Proposed Visitor Levy

Danny Beales Excerpts

Wednesday 25th March 2026 Westminster Hall

[Damian Hinds]

I do agree; the hon. Member makes some very good points about national insurance contributions, which I will go on to talk about further. He also makes some very good points about looking at the set of taxes as a whole—we cannot just look at a bed tax or a tourism tax without thinking about all the other taxes. However, if I may, I promise him that I will come on to those matters later.

Inbound tourism is something that we are rather good at as a country. How could we not be, when we have great cities such as London, Manchester, Edinburgh, York, Bath and Brighton, as well as the lakes, the Peaks, the moors, the dales and the beautiful South Downs, part of which I have the privilege of representing? There is also our literary heritage, not least Alton and the village of Chawton in East Hampshire, the home of Jane Austen. Britain is also the birthplace of more sports than most of us could name if we were prompted to do so in 60 seconds. There is also the draw of screen “on location” sites, as we have recently seen in the “Starring Great Britain” campaign, west end theatre, live music and much more.

There is also the small matter of the English language—and believe it or not, even the weather actually acts in our favour. The fact that so much more of our inbound tourist infrastructure is indoor means that our tourist season is much longer, and we have considerably less seasonality in our tourist numbers, than many of our competitor nations.

All those things help to explain our success. We are the seventh or eighth biggest country in the world by tourist arrivals, but we are even higher—third in the world, in fact—for tourist receipts. Of course, that is particularly driven by London, which is a very high-value market, but overall, tourism is our third largest services sector by export earnings, and comparable to goods sectors such as automotive and pharmaceutical.

We do inbound tourism well, then; but tourism is also a competitive market and the reality is that we are not doing as well as we used to. We are doing well, but worse. Over the last 30 years, the UK’s market share of world tourism has tumbled. It has come down by something like half.

[Danny Beales (Uxbridge and South Ruislip) (Lab)]

I will just pick up on that point about competitiveness and competitive advantage. Is it not the case that those much-visited cities—Paris, Rome, many cities in Spain and others throughout Europe—have measures such as this proposed levy, yet they have not seen decreases in tourism? How is that a competitive advantage point for us? Is it not actually the case that tourists want the culture, events, activities and even investments in policing that this sort of measure could fund?

[Damian Hinds]

I do not know if the hon. Gentleman heard the earlier intervention by the hon. Member for Torbay (Steve Darling), who made the point—quite rightly—that we cannot look at a single tax in isolation. I will come on to discuss that point, and I will invite the hon. Member for Uxbridge and South Ruislip (Danny Beales) to look at the maths on what happens when we add up all the taxes together and compare the cities that he has just mentioned with cities in this country.

We have lost market share, and it turns out that reaching the big target that the Government now have, to reach 50 million arrivals in the next few years, will involve—believe it or not—us losing more market share. Therefore, the great big ambition is for us to lose share of the global market for tourism. We should be much more ambitious than that.

Governments of all sorts and all flavours have acknowledged the importance of tourism, verbally and in writing. I will not go through all the sector deals and so on that there have been through the years. We now have, or at least anticipate, the visitor economy growth strategy from the current Government. However, I do not think—and I am not making a party political point here, because this applies to multiple Governments—that any Government in this country in my lifetime have ever given attention to this sector commensurate with its importance and potential.