King’s Speech

Lord Foster of Bath Excerpts

Tuesday 14th November 2023 Lords Chamber

[Lord Foster of Bath (LD)]

My Lords, I regret that the time constraints make it impossible to comment on the many valuable contributions we have already heard, not least that from the noble Viscount, who is always worth listening to. But I do want to pay tribute to our three maiden speakers.

In thanking the noble Lord, Lord Butler, for his comments earlier, I declare my interest as chairman of Peers for Gambling Reform. On behalf of its 150 members, I recently wrote to the Prime Minister, acknowledging that the Government’s gambling White Paper included many of the measures we have been campaigning for, including a statutory levy, affordability checks and bringing online stakes and prizes more in line with land-based gambling. We strongly welcomed the White Paper, while arguing for additional measures—not least those referenced by the noble Lord, Lord Butler—and pressing for speedy implementation.

Speedy implementation was promised by the Government, and my letter argued that the King’s Speech offered an opportunity to reaffirm that promise, providing the assurances that so many want that there will be no further delay in gambling reform. So I was disappointed that the Speech made no reference to gambling reform. Therefore, I hope that, when the Minister responds, he will give a clear assurance that gambling reforms will progress as rapidly as possible.

However, one issue is woefully addressed in the White Paper: gambling advertising, marketing and sponsorship. We and our children are bombarded with, and incentivised to gamble by, ads on TV, on the radio, online, on social media and in direct emails. No wonder the noble Lord, Lord True, speaking from the Dispatch Box last year, said that as a sports fan he was

“sick and tired of gambling advertising being thrust down viewers’ throats”.—[Official Report, 27/1/22; col. 446.]

The promotion of gambling products has grown exponentially, with an annual spend now in excess of £1.5 billion, and a growing amount of it online. One in six adults follow gambling companies on social media, as do a surprising number of children. Also growing has been the level of public concern about the way gambling companies are using ever more sophisticated means to attract new customers and persuade existing ones to spend more. They use a range of techniques to keep customers hooked, from disguising losses as wins and celebrating near-misses to offering so-called free bets, free money and free spins. No wonder 50 academics recently called for “badly needed” restrictions, claiming:

“In our opinion it has become quite clear that the gambling products being offered and the ways in which they are promoted are harmful to individual and family health and damaging to national life”.


Following a review of evidence, the Advertising Standards Authority said:

“Several studies … found associations between advertising exposure and the behaviour of problem and at-risk gamblers,”


with some

“robust enough to support the existence of an association between exposure and gambling behaviour”.

The charity GambleAware said there was a “missed opportunity” in the White Paper for greater regulation of gambling advertising and marketing. It wrote:

“Almost half (45%) of 11–17-year-olds are exposed to gambling marketing on social media each week. Our research shows that increased exposure to gambling can influence attitudes towards gambling and the likelihood of gambling participation in the future, which in turn comes with an increased risk of harm”.


Under the heading

“Gambling Advertising has no public benefit and contributes to harm”,


the Coalition Against Gambling Ads, citing numerous pieces of research, concluded:

“There is good evidence that, for a considerable number of people, gambling advertising substantially contributes to disordered gambling”.


The White Paper itself points to research showing that gambling advertising and marketing leads people to start gambling, existing gamblers to gamble more and those who have stopped to start again.

Given this link between gambling advertising and harm, some organisations are taking matters into their own hands. The Guardian has banned all gambling ads. Even the Premiership has agreed to ban shirt-front gambling logos, and some football clubs have gone much further, ending gambling sponsorship deals and banning ads. Reading City Football Club, for example, said it is

“pleased to commit to helping eliminate harmful gambling ads, which are a scourge on our beautiful game”.

Even the gambling industry itself has made concessions, albeit small, with the whistle-to-whistle ban on ads during football matches. These are all welcome and, backed by research evidence, show an acceptance of the damaging impact of this barrage of gambling marketing and so the need for greater action. Several other countries are taking action to ban or restrict gambling advertising. The vast majority of the British public want us to do the same.

We were promised a public health approach to gambling. I believe such an approach should lead to significant curbs on advertising, a ban on direct marketing, an end to all inducements to gamble and the phasing out of sports sponsorship, yet the White Paper proposals do little of this. As the charity Gambling With Lives says:

“Gambling advertising is designed to encourage people to gamble. The more people gamble, the more likely they are to be at risk of harm. It’s not rocket science”.


It really is not rocket science.

We have a large number of people who suffer gambling harm, including a surprising number of children, an even greater number of people impacted by it and, tragically, far too many gambling-related suicides. Current gambling advertising is contributing to this and more robust action is needed. I encourage the Minister to ensure speedy implementation of existing White Paper proposals, but will he also acknowledge the need to go back to the drawing board in respect of gambling advertising and come up with proposals that acknowledge the huge weight of UK and international research evidence and the huge public support for far tougher measures?