World Book Day

Helen Hayes Excerpts

Thursday 5th March 2026 Westminster Hall

[Helen Hayes (Dulwich and West Norwood) (Lab)]

I beg to move,

That this House has considered World Book Day.

It is a pleasure to see you in the Chair, Mrs Hobhouse. I am grateful to the Backbench Business Committee for allocating time for this debate. I am tempted to dedicate this debate to every parent or carer whose child has ever announced that they wanted to go to school for World Book Day as the Very Hungry Caterpillar, Flat Stanley or the tiger who came to tea; who has looked optimistically at their floor mop late at night, wondering whether it would pass as a Harry Potter broomstick; or who celebrated quietly when their child’s costume of choice was a more modest “Where’s Wally?” or Mr Bump.

It is important to be clear at the outset, however, that while dressing up for World Book Day is a source of great joy and excitement—sometimes accompanied by a degree of last-minute panic—for children and parents across the country, and for the commuters who get to appreciate the wonder and creativity of the costumes during the morning school run, that is not the core purpose of World Book Day. It is also important that any dressing up to mark World Book Day is done in an inclusive way, so that no child misses out on the opportunity to dress up because of a lack of resources or parental time.

[Amanda Hack (North West Leicestershire) (Lab)]

I want to celebrate our local libraries and how much they give to our communities. Castle Donington library hosts not only a uniform swap but a dress-up swap, which is so important for affordability. Libraries are also working hard to tackle the literacy crisis that we face, as just one in three children aged eight to 18 say that they enjoy reading in their spare time. Will my hon. Friend join me in thanking libraries in North West Leicestershire, many of which are run by volunteers, for their dedication and the abundance of good that they give back to our communities, not just on World Book Day but week in, week out?

[Helen Hayes]

My hon. Friend is absolutely right. World Book Day is a collaboration between lots of different organisations across our communities, and libraries are central to that.

This year, we mark the 30th anniversary of World Book Day, which was first celebrated in 1996. Although it was founded by UNESCO, it was based on an idea from Pere Vicens, a prominent Spanish publisher from Barcelona and a former president of the International Publishers Association. He and his colleagues were reacting to the notion, common in the early 1990s, that books would be obsolete within 25 years. Their idea was to promote the Spanish tradition of giving books and roses on St George’s day, 23 April. That date did not work so well in the UK, as it regularly clashes with the Easter break, so we mark World Book Day on the first Thursday in March—today, in fact.

This year, World Book Day takes place during the Government’s National Year of Reading, which is supported by the National Literacy Trust and other partners. I pay tribute to the parents, carers, teachers, support staff, early years practitioners, librarians, bookshops, authors, illustrators, publishers and others across the country who support and facilitate the celebration of World Book Day in numerous and ingenious ways.

[Ms Julie Minns (Carlisle) (Lab)]

On that point, I invite my hon. Friend to pay tribute to my constituent Hayley Slack. She wrote the book “Little Coffee Cup”, copies of which are printed entirely on recycled coffee cups. Does my hon. Friend agree that such an innovative approach to book writing and publishing encourages young people not only to read, but to think about sustainability?

[Helen Hayes]

That is a wonderfully creative way to engage children, not only in reading but in a wider and important area of learning.

I pay particular tribute to the schools and public libraries across my constituency of Dulwich and West Norwood; they are going above and beyond this week. I also pay tribute to the wealth of independent bookshops with which my constituency is particularly blessed, including the Paper Cat children’s bookshop, where I recently had the privilege of meeting the Gruffalo in person, and to the brilliant Stepping into Stories children’s literary festival, which goes from strength to strength each year.

The core purpose of World Book Day is to promote reading for fun. World Book Day is the UK’s largest reading for pleasure campaign and is run by a charity of the same name. World Book Day is a delivery partner for the National Year of Reading. This year it is encouraging children to “Go All In” for World Book Day. The charity distributes 23.5 million £1 book tokens annually—sent to every UK primary school, plus secondary schools and nurseries on request—which children can exchange for a book from a selection chosen with the input of children and publishers.

World Book Day is enormously successful. In 2025, 91% of UK children aged five to eight took part in a World Book Day activity, and 93% of UK adults are aware of the event. A quarter of children on free school meals said that the first book they owned came as a result of the World Book Day £1 book tokens.

This is important because reading has such enormous benefits. A child who is read to at ages one to two scores more highly in reading, spelling, grammar and numeracy skills at ages eight to 11. Reading for pleasure at ages 10 to 16 has a substantial positive effect on vocabulary, spelling and maths performance by the age of 16. Children who are read to frequently at age five are over half a school year ahead in reading performance at age 15 compared with those who are read to infrequently or not at all.

For children growing up in poverty, being read to daily at age five is significantly associated with a greater chance of avoiding poverty in adulthood. The Education Committee, which I Chair, has heard that reading for pleasure is a “driver of social mobility” and an “anti-poverty strategy”.

