, the church of St Cuthbert in Haydon Bridge and the Kershope castle at Kielder. Vindolanda is further threatened by the possible risk of climate change. Those Roman ruins are preserved in waterlogged environments, but climate change could affect the chemical make-up of the soil and damage artefacts currently preserved in the ground.

The work of Historic England and that of organisations such as the Vindolanda Trust to preserve our history is commendable. Improving infrastructure, investing in the preservation of those historic buildings and places, and restricting climate change, in collaboration with local and national organisations, will boost the regional economy, generate more job opportunities and preserve Northumberland’s rich history. I am sure the Minister will agree that England is a country with a rich historical tapestry, as is the UK, but we cannot overlook Northumberland’s contribution. Through preservation and protection of central heritage sites, we can lead the way for domestic and international tourism to flourish.

A central issue in rural regions, as I outlined in last week’s rural affairs debate, is the skills shortage. Rural regions are used to under-investment and to seeing younger people leave due to an inability to find an appropriate job. That contributes to the migration of young people from rural areas in search of work, contributing to a skills shortage in the region, fundamentally affecting the tourist sector in Northumberland. Such a shortage of skilled workers has a significant impact on the provision of services that could encourage domestic and international tourism to the region. Sonya Galloway from the Vindolanda Trust outlined that one of the biggest challenges jeopardising Northumberland’s tourism is that skills shortage, and problems recruiting people in the hospitality and tourism sector.

By investing in people, to create inclusive employment opportunities and develop skills, we can ensure that the tourism sector in my county flourishes. I am proud of the Labour Government’s advances in employment opportunities for the British workforce, through educational initiatives and reforms to apprenticeship schemes, granting young people the skills and opportunities to enter careers that align with their interests and benefit the British economy and the tourism sector more generally. The Skills England initiative will drive growth across the country and support people to get better jobs when they enter the job market.

When we promote UK tourism abroad, I plead that we consider how to promote Northumberland to that wider international audience, through effective media and marketing of content-first and destination strategies that showcase the experiences of our county. I know that my hon. Friend the Member for North Northumberland (David Smith) planned to be here but could not make it, so I will quickly pay tribute to the magnificent coastline in his constituency.

Collaboration between Visit England and Visit Northumberland would provide a valuable opportunity to promote domestic and international travel to the north-east. Further, increasing funding for national tourism boards would expand marketing, outreach and visibility for the region. The scenery of my constituency is no stranger to the homes of families across the UK and the world: TV’s “Vera” trekked across the region in a matter of minutes to solve a case; there have been a number of series by Hexham’s own Robson Green in which he shares his passion for the beauty of Northumberland; and famously it was on the big screen in “Robin Hood: Prince of Thieves”, where Kevin Costner and Morgan Freeman walk along Hadrian’s wall by Sycamore gap, which is an opportunity that has sadly been denied to future generations by an act of thoughtless vandalism. The continued depiction of Northumberland will continue to shine a light on one of our country’s hidden gems, and I welcome any support that the Minister’s Department can offer to achieve that.

I also want to recognise and commend the incredible work that is already being accomplished on the expansion of the tourism sector in the north-east. The piloting of the destination development partnership was welcome, which saw a £2.25 million investment from the Department for Culture, Media and Sport over three years. Such a scheme has a positive impact in directing tourism towards the north-east, catalysing our north-east Mayor’s 10-year plan to double the size of the regional visitor economy.

I would like to draw attention to the north-east Mayor, my good friend Kim McGuinness, and her announcement in September of her intention to double north-east tourists over the next 10 years, which would double our visitor economy from £5.2 billion and create more than 25,000 new jobs for locals. Those will be situated in not just my constituency in Northumberland but Newcastle-upon-Tyne and areas in the constituencies of Members across the House. I support Kim’s work and that of the North-East combined authority in its commitment to encouraging growth in tourist numbers. I believe that, through collaboration and co-operation, Northumberland can attract domestic and international tourism that can symbiotically benefit the local economy by creating more job opportunities, while providing an enriching, educational and relaxing holiday for visitors.

