Lord Birt
Main Page: Lord Birt (Crossbench - Life peer)(2 days, 19 hours ago)
Lords ChamberI am very grateful to the Deputy Chairman of Committees and to the noble Lord, Lord Lisvane, for trying to bring us back to the point.
This underlines the importance of the debate we need to have in this group. I was tempted to intervene on the noble Lord, Lord Wood of Anfield, but seeing as it was an intervention on me, I do not think that I could have done.
We do not need to focus so much on consulting fans of Liverpool in San Diego. I am interested in the opening clause of the Bill and whether the interests of fans of Liverpool who are based in Weymouth, Whitley Bay or Walthamstow should be taken into account at the moment when we are defining “sustainability”. The Bill currently says:
“For the purposes of this section”—
referring to Clause 1(3)—
“English football is sustainable if it … continues to contribute to the economic or social well-being of the local communities with which regulated clubs are associated”.
Liverpool do great work not just on Merseyside but for fans across the country and we need to have a useful debate about the inclusion and the limiting factor of the word “local” there because there is a domestic point to be made. But, as the intervention from my noble friend Lord Moynihan of Chelsea pointed out, I think we should also avoid looking like little Englanders and being too restricted simply to the domestic benefits here. There is a large group of fans in Thailand, Japan or South Korea, where I was over the summer and where people came up to me and asked which team I supported and wanted to talk about football. I am sure noble Lords across the House have had the same experience when travelling overseas—whether we have places such as Anfield in our titles or otherwise, it is one of the first questions we are asked.
It is a source of pride for this country that a sport we invented and export is something that 1.5 billion people across the globe enjoy watching and can take some of the social and economic benefits of. Through my Amendment 8, I am simply testing whether “local” really ought to be the limiting factor here. I think there are two stages that would be helpful to consider: across England—and, indeed, perhaps the United Kingdom—and across the globe more broadly. I think it would be helpful at this point if I let the debate continue to move by now moving Amendment 8.
I am sorry, but I hope it is appropriate for yet another Liverpool fan to intervene in this debate. I think we have to segment the fan base and that is essentially what is happening, so I wonder how much we are really disagreeing with one another. As I said at Second Reading, my grandad was brought up 200 yards from Anfield; my father had to walk to the match; and when I was young, I had to take a train and a bus. We all know about those intense fans that live locally. They are chiefly the fans who go by train to away games and love the game and it is a critical part of their whole life. Any organisation which segments its fan base is going to pay a great deal of attention to that cohort.
But we live in different times from my grandfather and my father. Television changed all of that and created a fan base for a high proportion of clubs, not just those in the Premier League, right across the country. In more recent times, in the satellite age, the fan base is truly global. Any organisation benefits from a dialogue with its customers, and the fan base broadly defined is the customer and it is that fan base that provides the investment into the game. It provides the investment at local, national and global level, chiefly through the agency of television rights. Any sensible organisation—whether it is the regulator, the leagues or the clubs—should engage with the full complexity of that fan base. Like any good business, you talk to your fans, you listen, you learn, you adapt and you grow and that is surely what, in one way or another, I hope most of us could agree with.
When the league made the bad mistake that we all know about of saying there would be a closed shop in Europe, the fan base, broadly speaking, rose up in 24 hours and it was knocked out of the equation. I happen to think it would be a mistake for the Premier League to play “home games” in another country, because it antagonises the fans who have the most intense feeling. But we do have to talk to and be informed about the totality of the fan base, whether local, national or global.