Businesses in Rural Areas

James Naish Excerpts

Wednesday 18th June 2025 Westminster Hall

[Steff Aquarone]

On balance, I agree—partly to manage the local housing supply and encourage the local tourism economy, but also for reasons of public safety and improved standards. The people I speak to and who approach me are usually the ones whose standards I have no worries about, but there are many out there who probably would benefit from registration. That is the right, balanced approach, so I support what the hon. Lady says.

Going back to buses, with the right public transport infrastructure constituents of mine could commute to the many thousands of jobs emerging in what is fast becoming the global centre of excellence for agritech. Likewise, those bringing their expertise to Norfolk could more fully enjoy the environmental and lifestyle benefits of our county and my constituency, while bringing a new and expanding clientele to our local businesses.

I look forward to hearing from many others about the rural businesses in their areas. I am grateful for the interventions so far and I expect that we will hear of many shared challenges and frustrations, but I am also excited about the opportunities just waiting for the support they need to kick-start them. The rural economy is a sleeping giant waiting to be awoken. Let us do for rural and coastal communities what we did as a country for industrialised towns and cities in the second half of the last century. We just need the Government to grasp the reins and tackle the challenges that we face.

[James Naish (Rushcliffe) (Lab)]

I believe there was a rural White Paper in 1995, followed by a similar one in 2000, but then a 15-year gap until the productivity plan and another eight-year gap until the “Unleashing rural opportunity” paper of 2023, which was 28 pages in total. Does the hon. Gentleman agree that we need a clear, defined rural strategy that ties all those elements together to release the potential of rural Britain?

[Steff Aquarone]

I agree, and I thank the hon. Gentleman for giving me the perfect platform to remind the House of my support for a coastal communities Minister—but that is outside the scope of this particular debate. This issue requires not only strategic vision and leadership from the top, but empowerment and resources on the ground; if another strategy will help that, I support it. The number of papers the hon. Gentleman referred to reminds us all of the cross-party ambition here—we just have to get on and do it, and this feels like a good time to grasp that nettle. We already contribute hundreds of billions to the economy, but there are billions more just waiting to be unlocked all over our country. With real support, vision and strategy, we can transform the rural economy into the powerhouse it has been before and should be in the future.