17:01

[Emma Foody (Cramlington and Killingworth) (Lab/Co-op)]

It is an honour to serve under your esteemed chairmanship, Sir Roger. I start by congratulating my hon. Friend the Member for Hexham (Joe Morris) on securing this debate. Tourism is a vital industry in Northumberland and it provides a huge number of livelihoods in our communities. Before we get into the matter at hand, it is really important to correct the record. While Robson Green was born in Hexham, he grew up in Dudley in my constituency.

Now that we have that matter out of the way, in my constituency of Cramlington and Killingworth we are blessed to have access to some of the most beautiful parts of this country. Tourism is the largest share of the economy, bringing in over £1 billion and seeing over 10 million visitors each year. I know that many will go to places such as Hadrian’s wall in the constituency of my hon. Friend the Member for Hexham, or perhaps Bamburgh castle in the constituency of my hon. Friend the Member for North Northumberland (David Smith), but Cramlington and Killingworth in south-east Northumberland is the gateway for many into our great county and a destination in its own right.

We boast some of the best coastline anywhere in the world in Seaton Sluice, which many will know from the detective drama “Vera” as the place where an extraordinary number of bodies happened to turn up. Thankfully for our tourism industry, that is more brilliant fiction than fact, and instead there we find thousands of families, dog walkers, cyclists, surfers and more from across the region and the whole country, enjoying what is a fantastic and well-regarded beach. Events such as Harbour day are fantastic community events and draws for locals and tourists alike.

We have so much more to offer than the beach and the harbour. My hon. Friend the Member for Hexham may have Michelin-starred restaurants, but he should know that my constituency has the best fish and chips in all Northumberland—the world-famous Harbour View fish and chip shop. It is so good that, on Good Friday each year, the queues are so long that it has to provide live entertainment, with musicians and even a magician recently entertaining customers in recent years. It is the opportunity to both have fantastic food and overlook the harbour and the sea, which attract so many people to travel from far and wide to our beautiful county.

Further inland we have access to serene wooded walks through the countryside, such as Holywell Dene, and destinations that attract tourists from near and far to see some of the art on the south-east Northumberland art trail. The Giant Spoon in Cramlington, which represents the area as one of the UK’s breadbaskets, and the eerie but magnificent Capella statue nearby, the Shroud, are again one of the many reasons why people travel to Northumberland. We also have the benefit of the sensational Seaton Delaval hall, a grade 1 listed, English baroque country house that contains all the most eccentric trappings of country life and is run by the National Trust. People travel to see the architecture and the renovations that have kept that hall alive for the public. There is also the famous story of the “White Lady” who fell in love with one of the Delaval heirs and can be seen waiting for her forbidden partner to return. As I mentioned in my maiden speech in the House, it is also the iconic setting of “Geordie Racer”, a part of history in its own right. How can we not mention the great land sculpture of the Lady of the North, or Northumberlandia? This sculpture of a woman set into the ground is 400 metres long and 34 metres high. It is an artistic masterpiece that captures the beauty of the human form using the earth from Shotton mine. There is also a regular market there providing opportunities to support local business, and I can highly recommend the Sunday dinner at The Snowy Owl nearby.

Much of our tourism industry is about experiencing beautiful places such as Seaton Delaval hall or Northumberlandia, but it is also about the people, the culture and the feeling of a place. Geordies are famous for being friendly and kind. It is the passion we have for our places and the people who keep them running every single day that make people want to visit our county, just as much as the beautiful places and sights do. We know that when people come to Northumberland, they leave feeling embraced by a people in the north-east who welcome them and want to share with them the beautiful sights. This industry is reliant on people, and without the support that my friend, the hon. Mackem—sorry, I mean my hon. Friend the Member for Hexham—mentioned so valiantly in his remarks, we face a future where, despite our Geordie charm, it is just not possible for so many of our beautiful places to be enjoyed and protected for the next generation.

