Town Centres: Stoke-on-Trent

Debate between Gareth Snell and Jim Shannon

Wednesday 15th January 2025 Westminster Hall

[Gareth Snell]

My hon. Friend has basically stolen one part of my speech, because I was going to congratulate Longton Exchange on the mini-renaissance that is taking place in that town, and in particular the work it does on the Longton carnival and the pig walk—unfortunately, I was unable to make it last year, but I very much intend to be there in April for this year’s. It is those sort of small cultural events—and the small but determined work of dogged individuals who love where they live and have pride in the place they call home—that will deliver the upturn and improvement to our town centres.

[Jim Shannon (Strangford) (DUP)]

I commend the hon. Gentleman for securing the debate. There will not be a town centre in this great United Kingdom that does not suffer from the problem of online shopping, which takes trade away from the town centre. Does he agree that one of the things that could be done—we look to the Minister on this—is to help micro and small businesses in city centres with start-up funds? Those businesses bring people in, bring employment in and help the economy.

[Gareth Snell]

The hon. Gentleman, as always, is absolutely right. He has hit the nail on the head. Whether it is Strangford or Stoke-on-Trent, the town centres and small and medium-sized enterprises, whether they are a service, a community organisation or retail, are sometimes the places that people have most affinity with because they have a personal relationship with the owner. In Stoke-on-Trent we find that the microbusinesses that can be run from someone’s garage or back bedroom thrive.

The big stores tend to be able to weather the economic climate that we find ourselves in, but for mid-sized shops the high street is probably just outside of financial reach because of business rates and because the footfall is not there. The high street is struggling because of the decisions of the last Government. Regardless of fault, things need to be addressed by the present Government. I have absolute confidence that the Minister and his team at the Department will do that.

I want to focus mostly on Hanley city centre, but I also want to pay tribute, as did my hon. Friend the Member for Stoke-on-Trent South, to the amazing work in Longton. I will not repeat what she has already adequately and wonderfully put on the record, but I want to briefly talk about Fenton and Stoke. Fenton is a town that Arnold Bennett did not really forget. He took it out of the books because he did not like his mother-in-law, but that is an entirely different debate.

The work being done around Fenton town hall to turn the area into a vibrant community hub is fabulous; I am thinking of Ben Husdan and the community interest company that he works with, and Restoke, which runs the town hall, and the Step Up Stoke charities. I hold my surgeries in the café there and when I have time off I go there to enjoy the city that I live in and call home. The events run there draw people in from all over the west midlands; they have demonstrated that, with determination and a little bit of community spirit, something wonderful can be achieved. A model has been put together that could be used in other parts of Stoke-on-Trent.

I also want to pay tribute to the work being done by Jeff Nash and his team at the Spode site in Stoke. A hub is emerging there with support from levelling-up funds. To give credit to the last Government, they put some money in, as did the city council. The site demonstrates that the heritage buildings in my constituency, which are sometimes considered to be part of our past, can actually be part of our future. And that demonstrates that with a bit of imagination and a bit of support, which I know the Government are committed to, we can deliver real regeneration, new homes and good quality jobs for the new future for the city that I think is there.

I turn to Hanley—possibly the most challenging town centre of the six towns that make up Stoke-on-Trent. The Minister is aware of that because he kindly met me, along with Councillor Jane Ashworth, leader of Stoke-on-Trent council, chief exec Jon Rouse, and Rachel Laver, the wonderful chief executive of the Chambers of Commerce. For many years Hanley has been a challenge. It has been seen as, “If we fix Hanley, we fix everything else”, and there is an argument that that is correct. But the solutions have always dwarfed the scale of the challenge.

Like Hull, Mr Turner, Stoke-on-Trent deserved more from the last Government. We were given levelling-up funds, but the last Conservative council decided that the best thing they could do with the support offered was to build a car park. An economically deprived city’s working age people in in-work poverty were told that their lives were going to be levelled up with the building of a multi-storey, colourful car park on the edge of the city centre—and “That’s your lot!” That car park, ironically, is now costing the council money because it was so poorly planned and executed that the revenue it should have generated is not there. It is now a loss for the council, which is a demonstration of the legacy of the last Government.

