Tourism: Northumberland

Roger Gale Excerpts

Tuesday 19th November 2024 Westminster Hall

[The Minister for Creative Industries, Arts and Tourism (Chris Bryant)]

I again welcome you to the Chair, Sir Roger, and it is good to welcome my hon. Friend the Member for Hexham (Joe Morris). He is actually named in my documents from the Department as “Joe Hexham”; that is probably how he will be presenting himself at the next general election as well, I should think—unless boundaries change in some bizarre, unhelpful way. It is good to see so many new MPs wanting to talk about tourism and the visitor economy, because it is so important to so many parts of the country. As part of the creative industries, it is important that the Government are saying that it is also part of our industrial future.

My hon. Friend the Member for Hexham said in passing that this is about not just the legacy of the past—he listed some of the things in Northumberland from our historical past that are important—but what we do today. One of the things we need to change about our whole tourism strategy as a country is that there is a danger that international visitors think, “The United Kingdom never changes. It’s always got that Parliament building, castles, the monarchy—things like that. You can go next year or the year after.” Actually, we want people to think that now is the time to come to the United Kingdom: “We’re not going to put it off. We’re going to come now.” If they come now, they might come again next year because they want to see a different part of the United Kingdom.

I have a word of caution. My hon. Friend the Member for Hexham said, “Wouldn’t it be a good idea if, when we as the UK are selling our tourism abroad, we specifically mention Northumberland?” I get it. I am a Welsh MP, and I have often said that it would be good if we started mentioning Wales a bit more in our tourism marketing around the world. The question is whether it works.

I have an anecdotal story, but it is true none the less: Charlotte Church, a young Welsh singer—at the time much younger—was asked to go and sing, for George Bush I think, in the White House. She sang very beautifully, and afterwards George Bush was introduced to her and asked where she was from. She said, “Wales.”. He said, “What state is that in?” To which she said, “Terrible.”. There was a complete meeting of minds.

That story makes an important point about our tourism strategy. I completely agree that it is embarrassing that so many international visitors conceive of coming to the UK as being only about visiting London—or, as I said in the other debate, perhaps Bath or Oxford and Cambridge as a day visit and then maybe Edinburgh. There is far more to see in the United Kingdom. The question is how we best effect that change.

We may be able to do several things. There is no point in my rehearsing the numbers of people who go to the north-east in compared with London, and the difference in spend; my hon. Friend did that perfectly. I want to change that, but that will require a five or 10-year strategy, which I hope we will be able to publish over the coming months. I would be interested to talk to people from different parts of the country about making sure that we put a strategy in place that will genuinely work.

My hon. Friend also talked about the difficulty of ensuring that local people are not shunted out by the tourist influx. One of the things I am keen to work on more is the question of short-term lets. If, as often happens on the coastline, large numbers of short-term lets are all full for two or three months and completely empty for the rest of the year, that does not seem like a win for the local community. That is why, building on what the previous Government did with their legislation on short-term lets, we hope to launch a consultation fairly soon on how we can develop a register of such lets, so that at least we know what is out there, and on how we could use that register to better effect to try to get the benefits of tourism, including visitors not just coming during the day, but staying overnight, without the downsides that sometimes come with that.

Several Members mentioned particular places in Northumberland. I think “Vera” got a look-in several times, which is inevitable—I do not know what Northumberland is going to do if “Vera” ever stops. Brenda is a wonderful actress, but I do not know whether she has another 50 years in her.

My favourite place, which was mentioned by the hon. Member for Cheltenham (Max Wilkinson), is Lindisfarne. We have a little painting of Lindisfarne in our downstairs toilet at home in Wales: it is a place of phenomenal beauty and extraordinary history. It is extremely well run and has thousands of visitors every year. I have swum in the sea at Cullercoats—in winter, too, which is quite an ambitious thing.

Both Bamburgh castle and Alnwick castle have been referred to. In fact, I think I am right in saying that Northumberland has more castles than any other county in England. Wales might beat everywhere else on the castle front, but that is Edward I for you. I think Alnwick castle is the second largest in England; it certainly has the second largest number of rooms. It is still the home of the Northumberlands and an extraordinary place to visit.

Tourism for music was not mentioned, but the north-east has a phenomenal music tradition. Sam Fender was on in Newcastle when Pink was on in Gateshead: I know that because I went to Pink. It was a phenomenal concert—the whole region was alive, with every single hotel room in the whole area taken—but people may wonder whether it is a good idea to have two massive concerts at the same time, how that can be managed to best effect and whether it is good for the local economy or whether it would be better to spread them out.

My hon. Friend the Member for Cramlington and Killingworth (Emma Foody) referred to having the best fish and chips. I have been in many debates in my years in Parliament, and I must have heard nearly every MP say that the best fish and chips come from such and such a place in their constituency. I warn her against that, because you end up eating an awful lot of fish and chips in the process. I am sure her frame can take it, but I would just say that what makes a good fish and chip shop is actually its range—and the best fish and chip shop equipment is provided by Preston and Thomas. It is no longer functioning in Cardiff, but it had the best range none the less. I know that because my father’s best man was either Preston or Thomas. I can’t remember which.