Reading helps develop children’s vocabulary. Studies have shown that the language used in books is more complex than spoken language, helping children learn more words and get used to more complex sentence structures. Reading has been shown to help develop empathy, especially towards stigmatised groups. Professor Jessie Ricketts, professor of psychology at Royal Holloway, University of London, said that reading allows children to learn about things outside of their own experiences. She said:

“When we pick up a book, there may be characters and environments that are not part of our lived experience. That is particularly important for people who are not moving around much and may not have access to those things.”

Shared reading in the early years improves emotional closeness between child and caregiver. It lifts the parent’s mood, increases warmth and reduces stress, enabling the sensitive and nurturing interactions that young children need to thrive.

Reading also helps children with their cognitive development. Reading with young children helps develop their attention and memory skills, and learning to read helps develop the area of the brain responsible for processing language. Evidence from neuroscience states:

“There is clear evidence that learning to read shapes the brain, resulting in the tuning of an area specialising in word processing”.

Yet despite this huge range of benefits, the number of children reading for pleasure—choosing of their own volition to read when they have a choice about how to spend their time—is declining.

The National Literacy Trust’s annual literacy survey 2025 found that the percentage of children and young people who enjoy reading is at its lowest in 20 years, with just one in three children and young people aged eight to 18 saying that they enjoy reading in their free time. That is a decrease of a third since 2005. Fewer than one in five children and young people aged eight to 18 read something daily in their free time in 2025. The decline is not evenly distributed across all demographics. Girls are significantly more likely to read for pleasure than boys. In 2025, 39% of girls aged eight to 18 said that they enjoy reading, compared with just 26% of boys.

Reading for pleasure also declines as children get older. Among children aged five to eight, 63% say that they enjoy reading, declining to 47% of eight to 11-year-olds, 30% of 11 to 14-year-olds and 29% of 14 to 16-year-olds. The situation in England is substantially worse than internationally, with the most recent progress in international reading literacy study in 2021 finding that 29% of English pupils said they “very much like” reading, compared with the international average of 42%.

Children’s reading patterns are not established in a vacuum. It is striking that a recent BookTrust survey found that 70% of parents and carers said they face challenges in sharing books with their child. That rises significantly to 75% for those parents on low incomes.

It is in that context that the Education Committee is undertaking an inquiry on reading for pleasure. We are exploring why there has been a generational shift in reading for pleasure and what can be done to reverse the trend. We are looking across the sector to assess the role of schools, early years settings, libraries, parents, authors, publishers and more, and we are looking at the different groups of children and families who are least likely to read for pleasure and how they can be supported to read more.

So far, the inquiry has received around 180 pieces of written evidence and has held two oral evidence sessions during which we have heard from academics, charities and experts. I would like to put on record my thanks to children and their teachers from Mulberry Canon Barnett primary school, who came into Parliament today to talk to the Committee about their experiences of reading.

The evidence we have received cites a number of possible reasons for the decline in reading for pleasure. Barriers to children’s reading for pleasure include an increase in recreational screen use. Onyinye Iwu, a children’s author and secondary school art teacher, said that her pupils told her,

“we have TikTok. What’s the point?”

As she continued,

“You’ve got TikTok, you’ve got Netflix, you’ve got the film coming out, so why would you read the book?”

We also heard that the focus on reading proficiency and an overcrowded curriculum can mean that reading for pleasure is seen as a “nice to have”, crowded out of the everyday practice of some schools. A Department for Education survey found that 21% of parents of secondary-aged pupils and 14% of parents of primary-aged pupils said their children were too busy with homework to find time for reading.

We have heard that cuts to library services and school libraries have limited access to books. Local authority spending on public libraries decreased from £1.5 billion in 2009-10 to £673 million in 2022-23, followed by a slight increase the following year. The Great School Libraries campaign found that there were 10% fewer libraries in secondary schools between 2019 and 2022, and that 15% of secondary schools had a library but no budget at all for it. I warmly welcome the Government’s commitment to ensure that every primary school has a school library by the end of this Parliament and to provide funding for secondary school libraries.

The lack of a quiet reading environment due to overcrowded housing and reduced community provision is also making a difference to the reading habits of children from the lowest income backgrounds. The evidence also points to a decline in reading among adults, leading to less shared reading with children and less role-modelling of reading by adults. The Reading Agency found that only 53% of UK adults now read regularly for pleasure, compared with 58% in 2015. Children are more than twice as likely to report seeing parents relax by watching TV than by reading. Luke Taylor, senior researcher at the Centre for Social Justice, told the Committee that it is particularly important for boys to see men reading, and highlighted a lack of male role models as a factor in the lower levels of reading among boys.