On top of that, the last Conservative council made grand aspirational plans for arenas and shopping centres. On paper, they looked wonderful—what the artist’s impression showed would be wanted in every town centre. But there was no plan, no money and no intention. That is something that the council learned from the last Conservative Government when it comes to economic regeneration across this country.

We look to the Government not to solve our problems for us—I want to be clear to the Minister that I am not here with a begging bowl to ask for handouts; I firmly believe that the future of our city has to be driven by our city—but for them to join us in a new partnership by putting the governmental shoulder behind our municipal wheel. If we are able to forge a new partnership for the city centre, we will meet the housing demand. We can more than meet the demands placed on us by Government, and then some, if we have the land consolidation powers that Homes England executes, and if we had a self-replenishing fund for the pump-priming work, and could look at remediation of brownfield sites.

We have the building blocks in the city centre. The work done by Richard Buxton, Jonathan Bellamy and Rachel Laver, through the city centre’s business improvement district, is phenomenal. They almost always have a bright idea about something we could do in Stoke-on-Trent to bring people into the city, whether that is food markets or their work on supplementing the municipal support they should have had from a council suffering budget cuts. That is the wardens, street cleaning and street scene work.

We have good policing led by Sergeant Chris Gifford, doing their best to ensure that the city centre feels safe. That is also a challenge because of the reduction in drug and alcohol support services that the previous Government thrust upon us, meaning that people who need help cannot get it, so they gravitate to our town centre, causing a social problem.

Creative Industries: Stoke-on-Trent

Debate between Gareth Snell and Jim Shannon

Tuesday 8th October 2024 Westminster Hall

[Gareth Snell (Stoke-on-Trent Central) (Lab/Co-op)]

I beg to move,

That this House has considered support for the creative industries in Stoke-on-Trent.

It is a pleasure to serve under your chairmanship, Dame Caroline. I thank Members for joining me in what I hope will be a much better-tempered debate than the one you have just officiated over.

Stoke-on-Trent was and is the crucible of creativity. We were at the forefront of the last industrial revolution, and we are now quietly and diligently leading our very own creative renaissance in the city and the surrounding area. The last measurement suggested that growth in our creative industries stood at about 6.3%, which is in no small part down to the determination of a number of organisations. With your indulgence, Dame Caroline, and that of Members present, I will take a short canter through the A to Z of the cultural organisations and institutions in Stoke-on-Trent that are doing so much excellent work.

Let me start with Appetite, a public arts organisation that has been demonstrating to communities across north Staffordshire not only that public art is available to everybody but the joy that can be had from interaction with and involvement in art, in a way that would not normally have been available to some communities even 10 years ago.

B arts is a wonderful participatory arts organisation that currently has its Bread in Common shop at the bottom of Hartshill Road in my constituency, where it has fused creativity with a burning passion for food justice.

We are also home to some incredibly well-placed and innovative business organisations. Carse & Waterman, a Stoke-based animation company, is doing world-leading work from a converted bank on Stoke high street.

Members will have noticed the change to some of the design work on the crockery and tableware in the Members’ Dining Room, which has all come from Duchess China 1888 in Stoke-on-Trent, where it still manufactures using high-grade bone china techniques, and does so with flair.

On the ceramics front, Emma Bailey is still active in Stoke-on-Trent. She is one of the most beautiful designers, using her talent for creativity and art to keep alive the spirit and patterns of Clarice Cliff, who was of course one of the city’s best-known residents.

Alongside the well-known names we have a growing group of freelancers—I will talk to the Minister about this later—who indulge in the opportunity to turn their creative ability into a viable income. We have a network of individuals who see creativity as a path for their own determination, success and fulfilment, and we need a bit of help to ensure that that can come to fruition.

