Oral Answers to Questions

Jim Shannon Excerpts

Thursday 14th June 2012 Commons Chamber

[Mr Vaizey]

Ofcom already has regulations in place to prevent the advertising of high fat, sugar and salt products in children’s programming. I understand that those regulations have had an effect, in that the exposure of young children to that kind of marketing has been reduced by between one third and a half.

[Jim Shannon (Strangford) (DUP)]

I thank the Minister for that reply. Do you feel that it is time for the relevant Health Minister and yourself to have a joint campaign to address—

[Mr Speaker]

Order. The hon. Gentleman is becoming a more experienced Member by the day. I ask him not to use the word “you”. Debates, including questions, go through the Chair. He is asking the Minister for a response. Perhaps he will complete his question. We look forward to it.

[Jim Shannon]

Thank you for that correction, Mr Speaker.

Would the Minister consider having a joint campaign between his Department and the Department of Health to ensure that the effect of advertising on children’s health is better addressed?

[Mr Vaizey]

I will take on board the hon. Gentleman’s suggestion that I should meet colleagues at the Department of Health to discuss what further measures we can take.