17:06

[Max Wilkinson (Cheltenham) (LD)]

It is a pleasure to serve under your chairmanship, Sir Roger. I congratulate the hon. Member for Hexham (Joe Morris) on securing this important debate. I am fortunate enough to have enjoyed tourism in Northumberland very recently; I stayed in Longframlington and Hexham with my wife and daughter, where we visited Hadrian’s wall. During the few days we spent there, we also visited Lindisfarne, from where we took home a bottle of spiced mead. I can recommend it to Members seeking ideas for an alternative Christmas tipple that would be popular with Vikings and monks alike. We enjoyed time at Bamburgh castle, Alnwick castle and Warkworth. At Bamburgh, we saw the exhibition about “The Last Kingdom”, which prompted us to start watching that series on Netflix. If there were a competition for UK castles, Northumberland would surely be the premier league.

Liberal Democrats believe that tourism is the lifeblood of the UK economy. The UK contains a rich tapestry of destinations beyond our capital cities, ranging from traditional bucket-and-spade resorts such as Blackpool to creative hotspots such as Brighton, rural retreats such as the Lake district and modern city attractions such as Hull. If our tourism industry is to flourish, more focus is needed. We must all work, as the Minister alluded to in the previous debate, to rebalance tourism away from London; that is why this debate is so important. Doing so would benefit not only Northumberland, but also my constituency, Cheltenham, which welcomed 2 million visitors in 2022—an influx that supports around 4% of local jobs. Many of those are found in Cheltenham’s excellent hospitality sector, as will be the case in any tourism destination, and most of those businesses will be small and medium-sized enterprises.

The previous Government let small businesses down badly and took them for granted. When businesses needed certainty and stability during the recovery from the pandemic and the energy bills crisis, the chaotic approach of the previous Government made things so much worse. Liberal Democrats have called for a complete overhaul of the unfair business rates system, replacing it with a commercial landowner levy based on the land value of commercial sites rather than their entire capital value, thereby stimulating investment and shifting the burden of taxation from tenants to landowners. That this new Government are exploring changing the broken business rates system is positive and we welcome it, but small and medium-sized businesses need action sooner rather than later—they need it now, and much more urgently as a result of the decision to reduce the retail, hospitality and leisure business rates relief from 75% to 40%.

At the weekend, I visited Emma, the landlady of the Hewlett Arms. She told me that it currently feels as if the Government still do not quite understand properly how the hospitality sector works. She thought that the contribution of independents in the hospitality sector needed to be better acknowledged, and that the combined impact of the Budget, alongside cost differentials between pubs and supermarkets in particular, meant that her job was getting significantly harder. I am sure that applies to many places in tourism destinations, including in Northumberland. I am certain that the new Government have a vision for tourism, having heard about it in the previous debate. I cannot promise the Minister that I will agree on every single point, but I will always aim for the compassionate, creative and constructive approach of the monks at Lindisfarne rather than that of a Viking invader.

17:09

[Saqib Bhatti (Meriden and Solihull East) (Con)]

It is a great privilege to serve under your chairmanship, Sir Roger. As I make my debut as the shadow Minister for DCMS, it is great that I am now shadowing my friend, the hon. Member for Rhondda and Ogmore (Chris Bryant), as he shadowed me in the Department for Science, Innovation and Technology. I hope we will have a constructive debate today and going forward.

I want to thank the hon. Member for Hexham (Joe Morris) for securing this debate and for his illuminating speech about what his constituency, and the whole of Northumberland, offers in the way of tourism. We should all aspire to nurture the tourism industry in our constituencies. I look forward to visiting his constituency in Northumberland in the near future.

We should all recognise the immense contribution of the tourism industry to our economy, our constituencies and our local communities. Tourism is a vital sector, contributing more than £70 billion to the UK economy annually and employing more than 1.6 million people directly, with millions more benefiting indirectly. Indeed, brand Britain depends on a thriving tourism industry.