[Jim Shannon (Strangford) (DUP)]

I commend the hon. Gentleman on securing this debate. It is a pleasure to see him back in the House, and I thank him for his contribution. He has outlined what is happening in Stoke, and we have the same things across Northern Ireland and in my constituency. In Northern Ireland, creative industries contribute some £1 billion to the economy, and the Department for Communities estimates that they account for some 5% of the entire workforce and 29,000 jobs.

In my town of Newtownards, action has been taken on controlled graffiti, as it costs the council and the Northern Ireland Housing Executive money to cover up illegal graffiti. A company has come up with a real opportunity for the creative sector in possibly employing students from local colleges to partake in action on illegal graffiti. Does the hon. Gentleman feel that is something the creative industries can do to help practically, in all communities?

[Gareth Snell]

The hon. Gentleman, who is my friend, is absolutely right. With the right structure, creativity and public art can go a long way to helping to reduce some of the structural problems we see in our communities, whether that be antisocial behaviour or derelict buildings. If he would ever like to join us for a tour around Stoke-on-Trent, I can show him some of the wonderful public art and particularly some of the murals on our buildings, which not only succinctly tell the story of the city but do so much to brighten up the place in a vibrant way.

I had reached G in my A to Z, so I shall talk about “The Great Pottery Throw Down”, which is not only a wonderful demonstration of the heritage skills we have in Stoke-on-Trent but proof that blockbuster television can be made in Stoke-on-Trent. We are privileged that it is filmed at Gladstone Pottery Museum, which was also the set for “The Colour Room”, a wonderful Sky adaptation of the life of Clarice Cliff. That demonstrates that with the right imagination anything is possible in Stoke.

That imagination is what has allowed us to take some of our heritage buildings back into use. The Spode site in the middle of Stoke town is becoming a createch hub—a place where creative industries and organisations are coming together to work together, not only to share their ideas and aspirations but to put their creative skills to use. That is producing this microcosm of energy and ideas that is having real dividends for those organisations, particularly as they now have a shared apprenticeship scheme that allows individuals from Staffordshire University to see different areas of the creative industries that could be available to them once they graduate.

One of the organisations involved is i.creation. It is run by the wonderful Andy Jackson, who does so much work in terms of community news and helping organisations to tell a better story about who they are.

Just down the road from Andy’s i.creation we have Junction 15, which is technically in the constituency of my hon. Friend the Member for Newcastle-under-Lyme (Adam Jogee), but we are one big, happy north Staffordshire family. One of Junction 15’s directors won an Emmy for the work they did at the 2008 Beijing Olympics. [Interruption.] The Minister corrects me—not for the first time—but we will hear his speech later.

We are fortunate in north Staffordshire that underpinning the creative industry are two wonderful universities. Next year, Keele University is bringing in a music production, game design and digital media course, because it realises that growing a pipeline of local talent is important for growing the local creative industry.

One of the companies looking for that pipeline is Lesniak Swann, an award-winning business-to-business marketing organisation. The company has asked me to point out that the creative industry is one of our best export markets because the work we do in the UK is highly desirable to organisations around the world. Lesniak Swann does wonderful B2B marketing work, which is incredibly creative, from its home in Stoke-on-Trent but for companies based in Norway and America. We need to think about where our creative industries can contribute to UK exports.

All this is part of Made in Stoke, a network of entrepreneurs, philanthropists and individuals who have a connection to our city and who want to come together to make it better. One of the strands they are looking at is how individuals who have gone away from Stoke-on-Trent and done wonderful things in arts, culture and creativity can come back to the city to help to inspire the next generation of new and aspiring creatives.

If people do come to Stoke, one of the best places they can visit is the New Vic Theatre, a purpose-built theatre in the round. Again, it is just over the border in the constituency of my hon. Friend the Member for Newcastle-under-Lyme, but, again, we are one big, happy north Staffordshire family. The work the theatre does is not just about award-winning stage productions that often come down to London’s west end. It also does outreach work through Borderlines, which uses creativity and culture to tackle community cohesion issues and community prejudices through art, drama and music. Both as a theatre and through outreach work, the New Vic has been able to demonstrate that, if they want to be involved, there is a role in culture and creativity even for some of the toughest communities that may not immediately have thought about it.