Football Governance Bill [HL]

Baroness Bennett of Manor Castle Excerpts

Committee stage
Monday 16th December 2024 Lords Chamber

One of my amendments suggests that fans should be consulted on the issue. Opinion polls suggest they will support the banning of commercial relationships between their club and gambling companies. The other simply requires the regulator to ensure that such a ban is put in place. Both are likely to lead to the same result. They present an opportunity for professional football to restore its reputation as a force for good in this country; for clubs to show they are capable of putting their fans above short-term profits; and for the Government to demonstrate that sporting Great Britain can lead the way in protecting the health of the next generation. I beg to move.

[Baroness Bennett of Manor Castle (GP)]

My Lords, it is a great pleasure to follow the noble Lord, Lord Foster. I commend him on his leadership of Peers for Gambling Reform, of which I am a member. I apologise that I have not taken part at Second Reading and earlier parts of Committee. The Bill was being covered for the Green group by my noble friend Lady Jones. I am pleased to share with your Lordships’ House that her hip operation on Friday went very well and she should be back soon after Christmas. In the meantime, noble Lords get me instead.

The noble Lord, Lord Foster, has outlined the arguments, which I think are unassailable, for both amendments. I am particularly taken with Amendment 255, to prevent gambling advertising and sponsorship in football, because that will take us to where we need to go.

I declare a recent meeting with the group Gambling with Lives, particularly Liz and Charles Ritchie, who were bereaved following the gambling suicide of their son Jack in 2017. As the noble Lord, Lord Foster, said, we are seeing increasingly awful levels of harm, particularly among young people. There has been a doubling of the number of young people aged 11 to 17 with problem gambling, and 44 % of people who exhibit problem gambling are at high risk of thinking about suicide.

It struck me, listening to the Committee earlier today, that a phrase was used a great deal: fans are the lifeblood of the sport. Surely that is an illustration of the fact that the health of fans should be a matter of great concern to football clubs. The Lancet commission on gambling declared very explicitly only a month or so back that gambling has to be treated as a public health problem, and public health solutions are needed. That means protecting people from the gambling messages bombarding them.

I will quote a couple of statistics from 2021-22. There may have been a slight improvement since then, but not very much. During a single televised match, 3,500 gambling logos can appear. On “Match of the Day”, a gambling brand was visible up to 89% of the time. This can be described only as a bombardment and, as the noble Lord said, the consultation very clearly showed the views of fans.

We have also seen real progress from the Big Step campaign, which has been commended and is another illustration that campaigning works. But people are having to devote their lives to this cause, because the Government and the clubs are not doing the right thing. This, surely, is a place where the Government should step in to act.

[Baroness Fox of Buckley (Non-Afl)]

My Lords, the noble Lord, Lord Foster, and the noble Baroness, Lady Bennett of Manor Castle, will be unsurprised to know that I oppose these two amendments, which I will do briefly.

If the gambling industry is pouring money into football, I would say that that is a good thing. Anti-gambling commentators talk as if this were drug money coming from the Mafia. The whole tone is moralistic. We have already heard mention of match-fixing and cheating, as though it is all incredibly sordid and terrible. But let me just remind the Committee that betting firms are legitimate businesses. What, so they use their sponsorship to increase their market share—what is wrong with that? Is all football sponsorship beyond gambling to be forced to pass an ethics test—some kind of purity test? This is football, not some puritan revival movement.

Let us be honest: lots of football clubs need and appreciate this sponsorship money. It is all well and good that the Premier League has collectively agreed to withdraw gambling sponsorship from the front of clubs’ match-day shirts. That is a voluntary measure—it is up to it—but the truth is that, as we have ascertained in these debates, the Premier League can afford such lucrative virtue signalling, as I consider it. For the lower-tier and lower-league clubs and for the EFL, however, such sponsorship money is often invaluable. The Bill aims to help clubs become more financially sustainable, so the last thing it needs is external parties or legislators turning off one financial tap. This would mean that some cash-strapped clubs would face ruin if deprived of such revenue.

The Bill has been put forward in the name of fans and, whatever my reservations, I do not doubt that people have the fans at the heart of their discussions, whichever side they are on. But I remind noble Lords that millions of fans are less bothered about what logo appears on a player’s shirt or on advertising boards than they are about the quality on the pitch. There is more than a whiff of nanny state when they are patronisingly told by anti-gambling advocates that the ban would be for their own protection. It seems that anti-gambling campaigners do not trust fans to make their own decisions and make the right judgments about how they spend their own money.

Writing on this issue, Jon Bryan—who is an excellent commentator on the whole issue of gambling, which he posits and reminds us is a pleasurable leisure activity—says that it also undermines any notion of fans’ agency. The notion is put forward that, as soon as fans see a logo on a football shirt, they will rush off and place a bet, as though they are being groomed and just one punt away from addiction. This treats adult fans as children, and it is infantilising. It is often posed—