The latest annual Scarborough Tourism Economic Activity Monitor report on the economic impact of tourism shows that the Northumberland visitor economy has experienced strong year-on-year growth. In 2023, it recorded its highest ever gross value contribution of £1.262 billion, a 7.9% increase from 2022, with Northumberland welcoming more than 10 million visitors. That demonstrates that Northumberland’s tourism industry is continuing its post-covid recovery, thanks in part to the support provided by the previous Government’s tourism recovery plan. I put on record my thanks to the former Members who contributed to that plan, Guy Opperman and Anne-Marie Trevelyan, who are greatly missed on the Conservative side of the House.

However, it is now up to the new Government to demonstrate how they plan to support the tourism sector in sustaining its post-covid recovery. During the general election and throughout their time in power, we have seen no indication yet of a comprehensive, long-term strategy. Can the Minister outline when the Government will present a sector-wide support plan to help counties such as Northumberland, and the businesses that rely so heavily on tourism?

Many businesses in Northumberland are heavily dependent on seasonal tourism in particular, which poses significant challenges when it comes to retaining experienced staff and making long-term investment in their businesses. To truly support local economies such as Northumberland, it is crucial that we shift towards a year-round tourism model, which provides the stability and growth opportunities that our businesses need. Can the Minister confirm whether the Government’s tourism plan will consider specific support for businesses to operate year round, helping them to overcome the seasonal challenges that they face?

The increase in national insurance contributions for businesses, made by the Chancellor in the last Budget, will have a profound impact on the hospitality sector. The sector is vital for the success of tourism-dependent businesses, as we are continually hearing. As noted by many industry leaders, including UKHospitality, it could force many small, tourism-related businesses—including those independent ones previously mentioned—to close, reduce employees’ hours, or even scale back their expansion plans.

Tourism businesses, including hotels, restaurants and attractions, rely on part-time and seasonal workers to meet demand during peak times. The changes in NICs may make it more difficult for those businesses to retain or take on staff, limiting their capacity and ability to make a profit. That is especially concerning for Northumberland, where tourism clearly not only contributes to the local economy, but plays a key role in sustaining small businesses and preserving local jobs.

Given the ongoing recovery of the tourism sector following the pandemic, those additional financial challenges may well threaten to undo much-needed and well achieved progress, particularly for small businesses struggling with already thin margins. Therefore, it is essential that the Government consider how those new cost pressures will affect tourism and hospitality businesses, and that they work to provide support to help those businesses navigate the challenges in that sector successfully.

To unlock Northumberland’s full tourism potential, we must prioritise investment in key supply-side areas such as transport infrastructure, as rightly pointed out by the hon. Member for Hexham . Improved connectivity, whether by road or rail, is vital for attracting domestic and international visitors. Enhancing access to Northumberland’s iconic sites—from Hadrian’s wall to Alnwick castle—will enable more people to experience the county’s rich cultural and historical heritage.

In addition, strengthening digital infrastructure is crucial. Many rural areas in Northumberland suffer from limited broadband, which affects not only local businesses but tourists’ experience. Will the Minister clarify the Government’s commitment to improving Northern Rail and investing in digital infrastructure as part of its tourism strategy?

Northumberland’s tourism industry has demonstrated exceptional resilience in its recovery from the pandemic. However, the Government’s recent changes to national insurance contributions could push small tourism and hospitality businesses to the brink. It is crucial that the Government provide the necessary support to the tourism sector, particularly in counties such as Northumberland, to help them to absorb those additional financial pressures and work towards returning to pre-pandemic levels. I look forward to hearing the Minister’s plans for the future of tourism in the UK and in Northumberland, and for the communities that depend on the industry to thrive.

17:14

[The Minister for Creative Industries, Arts and Tourism (Chris Bryant)]

I again welcome you to the Chair, Sir Roger, and it is good to welcome my hon. Friend the Member for Hexham (Joe Morris). He is actually named in my documents from the Department as “Joe Hexham”; that is probably how he will be presenting himself at the next general election as well, I should think—unless boundaries change in some bizarre, unhelpful way. It is good to see so many new MPs wanting to talk about tourism and the visitor economy, because it is so important to so many parts of the country. As part of the creative industries, it is important that the Government are saying that it is also part of our industrial future.

