Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what steps they are taking to prevent under-18s from being exposed to gambling advertisement, sponsorship and marketing on social media and online platforms.

Answered by Lord Parkinson of Whitley Bay - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)

We have struck a balanced and evidence-led approach to gambling advertising which tackles aggressive advertising which is most likely to appeal to children, while recognising that advertising is an entirely legitimate commercial practice for responsible firms.

Last year, HM Government published a White Paper on gambling which outlined a comprehensive package of reforms to make gambling safer. This followed an exhaustive assessment of the evidence, including on gambling advertising. We concluded that further action on advertising was needed, which is why we and the Gambling Commission are introducing measures to tackle the most aggressive and harmful advertising practices by preventing bonuses being constructed and targeted in harmful ways, giving customers more control over the marketing they receive, and introducing messaging about the risks associated with gambling.

This supplements the already robust rules in place to ensure that gambling advertising is socially responsible and that it cannot be targeted at or strongly appeal to children. This includes specific licence conditions for operators, including the requirement to abide by the UK Advertising Codes, which further regulate how gambling operators advertise. The UK Advertising Codes were strengthened in 2022, with new protections for children and vulnerable adults.

Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what assessment they have made of the joint report by the University of Bristol and Channel 5 New Season, More Self-Regulation, More Marketing, published in September 2023, which found that 92 per cent of social content marketing ads sent by major gambling brands in the opening weekend of the Premier League were not clearly identifiable as advertising.

Answered by Lord Parkinson of Whitley Bay - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)

His Majesty’s Government recognises that, while millions of people gamble online without experiencing problems, for some it becomes an addiction with serious consequences. In our approach to gambling advertising, we have struck a balanced and evidence-led approach which tackles aggressive advertising that is most likely to appeal to children, while recognising that advertising is an entirely legitimate commercial practice for responsible firms.

There are robust rules in place to ensure that gambling advertising is socially responsible and cannot be targeted at or strongly appeal to children. The Government welcomed the voluntary whistle-to-whistle ban on TV betting advertisements during live sports programmes, agreed by industry. According to figures from the Betting and Gaming Council, the ban reduced the number of views of gambling advertisements by children (aged 4–17) by 70 per cent over the duration of live sporting programmes. We also welcomed the Premier League’s announcement that it will ban gambling sponsors from the front of shirts, and are working with a wider group of sports governing bodies to introduce a code of conduct on responsible gambling sponsorship.

Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what assessment they have made of the case for strengthening current advertising codes, including the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP) code 2.1.

Answered by Lord Parkinson of Whitley Bay - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)

The Advertising Standards Authority is responsible for the enforcement of the advertising codes while its sister organisation, the Committee of Advertising Practice, codifies advertising standards. Both organisations operate independently of the Government and monitor developments in technology and advertising techniques to ensure that the codes are enforced and remain fit for purpose.

Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what steps they are taking to ensure that companies, such as Meta, appropriately regulate advertisements on their platforms to ensure compliance prior to publication; and whether they will consider imposing a ban on platforms that repeatedly fail to do so.

Answered by Lord Parkinson of Whitley Bay - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)

Online advertising in the UK is regulated independently by the Advertising Standards Authority (ASA) which administers and enforces the advertising codes. While the codes apply to advertisers, the ASA works with major platforms including Meta through its Intermediary and Platform Principles pilot to help uphold the UK Non-broadcast Advertising Code.

The Government’s Online Advertising Programme is creating a new regulatory framework to tackle illegal advertising and to increase protections for children across the online advertising supply chain. We will legislate when parliamentary time allows, and will publish a second consultation on the details of the framework. In the meantime, we have created the Online Advertising Taskforce to bring industry and government together to drive non-legislative action.

Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government, further to their policy paper High Stakes: Gambling Reform for the Digital Age, published on 27 April, when they will publish the cross-sport Code of Conduct outlined in that paper; and whether they will include an implementation timeline.

Answered by Lord Parkinson of Whitley Bay - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)

All domestic sports governing bodies have agreed to four core principles underpinning the cross-sport Code of Conduct on gambling sponsorship: (i) protecting children and young people; (ii) socially responsible promotion; (iii) reinvestment in sport; and (iv) maintaining sporting integrity. These principles put in place a robust minimum standard for sponsorship across all sports. Through the code, a proportion of in-stadium advertising will be dedicated to safer gambling, and replica kits for adults will be made available without gambling logos, alongside the existing requirements for children’s replica kits.

We want sports governing bodies to have sufficient flexibility to implement these principles in a way which maximises impact for the sports and their fans. Bespoke, sport-specific codes are currently being designed by individual governing bodies, and will be published and implemented in due course. The Premier League and English Football League plan to have their codes in place by next season. DCMS will continue to work closely with sports bodies to ensure that implementation and enforcement processes are robust.

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