I turn to the destination development partnership pilots. Up in the north-east, as I saw when I visited not long ago, there is a real determination to seize the opportunity, not just in individual constituencies or local authority areas but across the whole region. I really praise Kim McGuinness: she is absolutely determined that the numbers are going to change. A key part of it is about trying to bring in a new centre—let us hope that it may become a national centre of excellence for hospitality and tourism—based in Newcastle, but working across the whole of the region. It would be good to get additional investment in that.

One thing that has often worried me—this relates to a point that the shadow Minister made—is that in many other countries around the world, people are so proud of tourism that they think of a job in the hospitality industry not as something you do if you really have to, because you have to pay for a course at university or are on a gap year or whatever, but as something people do for the whole of their life, because they are proud of the community they live in and want people to enjoy it. It is a proper career for a whole life.

To enable that here, we need to do several things. We need proper determination across the country that that is what we are going to do. We have to change the whole ethos around serving people in the hospitality industry. We have to enable the industry to work with the Government to develop more career pathways. Tourism must be a key part of the industrial strategy. All the different bits of it, from the moment somebody lands in this country to the moment they leave, need to be singing in the same way. We also have to reform the apprenticeship levy so that it works for small businesses and the creative industries in general. We have to bind together all of the creative industries: we have already talked about music, but lots of people travel for sport as well. It all needs to work together if we are really going to change the prosperity of this country as it derives from tourism.

That is why what is happening in the north-east is so important. I visited not long ago, and I expect to visit in the next fortnight as well. I am very keen to work with those on the ground who want to ensure that tourism becomes an even more significant part of the economy in the north-east.

I welcome the shadow Minister, the hon. Member for Meriden and Solihull East (Saqib Bhatti). I have written down, “Welcome him and be nice.” To be fair, I am quite fond of him: we were on the Foreign Affairs Committee together. Where it is possible for us all to drive the economy forward together, there is no partisan advantage. I am very happy to work with him. I know he has my number and I have his, in more ways than one. I very much hope that we can work together.

The hon. Gentleman asked about a sector-wide plan. As I said, in the next few weeks I will make a speech about tourism in which I hope to lay out some of our ambitions. It may be that we want to do a much more substantial piece of work on our long-term and medium-term ambitions in tourism for the whole of the United Kingdom. We will be thinking about that over the next few weeks.

The hon. Gentleman asked about the issue of seasonal staffing. That is a legitimate point that relates to issues that other parts of the economy have had with seasonal workers coming in from other parts of the country. I was really struck, when I was talking to the French Tourism Minister a couple of weeks ago, by the fact that we have a seasonal workers deal with France so that British people can work in ski resorts there. It affects the best part of 100,000 people, who go over and work there every year. It may be that there are perfectly sensible arrangements that we can come to in that regard.

The hon. Gentleman asked about the additional support that we will provide. That sounds like the Conservative party asking for additional spending, but the problem with additional spending is that it normally requires additional taxation—this is one of the problems of opposition. My party has been in opposition in Parliament for more of my years than it has been in government. If I may make a suggestion to him, it is that you cannot ask for one without willing the other. If the Leader of the Opposition made a fatal flaw last week in her questions to the Prime Minister, it was not recognising that if you are going to ask for more money to be spent, you also have to will the ends and the means.

I fully understand the problems that the visitor and hospitality sector faces. It is tough running a pub or a restaurant, and it has been for many years. The margins are extremely narrow. The hon. Member for Cheltenham said that we had slashed business rate relief, or cut it—I don’t know that he used the word “slashed”—from 75% to 40%. He could have said that we took it from 0% to 40%, because it was not guaranteed beyond the end of the year. We have made it permanent, which is a good thing.

I fully understand the problems that the sector faces, but some of them relate to long-term stability and sustainability and trying to ensure that businesses have the staff they need. I hope that the north-east will be essential in developing that for the whole of the United Kingdom, perhaps in association with other countries around the world. We also need an NHS that functions, buses that turn up on time, a railway system that works, local authorities that mend the roads and a planning system that works and is properly resourced. The whole public sector needs to function in order for the private sector to function. That is why I am proud of the Budget: in the medium and long term, it will help us to secure our economic future.

As I think my hon. Friend the Member for Hexham and all Members in this Chamber will agree, tourism is an essential part of our economic future. It is the fourth largest industry in the world. We have lost share in that over recent years, but even if we were to continue losing share, we could still grow it within the United Kingdom. I am absolutely determined to do that, but it cannot be based just on bringing more and more people to London. I would like more people to come to London, but it cannot just be about that. It has to be based on understanding the full panoply of what we have to offer across the whole of the United Kingdom. Sometimes that will be based on art forms, like being able to see where films or TV series were made or where musicians are from. I note that Framlingham castle is now apparently more famous for Ed Sheeran’s song “Castle on the Hill” than it is for Queen Mary discovering that she was about to be Queen, which was historically what it sold itself on.

I go right back to the point that my hon. Friend the Member for Hexham made at the very beginning. It is not just the legacy of the past that we need to celebrate in our tourism; it is what Britain is today. That is the best way to secure a long-term, secure economic future for our tourism industry in Northumberland and across the whole of the United Kingdom.

[Sir Roger Gale (in the Chair)]

As the Chairman I am not allowed to participate in the debate, but as the Minister comes from the land of song he might like to know that Brenda lives in Thanet and is the chairman of the Thanet male voice choir.