My hon. Friend the Member for Hexham said in passing that this is about not just the legacy of the past—he listed some of the things in Northumberland from our historical past that are important—but what we do today. One of the things we need to change about our whole tourism strategy as a country is that there is a danger that international visitors think, “The United Kingdom never changes. It’s always got that Parliament building, castles, the monarchy—things like that. You can go next year or the year after.” Actually, we want people to think that now is the time to come to the United Kingdom: “We’re not going to put it off. We’re going to come now.” If they come now, they might come again next year because they want to see a different part of the United Kingdom.

I have a word of caution. My hon. Friend the Member for Hexham said, “Wouldn’t it be a good idea if, when we as the UK are selling our tourism abroad, we specifically mention Northumberland?” I get it. I am a Welsh MP, and I have often said that it would be good if we started mentioning Wales a bit more in our tourism marketing around the world. The question is whether it works.

I have an anecdotal story, but it is true none the less: Charlotte Church, a young Welsh singer—at the time much younger—was asked to go and sing, for George Bush I think, in the White House. She sang very beautifully, and afterwards George Bush was introduced to her and asked where she was from. She said, “Wales.”. He said, “What state is that in?” To which she said, “Terrible.”. There was a complete meeting of minds.

That story makes an important point about our tourism strategy. I completely agree that it is embarrassing that so many international visitors conceive of coming to the UK as being only about visiting London—or, as I said in the other debate, perhaps Bath or Oxford and Cambridge as a day visit and then maybe Edinburgh. There is far more to see in the United Kingdom. The question is how we best effect that change.

We may be able to do several things. There is no point in my rehearsing the numbers of people who go to the north-east in compared with London, and the difference in spend; my hon. Friend did that perfectly. I want to change that, but that will require a five or 10-year strategy, which I hope we will be able to publish over the coming months. I would be interested to talk to people from different parts of the country about making sure that we put a strategy in place that will genuinely work.

My hon. Friend also talked about the difficulty of ensuring that local people are not shunted out by the tourist influx. One of the things I am keen to work on more is the question of short-term lets. If, as often happens on the coastline, large numbers of short-term lets are all full for two or three months and completely empty for the rest of the year, that does not seem like a win for the local community. That is why, building on what the previous Government did with their legislation on short-term lets, we hope to launch a consultation fairly soon on how we can develop a register of such lets, so that at least we know what is out there, and on how we could use that register to better effect to try to get the benefits of tourism, including visitors not just coming during the day, but staying overnight, without the downsides that sometimes come with that.

Several Members mentioned particular places in Northumberland. I think “Vera” got a look-in several times, which is inevitable—I do not know what Northumberland is going to do if “Vera” ever stops. Brenda is a wonderful actress, but I do not know whether she has another 50 years in her.

My favourite place, which was mentioned by the hon. Member for Cheltenham (Max Wilkinson), is Lindisfarne. We have a little painting of Lindisfarne in our downstairs toilet at home in Wales: it is a place of phenomenal beauty and extraordinary history. It is extremely well run and has thousands of visitors every year. I have swum in the sea at Cullercoats—in winter, too, which is quite an ambitious thing.

Both Bamburgh castle and Alnwick castle have been referred to. In fact, I think I am right in saying that Northumberland has more castles than any other county in England. Wales might beat everywhere else on the castle front, but that is Edward I for you. I think Alnwick castle is the second largest in England; it certainly has the second largest number of rooms. It is still the home of the Northumberlands and an extraordinary place to visit.

Tourism for music was not mentioned, but the north-east has a phenomenal music tradition. Sam Fender was on in Newcastle when Pink was on in Gateshead: I know that because I went to Pink. It was a phenomenal concert—the whole region was alive, with every single hotel room in the whole area taken—but people may wonder whether it is a good idea to have two massive concerts at the same time, how that can be managed to best effect and whether it is good for the local economy or whether it would be better to spread them out.