It is also important that children can find themselves in books. Children from minoritised communities are particularly likely to say that they do not see themselves in what they read. Only 24% of children’s books published in 2024 featured a racially minoritised character. Onyinye Iwu said that although there was a boom in ethnically diverse books in 2020, it has not been sustained.

The Committee also reviewed evidence on what works to get children reading. We have heard that connecting reading to children’s interests is important. The National Literacy Trust survey found that two in five children and young people were motivated to read when material related to a favourite film or TV series, or matched their interests or hobbies. Debbie Hicks, creative director at the Reading Agency, told the Committee that tying reading in with interests such as sports, music or science, technology, engineering and maths can offer

“really familiar entry points for reluctant readers.”

Our witnesses spoke of the need for “mirrors and windows” to ensure that children are represented in books while also being exposed to different cultures and experiences. Onyinye Iwu said that there has been a “big jump forward” in the availability of books with diverse characters and stories, but a much narrower range of authors is still being regularly highlighted and promoted in shops and in the curriculum. Witnesses spoke of the need for children to have genuine “choice and agency” over what they read. The National Literacy Trust survey found that a quarter of children said that being free to choose what they wanted to read was a motivating factor.

The Committee has heard that children with special educational needs and disabilities, especially those with dyslexia, can struggle to access traditional texts. Ellen Broomé, the chief executive officer of the British Dyslexia Association, said that dyslexic children can find reading

“difficult, exhausting and something they avoid”

and that they can have

“feelings of failure and embarrassment and stigma around their reading.”

The evidence that we have received has emphasised the importance of accessible texts for children with SEND and ensuring that read-for-pleasure initiatives are inclusive.

We have also heard that seeing reading as a social activity is a motivating factor for children. Children are motivated to read by social factors such as having opportunities to discuss books with their peers or—as we heard from children at Mulberry Canon Barnett primary school this morning—to act out the story in class or have the opportunity to continue or finish the story themselves. Professor Jessie Ricketts highlighted the special importance of social factors for teenagers, as they are

“very much guided by what their peers think”

and often do not see reading as a social activity.

There is much to be learned from World Book Day for the encouragement of reading for pleasure all year round. Professor Teresa Cremin told the Committee that teachers should aim to

“spread World Book Day practice…throughout the year”

by supporting children to read in their own time and to develop the habit of reading. She said:

“If you had a rich reading pedagogy in your classroom, every day is World Book Day. Every day I am trying to support you 32 as readers. It is my job...not an occasional piece”.

Jonathan Douglas, chief executive of the National Literacy Trust, and Annie Crombie, co-chief executive of BookTrust, told the Committee that events such as World Book Day have “immense value” in creating a buzz of excitement around reading and making partners on the ground feel that they are part of something bigger. However, they highlighted the need for that to be built on a wider infrastructure of reading activity throughout the year.

The Education Committee will make our recommendations to the Government later this year. The benefits of reading for pleasure for children and adults are enormous; they speak directly to some of the most significant challenges that children and young people face around mental health and wellbeing and the impacts of screen time and social media. Reversing the decline must therefore be an urgent priority.

I will end by once again thanking everyone who is involved in supporting this year’s World Book Day and the National Year of Reading. Whether they are marking World Book Day by dressing up as their favourite character or simply curling up in a corner with a good book, I hope they enjoy the day.

--- Later in debate ---

[Helen Hayes]

I thank all hon. Members who contributed to this debate. It has been a consensual debate, celebrating the power of World Book Day and the benefits of reading.

It has also been an enlightening debate, in which we have learnt about the poetic talent of the hon. Member for Windsor (Jack Rankin), which he should be congratulated on. We have learnt about the Cyclops costume of my hon. Friend the Member for Bracknell (Peter Swallow), which he has mentioned previously in the Select Committee. We are all very anxious to see it in real life. We have heard from the hon. Member for South Devon (Caroline Voaden) about how a whole career can be built on World Book Day costumes, and from my hon. Friend the Member for Dunstable and Leighton Buzzard (Alex Mayer) about the book she wrote. Congratulations are due to her on her success in getting Dunstable the recognition it deserves.

It was lovely to hear from my hon. Friend the Member for Glasgow West (Patricia Ferguson) about the benefits of Dolly Parton’s Imagination Library. Many years ago, I spent a summer at Drumchapel, and it is lovely to hear that the community there has benefited from that brilliant initiative. We have heard about literary traditions on the Isle of Wight, and the benefits of reading for communities across the country, including in Northern Ireland.

This has also been a serious debate, in which we have recognised that reading is a powerful part of our toolkit for tackling many of the serious challenges that our children face, from closing the disadvantage gap to improving mental health and wellbeing. We will take those lessons forward from the debate, with a commitment to spread throughout the year all the good practice and benefits of the fun and excitement of World Book Day, as we continue to grapple with the challenge of how we support more children in getting back into reading for pleasure.

Question put and agreed to.

Resolved,

That this House has considered World Book Day.