Asked by: Lord Pack (Liberal Democrat - Life peer)
Question to the Cabinet Office:
To ask His Majesty's Government what recent assessment they have made of the social media network X in line with the guidance SAFE Framework: the 4 principles for HMG Brand Safety, and when that assessment was made of X as an appropriate network for government communications.
Answered by Baroness Anderson of Stoke-on-Trent - Baroness in Waiting (HM Household) (Whip)
The Government Communications Service (GCS) undertakes assessments of platforms, such as X and Bluesky, when there are significant platform updates. The last assessment on X was made in April 2023.
SAFE is the single, comprehensive framework that the government uses for these assessments, providing thorough guidance and processes to ensure appropriate use of digital advertising environments.
The platform X is currently used for non-paid communications activity only (also known as 'organic' activity). There are currently no government or ministerial accounts on Bluesky and no SAFE Framework assessment has been completed.
Asked by: Lord Pack (Liberal Democrat - Life peer)
Question to the Cabinet Office:
To ask His Majesty's Government what guidance they use in addition to the SAFE Framework: the 4 principles for HMG Brand Safety to evaluate their use of a social media network for non-paid-for posts.
Answered by Baroness Anderson of Stoke-on-Trent - Baroness in Waiting (HM Household) (Whip)
The Government Communications Service (GCS) undertakes assessments of platforms, such as X and Bluesky, when there are significant platform updates. The last assessment on X was made in April 2023.
SAFE is the single, comprehensive framework that the government uses for these assessments, providing thorough guidance and processes to ensure appropriate use of digital advertising environments.
The platform X is currently used for non-paid communications activity only (also known as 'organic' activity). There are currently no government or ministerial accounts on Bluesky and no SAFE Framework assessment has been completed.
Asked by: Lord Pack (Liberal Democrat - Life peer)
Question to the Cabinet Office:
To ask His Majesty's Government whether they have considered creating a Gov.uk account on Bluesky, and if so, when that consideration took place, and what the outcome was.
Answered by Baroness Anderson of Stoke-on-Trent - Baroness in Waiting (HM Household) (Whip)
The Government Communications Service (GCS) undertakes assessments of platforms, such as X and Bluesky, when there are significant platform updates. The last assessment on X was made in April 2023.
SAFE is the single, comprehensive framework that the government uses for these assessments, providing thorough guidance and processes to ensure appropriate use of digital advertising environments.
The platform X is currently used for non-paid communications activity only (also known as 'organic' activity). There are currently no government or ministerial accounts on Bluesky and no SAFE Framework assessment has been completed.
Asked by: Lord Pack (Liberal Democrat - Life peer)
Question to the Cabinet Office:
To ask His Majesty's Government what plans they have to make more use of Bluesky in their digital communications.
Answered by Baroness Smith of Basildon - Leader of the House of Lords and Lord Privy Seal
The Government uses a range of channels to reach and engage the public. Any use of these platforms is assessed against the high standards for digital safety set out in the Government Communication Service SAFE (Safety and suitability, Ads context, Freedom of speech and Ethics and enforcement) framework.
Individual departments make their own decisions on the best platforms within the GCS SAFE framework to use to communicate with the public.