My hon. Friend the Member for Cramlington and Killingworth (Emma Foody) referred to having the best fish and chips. I have been in many debates in my years in Parliament, and I must have heard nearly every MP say that the best fish and chips come from such and such a place in their constituency. I warn her against that, because you end up eating an awful lot of fish and chips in the process. I am sure her frame can take it, but I would just say that what makes a good fish and chip shop is actually its range—and the best fish and chip shop equipment is provided by Preston and Thomas. It is no longer functioning in Cardiff, but it had the best range none the less. I know that because my father’s best man was either Preston or Thomas. I can’t remember which.

I turn to the destination development partnership pilots. Up in the north-east, as I saw when I visited not long ago, there is a real determination to seize the opportunity, not just in individual constituencies or local authority areas but across the whole region. I really praise Kim McGuinness: she is absolutely determined that the numbers are going to change. A key part of it is about trying to bring in a new centre—let us hope that it may become a national centre of excellence for hospitality and tourism—based in Newcastle, but working across the whole of the region. It would be good to get additional investment in that.

One thing that has often worried me—this relates to a point that the shadow Minister made—is that in many other countries around the world, people are so proud of tourism that they think of a job in the hospitality industry not as something you do if you really have to, because you have to pay for a course at university or are on a gap year or whatever, but as something people do for the whole of their life, because they are proud of the community they live in and want people to enjoy it. It is a proper career for a whole life.

To enable that here, we need to do several things. We need proper determination across the country that that is what we are going to do. We have to change the whole ethos around serving people in the hospitality industry. We have to enable the industry to work with the Government to develop more career pathways. Tourism must be a key part of the industrial strategy. All the different bits of it, from the moment somebody lands in this country to the moment they leave, need to be singing in the same way. We also have to reform the apprenticeship levy so that it works for small businesses and the creative industries in general. We have to bind together all of the creative industries: we have already talked about music, but lots of people travel for sport as well. It all needs to work together if we are really going to change the prosperity of this country as it derives from tourism.

That is why what is happening in the north-east is so important. I visited not long ago, and I expect to visit in the next fortnight as well. I am very keen to work with those on the ground who want to ensure that tourism becomes an even more significant part of the economy in the north-east.

I welcome the shadow Minister, the hon. Member for Meriden and Solihull East (Saqib Bhatti). I have written down, “Welcome him and be nice.” To be fair, I am quite fond of him: we were on the Foreign Affairs Committee together. Where it is possible for us all to drive the economy forward together, there is no partisan advantage. I am very happy to work with him. I know he has my number and I have his, in more ways than one. I very much hope that we can work together.

The hon. Gentleman asked about a sector-wide plan. As I said, in the next few weeks I will make a speech about tourism in which I hope to lay out some of our ambitions. It may be that we want to do a much more substantial piece of work on our long-term and medium-term ambitions in tourism for the whole of the United Kingdom. We will be thinking about that over the next few weeks.

The hon. Gentleman asked about the issue of seasonal staffing. That is a legitimate point that relates to issues that other parts of the economy have had with seasonal workers coming in from other parts of the country. I was really struck, when I was talking to the French Tourism Minister a couple of weeks ago, by the fact that we have a seasonal workers deal with France so that British people can work in ski resorts there. It affects the best part of 100,000 people, who go over and work there every year. It may be that there are perfectly sensible arrangements that we can come to in that regard.

The hon. Gentleman asked about the additional support that we will provide. That sounds like the Conservative party asking for additional spending, but the problem with additional spending is that it normally requires additional taxation—this is one of the problems of opposition. My party has been in opposition in Parliament for more of my years than it has been in government. If I may make a suggestion to him, it is that you cannot ask for one without willing the other. If the Leader of the Opposition made a fatal flaw last week in her questions to the Prime Minister, it was not recognising that if you are going to ask for more money to be spent, you also have to will the ends and the means.

I fully understand the problems that the visitor and hospitality sector faces. It is tough running a pub or a restaurant, and it has been for many years. The margins are extremely narrow. The hon. Member for Cheltenham said that we had slashed business rate relief, or cut it—I don’t know that he used the word “slashed”—from 75% to 40%. He could have said that we took it from 0% to 40%, because it was not guaranteed beyond the end of the year. We have made it permanent, which is a good thing.

I fully understand the problems that the sector faces, but some of them relate to long-term stability and sustainability and trying to ensure that businesses have the staff they need. I hope that the north-east will be essential in developing that for the whole of the United Kingdom, perhaps in association with other countries around the world. We also need an NHS that functions, buses that turn up on time, a railway system that works, local authorities that mend the roads and a planning system that works and is properly resourced. The whole public sector needs to function in order for the private sector to function. That is why I am proud of the Budget: in the medium and long term, it will help us to secure our economic future.

As I think my hon. Friend the Member for Hexham and all Members in this Chamber will agree, tourism is an essential part of our economic future. It is the fourth largest industry in the world. We have lost share in that over recent years, but even if we were to continue losing share, we could still grow it within the United Kingdom. I am absolutely determined to do that, but it cannot be based just on bringing more and more people to London. I would like more people to come to London, but it cannot just be about that. It has to be based on understanding the full panoply of what we have to offer across the whole of the United Kingdom. Sometimes that will be based on art forms, like being able to see where films or TV series were made or where musicians are from. I note that Framlingham castle is now apparently more famous for Ed Sheeran’s song “Castle on the Hill” than it is for Queen Mary discovering that she was about to be Queen, which was historically what it sold itself on.

I go right back to the point that my hon. Friend the Member for Hexham made at the very beginning. It is not just the legacy of the past that we need to celebrate in our tourism; it is what Britain is today. That is the best way to secure a long-term, secure economic future for our tourism industry in Northumberland and across the whole of the United Kingdom.

[Sir Roger Gale (in the Chair)]

As the Chairman I am not allowed to participate in the debate, but as the Minister comes from the land of song he might like to know that Brenda lives in Thanet and is the chairman of the Thanet male voice choir.

17:30

[Joe Morris]

I thank the Minister and everyone who has contributed to this very good and enlightening debate. To pick up on a point that my hon. Friend the Member for Cramlington and Killingworth (Emma Foody) made, I should point out that I did grow up in Hexham and am very proud to have grown up in Hexham, although I do support Sunderland. As I said to many of my constituents during the general election campaign, if I can grow up in the north-east and support Sunderland during the 15 and 19-point seasons, I think I can go down to Parliament and advocate for us quite strongly.

[Chris Bryant]

Try being Welsh and liking rugby at the moment.

[Joe Morris]

It certainly teaches resilience. That is one thing that supporting an underwhelming sports team does.

The Minister mentioned music. I should mention Larry O’Donnell, one of my constituency members, who is a bassoonist in the north-east and has often spoken to me about the good work that he and his orchestra do in promoting access to music. I celebrate that.

I have a few points to make as I wind up and thank everyone for their contributions. We need to make sure that tourism is sustainable—that is absolutely right. We need to make sure that the roads are intact, that buses and trains are turning up on time and that we bring local communities with us.

I turn briefly to the landscapes of my constituency. I have been privileged in the past weeks, months and year since being selected as a candidate to engage with the farming community and the work that they have done to diversify, such as by bringing holiday cottages on to their sites. I pay tribute to them as the custodians of Northumberland’s landscape. They are fundamental to a lot of what we offer in Northumberland. It would not be right to talk about tourism without talking about the great work being done by the farming community.

I thank English Heritage for welcoming me to Belsay Hall a few weeks ago. It remains my grandmother’s favourite day out. It was her birthday on Friday; I have got her the mention in Hansard that I promised.

I thank everyone again for taking part in the debate. As the Minister says, we need to grow tourism, but we need to make sure that we grow it outside London and ensure that when people are coming from Chicago, New York, Los Angeles or Tokyo, they consider coming to Hexham spook night, perhaps when they are attending a Newcastle United home game—or a Sunderland home game, in fact. I look forward to welcoming the Minister to one of the many festivals and events in my constituency.

Question put and agreed to.

Resolved,

That this House has considered increasing tourism in Northumberland.

17:33

Sitting adjourned.